ECCC and IEVA successfully held an online exchange meeting

2Firsts Events by 2FIRSTS
Jun.14.2022
The China Electronic Chamber of Commerce Electronic Cigarette Professional Committee and the Independent European Vape Alliance (IEVA) held a successful online international situation exchange meeting on June 8th, 2022.

The China Electronic Chamber of Commerce Electronic Cigarette Professional Committee and the Independent European Vape Alliance (IEVA) held a successful online international situation exchange meeting on June 8th, 2022. This is the first online meeting of the E-cigarette Special Committee since renovation of the office. Ao Weinuo, Secretary-General of the E-cigarette Committee, Guo Xiaoyu, COO and co-founder of 2FIRSTS , Jason Tian, International Public Relations Manager, Mr. Cipri Boboi, co-founder of IEVA, and Ms. Sonya Herrmann, communications delegate of IEVA, attended the meeting.

 

ECCC and IEVA successfully held an online exchange meeting


The meeting began on 9:00 a.m. Britain Time (4:00 p.m. Beijing time) and lasted approximately one and a half hours. At the start of the conference, Secretary-General Ao displayed a handwritten letter sent from overseas by the president of the IEVA Association, Mr. Dahlman. He expressed his appreciation for the E-Cigarette Committee's contribution to the worldwide e-cigarette business in the letter.

 

ECCC and IEVA successfully held an online exchange meeting

 
Later, Secretary-General Ao briefed the two IEVA representatives on the special committee's recent work focus, which included improving the office, expanding the live broadcast communication center, establishing an international organization, and encouraging trades and exchanges. According to Secretary-General Ao, the recently announced "E-Cigarette Management Measures" are expected to fundamentally fix a number of issues, including the disorderly development of China's e-cigarette business. The publication of the new policy will aid in the standardization, legalization, and integrity development of China's e-cigarette sector. The two delegates agreed and expressed their understanding. Secretary-General Ao answered the two delegates' comprehensive inquiries, which increased trust and communication between the two sides.

 
Following the most recent e-cigarette industry exchange in China, Mr. Cipri Boboi and Ms. Sonya Herrmann discussed the evolution of the e-cigarette sector in Europe. At the moment, the disposable e-cigarette market in Europe is expanding significantly, with stable growth in the first half of this year. The growth rate in the second half of this year is likely to outpace that in the first half. At the moment, European e-cigarette policy is focused on environmental protection. While the EU is designing the e-cigarette industry's tax policy, it is hoped that future e-cigarette goods would pay attention to environmental preservation in terms of raw materials and consumption, such as the introduction of recyclable e-cigarette products. According to Secretary-General Ao, Chinese e-cigarette companies will be brave in shouldering social duties, researching and creating more environmentally friendly products, protecting minors, and offering safer and more compliant products to consumers worldwide.

 

ECCC and IEVA successfully held an online exchange meeting


Through a live internet broadcast, the two sides also discussed the necessary preparations and procedures for visiting China's e-cigarette facility. IEVA has indicated strong interest and set a date for a recent visit. Shenzhen is the worldwide e-cigarette industry hub, accounting for more than 90% of global e-cigarette supply. Domestic electronic cigarettes exports reached 138.3 billion yuan in 2021. Although the global epidemic has made international travel more difficult, it cannot stymie China's e-cigarette exports or international cooperation. The Committee encourages more direct and efficient communication between Chinese supplier firms and overseas brands and distributors, as well as more direct and efficient communication between Chinese and foreign enterprises.

 

