The VLN King and VLN Menthol King low-nicotine cigarettes from 22nd Century Group have been named the best new product in the cigarette category by Convenience Store News.
The "Best New Product Award" has entered its 26th year, aimed at recognizing the most innovative and high-quality products that introduce convenient channels to meet the constantly changing needs of consumers and align with the values of convenience stores. This is the first convenience store news award in the cigarette category.
John J stated, "We are honored and excited that VLN has been awarded Best New Product in the tobacco category by Convenience Store News," said Miller, CEO of 22nd Century Tobacco.
The VLN award confirms the market's interest in VLN and its innovative tool to help adult smokers reduce smoking. VLN has certainly disrupted the game and our pilot program in Chicago has exceeded expectations. As we work to expand the availability of this important new product, we are now rolling out VLN statewide in Colorado.
The Best New Product Award is judged by a consumer group based on attributes such as value, convenience, appearance, packaging, taste, and ingredients. The judging is overseen and tallied by Past Times Marketing, a consumer research and product testing company headquartered in New York.
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