E-cigarette Vouchers Help Smokers Quit, Study Finds

A new study from the University of East Anglia has found that issuing electronic cigarette starter kit vouchers on the NHS can even help stubborn smokers quit. The researchers worked with general practitioners and the local NHS stop smoking service commissioned by the Norfolk County Council public health department to establish a pilot e-cigarette shop voucher program to assist patients who had previously attempted to quit smoking but were unsuccessful.

A pilot study partially funded by Norfolk County Council has produced significant success, with 42% of "hardcore" smokers being recommended and redeeming their e-cigarette vouchers and subsequently found to have quit smoking within a month. The University of East Anglia has stated that due to the success of the pilot, the program has been expanded in Norfolk, with the research team hoping to promote it nationwide to help more smokers quit. Professor Caitlin Notley, Chief Researcher and Addiction Specialist at UEA's Norwich Medical School said, "Research shows that compared to nicotine replacement therapies such as patches and gums, e-cigarettes are an effective way to quit smoking. E-cigarettes are now the most popular quitting method.

Our previous studies have indicated that they may be particularly helpful in assisting people to not only quit smoking but to quit for good.

We want to see if general practitioners distributing e-cigarette shop vouchers and providing smoking cessation services can help smokers quit. We specifically hope to target vulnerable and disadvantaged smokers who have not been able to quit through other means," she added. Dr. Louise Smith, Director of Public Health for Norfolk, welcomes the initiative led by the council in partnership with UEA to further develop services to support smoking cessation.

The team is collaborating with general practitioners in Dartmouth to assist patients with co-morbidities who have previously attempted to quit smoking but were not successful.

Approximately 21% of residents living in Dartmouth smoke, compared to 14% in other areas of Norfolk and a national average of 15%. In a pilot program, 668 participants received vouchers for electronic cigarette shops, which they could use to purchase starter kits from local stores.

Among them, 340 individuals continue to redeem their vouchers.

In addition to picking up their starter kits, participants also received advice on the strength and flavor of e-liquids, as well as extra support from Smoke-free Norfolk.

The research team also interviewed several participants, as well as employees of e-cigarette shops, general practitioners, and staff of the smoke-free Norfolk initiative, to learn about their experiences.

Professor Notley continued, "This innovative approach demonstrates collaboration between local NHS smoking cessation services, e-cigarette retailers, and researchers, who recognize that other forms of smoking cessation support may not be suitable for everyone.

This program resulted in 42% of long-standing smokers successfully quitting within four weeks after redeeming vouchers. This is especially significant as it aids those who have made multiple unsuccessful attempts to quit smoking.

Overall, the project is popular among smokers due to its provision of an affordable electronic cigarette option. General practitioners support the program and appreciate the alternative it offers to entrenched smokers," she added.

The team hopes to launch a similar voucher scheme in the UK to assist more people in transitioning from smoking to vaping, and to reduce the number of people who continue to smoke.

This study was commissioned by Norfolk County Council and led by UEA, in collaboration with the local public health team and smoking cessation service Smokefree Norfolk.

On August 19th, the "Electronic Cigarette Voucher Pilot Program in Rural Counties of the UK" was published in the Nicotine and Tobacco Research Journal.

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