Swedish Match Faces Broader Labeling Order After ZYN Inspection, Documents Obtained by 2Firsts Show
Swedish Match Faces Broader Labeling Order After ZYN Inspection, Documents Obtained by 2Firsts Show
Documents obtained by 2Firsts show that Sweden's Public Health Agency ordered Swedish Match to revise ingredient labels beyond the five ZYN products inspected. The dispute centers on whether flavoring ingredients must be individually disclosed, with Swedish Match citing trade-secret protection and the regulator insisting on full ingredient disclosure. The company faces a conditional penalty of SEK 2 million per month for noncompliance. As of October 22, the agency had received no appeal, despite the company's stated intention to challenge the decision.
Oct.22
FDA Appoints Former Tobacco Enforcement Deputy Jessica Zeller as Director as Agency Weighs PMTA Framework Changes
FDA Appoints Former Tobacco Enforcement Deputy Jessica Zeller as Director as Agency Weighs PMTA Framework Changes
The U.S. Food and Drug Administration (FDA) has named Jessica Zeller director of the Center for Tobacco Products' (CTP) Office of Compliance and Enforcement (OCE), effective November 1, 2026. Zeller, the office's inaugural deputy director, returns from medical device manufacturer Edwards Lifesciences with more than 20 years of regulatory and legal experience. The appointment follows CTP leadership changes and adjustments to tobacco regulation. Bret Koplow became permanent CTP director in September; the FDA revised enforcement priorities for unauthorized e-cigarettes and nicotine pouches in May and announced faster PMTA review procedures. On September 28, the agency said it would evaluate changes to the existing PMTA regulatory framework, including potential rulemaking to replace it.
FDA
Oct.20 by 2Firsts Perspectives
Product | OXVA Introduces XLIM PRO 4 With Liquid-Level Anti-Burn Technology and Dedicated Pods
Product | OXVA Introduces XLIM PRO 4 With Liquid-Level Anti-Burn Technology and Dedicated Pods
Vaping brand OXVA introduced the XLIM PRO 4 refillable pod system in October 2026, featuring Anti-Burn Tech (ABT) based on smart e-liquid-level detection. The system can issue refill alerts and stop power output when e-liquid levels become too low. ABT requires the XLIM PRO 4 device and a dedicated XLIM ABT cartridge. Standard XLIM pods remain compatible but do not support ABT protection. OXVA previously introduced temperature-based anti-burn technology in the XLIM Pro 2 DNA, developed with Evolv. The new device features a 1,800mAh battery, 5–30W output and a 0.98-inch HD color screen. OXVA's official store lists the device at $37.90 and dedicated ABT replacement cartridges at $12.99. Independent testing confirmed the low-liquid protection response but recorded varying cartridge lifespans.
product
Oct.30
Latest UK ONS Data: 54% of Vapers Are Former Cigarette Smokers, 26% Also Smoke and 20% Never Smoked Regularly
Latest UK ONS Data: 54% of Vapers Are Former Cigarette Smokers, 26% Also Smoke and 20% Never Smoked Regularly
Former cigarette smokers accounted for an estimated 54% of current e-cigarette users in Great Britain in 2025, while 26% also smoked cigarettes and 20% had never regularly smoked, according to a 2Firsts analysis of Office for National Statistics (ONS) data. Among former cigarette smokers who currently vape, approximately 81% used e-cigarettes daily, compared with about 50% of dual users. The ONS found that 33.8% of current cigarette smokers also vaped in 2025, up from 10.6% in 2014. Approximately 1.1 million adults who had never regularly smoked cigarettes used e-cigarettes, representing 2.9% of that population, compared with 0.2% in 2014. The figures highlight differences in the composition, frequency of use and long-term trends across Britain's vaping population.
DATA
Oct.14
From Product Innovation to Integrated Solutions: NEXTECH Expands Its Global Heated Tobacco Solutions
From Product Innovation to Integrated Solutions: NEXTECH Expands Its Global Heated Tobacco Solutions
NEXTECH launched its NEXE Pro circumferential-heating tobacco stick globally at InterTabac 2026, as the company expands from product innovation into broader heated tobacco solutions. Amid intensifying competition across global HTP markets, NEXTECH is strengthening its R&D, manufacturing and pre-launch support capabilities to serve different types of business customers.
Industry Insight
Sep.15
Japanese Addiction Psychiatrist Says Complete Abstinence Is Not Always the Goal of Harm Reduction | 2Firsts Interview
Japanese Addiction Psychiatrist Says Complete Abstinence Is Not Always the Goal of Harm Reduction | 2Firsts Interview
Complete abstinence is not always the goal of addiction treatment under a harm-reduction approach, Japanese psychiatrist Tomohiro Shirasaka told 2Firsts in Manila. In the interview, he discussed patients' quality of life, Japan's shift towards heated tobacco products, and the challenges of quitting smoking for people with mental illness. Drawing on addiction treatment work in the Philippines, he advocated support rather than punishment and questioned whether fear-based health warnings effectively address the reasons people continue smoking.
Nov.10