2Firsts, December 4, 2025 — According to PRNewswire, VELO, the nicotine pouch brand under British American Tobacco (BAT), and the McLaren F1 Team have unveiled a special livery for the upcoming Abu Dhabi Grand Prix. The design was co-created by nine fans from the UK, Romania, the Czech Republic, Mexico and other countries.
This collaboration is part of the “Live Your Fandom” campaign launched by the two partners. Throughout the season, both sides have introduced multiple fan-focused experiences, which will be showcased during the Abu Dhabi Grand Prix weekend, including driver suits, paddock screens and garage artwork. According to the announcement, the livery incorporates customised icons representing personal fan memories or symbolic elements from the team’s history.
Earlier the same day, Philip Morris International (PMI) announced the extension of its partnership with the Ferrari HP team and the Ferrari Challenge through the 2026 season and beyond. Its smokeless nicotine pouch brand ZYN is set to appear on an F1 livery for the first time starting from the 2025 Abu Dhabi Grand Prix.(PMI Extends Ferrari Partnership to 2026, Bringing ZYN Nicotine Pouches to F1)
Collaboration Overview
In the second half of this year, 2Firsts observed through VELO’s official website and social media channels that VELO had formed a partnership with the McLaren F1 Team to launch a track-themed limited-edition packaging.(British American Tobacco’s VELO Launches Limited McLaren F1 Edition: US Price Only 60% of EU/UK)
This limited edition has already been released in several markets. In the United States, it is priced at USD 23 per can (containing five packs), or roughly USD 4.6 per pack. In the EU and UK markets, the retail price is 6 Swiss francs (approximately USD 7.4).
Image source:PRNewswire,
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