ECCC and IEVA successfully held an online exchange meeting

2Firsts Events by 2FIRSTS
Jun.14.2022
The China Electronic Chamber of Commerce Electronic Cigarette Professional Committee and the Independent European Vape Alliance (IEVA) held a successful online international situation exchange meeting on June 8th, 2022.

The China Electronic Chamber of Commerce Electronic Cigarette Professional Committee and the Independent European Vape Alliance (IEVA) held a successful online international situation exchange meeting on June 8th, 2022. This is the first online meeting of the E-cigarette Special Committee since renovation of the office. Ao Weinuo, Secretary-General of the E-cigarette Committee, Guo Xiaoyu, COO and co-founder of 2FIRSTS , Jason Tian, International Public Relations Manager, Mr. Cipri Boboi, co-founder of IEVA, and Ms. Sonya Herrmann, communications delegate of IEVA, attended the meeting.

 

ECCC and IEVA successfully held an online exchange meeting


The meeting began on 9:00 a.m. Britain Time (4:00 p.m. Beijing time) and lasted approximately one and a half hours. At the start of the conference, Secretary-General Ao displayed a handwritten letter sent from overseas by the president of the IEVA Association, Mr. Dahlman. He expressed his appreciation for the E-Cigarette Committee's contribution to the worldwide e-cigarette business in the letter.

 

ECCC and IEVA successfully held an online exchange meeting

 
Later, Secretary-General Ao briefed the two IEVA representatives on the special committee's recent work focus, which included improving the office, expanding the live broadcast communication center, establishing an international organization, and encouraging trades and exchanges. According to Secretary-General Ao, the recently announced "E-Cigarette Management Measures" are expected to fundamentally fix a number of issues, including the disorderly development of China's e-cigarette business. The publication of the new policy will aid in the standardization, legalization, and integrity development of China's e-cigarette sector. The two delegates agreed and expressed their understanding. Secretary-General Ao answered the two delegates' comprehensive inquiries, which increased trust and communication between the two sides.

 
Following the most recent e-cigarette industry exchange in China, Mr. Cipri Boboi and Ms. Sonya Herrmann discussed the evolution of the e-cigarette sector in Europe. At the moment, the disposable e-cigarette market in Europe is expanding significantly, with stable growth in the first half of this year. The growth rate in the second half of this year is likely to outpace that in the first half. At the moment, European e-cigarette policy is focused on environmental protection. While the EU is designing the e-cigarette industry's tax policy, it is hoped that future e-cigarette goods would pay attention to environmental preservation in terms of raw materials and consumption, such as the introduction of recyclable e-cigarette products. According to Secretary-General Ao, Chinese e-cigarette companies will be brave in shouldering social duties, researching and creating more environmentally friendly products, protecting minors, and offering safer and more compliant products to consumers worldwide.

 

ECCC and IEVA successfully held an online exchange meeting


Through a live internet broadcast, the two sides also discussed the necessary preparations and procedures for visiting China's e-cigarette facility. IEVA has indicated strong interest and set a date for a recent visit. Shenzhen is the worldwide e-cigarette industry hub, accounting for more than 90% of global e-cigarette supply. Domestic electronic cigarettes exports reached 138.3 billion yuan in 2021. Although the global epidemic has made international travel more difficult, it cannot stymie China's e-cigarette exports or international cooperation. The Committee encourages more direct and efficient communication between Chinese supplier firms and overseas brands and distributors, as well as more direct and efficient communication between Chinese and foreign enterprises.

 

2Firsts Data | China’s Vape-Related Exports Rise 16.5% in July 2026 as U.S.-Bound Shipments Jump 53.5%
2Firsts Data | China’s Vape-Related Exports Rise 16.5% in July 2026 as U.S.-Bound Shipments Jump 53.5%
China’s vape-related exports reached $1.047 billion in July 2026, up 16.5% year on year and the highest monthly total of the year. Growth was heavily concentrated in the U.S., where exports jumped 53.5% to $404 million and accounted for 94.9% of the overall increase. Exports to all other markets rose just 1.2%. By category, nicotine-containing non-combustible products—primarily vapes—under HS24041200 rose 24.7% and generated 95.5% of the total increase. Vape-device exports under HS85434000 fell 0.4%, while other nicotine-substitute products under HS24041990 grew 88.9% but remained comparatively small.
DATA
Aug.24
Philippines Weighs Unified Vape Tax as Lawmakers Back Risk-Based Rates and Government Seeks to Fill ₱66 Billion Revenue Gap
Philippines Weighs Unified Vape Tax as Lawmakers Back Risk-Based Rates and Government Seeks to Fill ₱66 Billion Revenue Gap
Philippine lawmakers are considering an overhaul of the country's vape excise-tax regime to eliminate the wide gap between taxes on nicotine salt and freebase nicotine liquids and reduce incentives for misdeclaration. House Bill 5364, filed by Rep. Rufus Rodriguez and Rep. Maximo Rodriguez Jr., would impose a unified ₱10-per-milliliter tax on vapor products, with 5% annual increases beginning in 2027. Rodriguez says the proposal could generate an average ₱6 billion in annual collections from 2027 through 2030. The debate comes as the Philippine government considers tobacco, vape and other health-tax reforms to help offset around ₱66 billion in revenue expected to be forgone under a proposed tax-relief package.
Aug.18
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
Philip Morris International’s IQOS has entered the Kantar BrandZ Top 100 Most Valuable Global Brands for the first time, ranking No. 74 with a brand value of $36.634 billion and becoming one of only three newcomers to the 2026 ranking. Kantar said the combined value of the Global Top 100 reached $13.1 trillion, up 22% year on year, while the threshold for entry rose to a record high. PMI says IQOS has more than 35 million users worldwide and surpassed $10 billion in annual net revenues within a decade of launch.
Sep.03
UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-listed consumer goods group Supreme plc says it continues to expect FY27 trading to meet market expectations as the Vaping Products Duty takes effect on October 1, while maintaining a comparatively positive view of the new tax and compliance regime. Supreme has said the framework could increase compliance complexity for smaller operators and contribute to market consolidation, while its manufacturing, compliance and distribution scale may allow it to gain share. Its 88Vape brand will retain its value positioning.
Sep.18
Trump Picks White House Health Policy Aide Heidi Overton to Lead FDA, Pending Senate Confirmation
Trump Picks White House Health Policy Aide Heidi Overton to Lead FDA, Pending Senate Confirmation
U.S. President Donald Trump has chosen White House health policy aide Heidi Overton to lead the Food and Drug Administration, Bloomberg reported, citing a person familiar with the matter. Overton currently works on health policy at the White House and previously held a senior role at the America First Policy Institute. If confirmed by the Senate, she would take over an FDA that has experienced months of senior-level turnover. The agency regulates products representing roughly one-fifth of U.S. consumer spending, including e-cigarettes, drugs, vaccines and much of the food supply.
News
Aug.19
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Philip Morris International (PMI) has launched a regional pilot of bonds by IQOS and dedicated blends tobacco sticks in Japan, introducing a new heated tobacco platform separate from the IQOS ILUMA ecosystem. The system uses Round Heat Technology with an external heating architecture, differentiating it from IQOS ILUMA’s induction-based platform. The pilot began on July 6, 2026, across three Japanese prefectures: Fukuoka, Saga and Nagasaki.
Jul.30