ECCC and IEVA successfully held an online exchange meeting

2Firsts Events by 2FIRSTS
Jun.14.2022
The China Electronic Chamber of Commerce Electronic Cigarette Professional Committee and the Independent European Vape Alliance (IEVA) held a successful online international situation exchange meeting on June 8th, 2022.

The China Electronic Chamber of Commerce Electronic Cigarette Professional Committee and the Independent European Vape Alliance (IEVA) held a successful online international situation exchange meeting on June 8th, 2022. This is the first online meeting of the E-cigarette Special Committee since renovation of the office. Ao Weinuo, Secretary-General of the E-cigarette Committee, Guo Xiaoyu, COO and co-founder of 2FIRSTS , Jason Tian, International Public Relations Manager, Mr. Cipri Boboi, co-founder of IEVA, and Ms. Sonya Herrmann, communications delegate of IEVA, attended the meeting.

 

ECCC and IEVA successfully held an online exchange meeting


The meeting began on 9:00 a.m. Britain Time (4:00 p.m. Beijing time) and lasted approximately one and a half hours. At the start of the conference, Secretary-General Ao displayed a handwritten letter sent from overseas by the president of the IEVA Association, Mr. Dahlman. He expressed his appreciation for the E-Cigarette Committee's contribution to the worldwide e-cigarette business in the letter.

 

ECCC and IEVA successfully held an online exchange meeting

 
Later, Secretary-General Ao briefed the two IEVA representatives on the special committee's recent work focus, which included improving the office, expanding the live broadcast communication center, establishing an international organization, and encouraging trades and exchanges. According to Secretary-General Ao, the recently announced "E-Cigarette Management Measures" are expected to fundamentally fix a number of issues, including the disorderly development of China's e-cigarette business. The publication of the new policy will aid in the standardization, legalization, and integrity development of China's e-cigarette sector. The two delegates agreed and expressed their understanding. Secretary-General Ao answered the two delegates' comprehensive inquiries, which increased trust and communication between the two sides.

 
Following the most recent e-cigarette industry exchange in China, Mr. Cipri Boboi and Ms. Sonya Herrmann discussed the evolution of the e-cigarette sector in Europe. At the moment, the disposable e-cigarette market in Europe is expanding significantly, with stable growth in the first half of this year. The growth rate in the second half of this year is likely to outpace that in the first half. At the moment, European e-cigarette policy is focused on environmental protection. While the EU is designing the e-cigarette industry's tax policy, it is hoped that future e-cigarette goods would pay attention to environmental preservation in terms of raw materials and consumption, such as the introduction of recyclable e-cigarette products. According to Secretary-General Ao, Chinese e-cigarette companies will be brave in shouldering social duties, researching and creating more environmentally friendly products, protecting minors, and offering safer and more compliant products to consumers worldwide.

 

ECCC and IEVA successfully held an online exchange meeting


Through a live internet broadcast, the two sides also discussed the necessary preparations and procedures for visiting China's e-cigarette facility. IEVA has indicated strong interest and set a date for a recent visit. Shenzhen is the worldwide e-cigarette industry hub, accounting for more than 90% of global e-cigarette supply. Domestic electronic cigarettes exports reached 138.3 billion yuan in 2021. Although the global epidemic has made international travel more difficult, it cannot stymie China's e-cigarette exports or international cooperation. The Committee encourages more direct and efficient communication between Chinese supplier firms and overseas brands and distributors, as well as more direct and efficient communication between Chinese and foreign enterprises.

 

PMI Expands U.S. ZYN Portfolio With New 1.5 mg and 8 mg Strengths, Moves Toward a Unified 20-Pouch-Per-Can Format
PMI Expands U.S. ZYN Portfolio With New 1.5 mg and 8 mg Strengths, Moves Toward a Unified 20-Pouch-Per-Can Format
Philip Morris International is expanding its U.S. ZYN nicotine pouch portfolio with new 1.5 mg and 8 mg strengths and plans to move its core 3 mg and 6 mg dry-pouch products from 15 to 20 pouches per can in the fourth quarter of 2026. ZYN ULTRA is also commercially available, with FDA authorization covering 10 products at 9 mg and one 11 mg Smooth product. PMI U.S. lists the new 1.5 mg and 8 mg strengths as commercially available, but as of September 10 they do not appear on the FDA’s public authorization list. Public materials do not identify which PMTA submissions cover the two new strengths or their current review status.
Sep.11
R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company has begun selling four flavored Vuse Pro pods — Peach, Berry, Watermelon and Fresh Mint — in Ohio and selected other U.S. markets. According to the Vuse U.S. FAQ, Vuse Pro contains approximately 5.0% nicotine by weight, and Vuse Pro pre-filled pods are intended for use with Vuse Alto devices. Reynolds told 2Firsts that product labeling lists an e-liquid capacity of 2.0 mL per pod. The Vuse Alto Power Unit received FDA marketing authorization in 2024, while the new Vuse Pro pods themselves have not received marketing granted orders. The rollout follows the FDA’s May 2026 revision of enforcement priorities for certain unauthorized vaping products with qualifying pending applications.
BAT
Sep.10
U.S. Fifth Circuit Vacates NicQuid Vape MDO, Says FDA Comparative-Efficacy Standard Violated APA Procedures
U.S. Fifth Circuit Vacates NicQuid Vape MDO, Says FDA Comparative-Efficacy Standard Violated APA Procedures
According to VitalLaw on August 27, 2026, the U.S. Court of Appeals for the Fifth Circuit vacated an FDA marketing denial order (MDO) against NicQuid LLC, ruling that the agency’s comparative-efficacy standard for electronic nicotine delivery system (ENDS) applications had become a substantive rule requiring notice-and-comment rulemaking under the Administrative Procedure Act (APA). The court did not reject FDA’s authority to compare the public health benefits and risks of flavored vapes, but held that the agency could not establish a broadly binding standard through informal adjudications. The case was remanded to FDA for further proceedings.
Aug.28
JTI’s Nordic Spirit Signs Co-op Live Partnership Ahead of New UK Nicotine Sponsorship Restrictions
JTI’s Nordic Spirit Signs Co-op Live Partnership Ahead of New UK Nicotine Sponsorship Restrictions
JTI nicotine pouch brand Nordic Spirit has entered a long-term partnership with Manchester’s Co-op Live, becoming the venue’s Official Nicotine Pouch Partner. The 23,500-capacity venue is the UK’s largest indoor live entertainment arena. Nordic Spirit will run in-venue activations for existing adult nicotine consumers and sell products at selected arena bars. The agreement was entered into before the relevant UK sponsorship restrictions were introduced, while the government intends to implement a comprehensive ban on advertising and sponsorship of vaping and nicotine products from June 1, 2027.
Sep.07
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
At InterTabac 2026, nicotine pouch growth was visible not only in brands but across equipment, raw materials and OEM manufacturing. 2Firsts interviewed AIRSCREAM commercial head Steve Moore on how many pouch factories Europe may ultimately need and where manufacturers can differentiate, from formulation and flavour to pouch materials, production consistency and customer service. The category continues to expand, but questions remain over future capacity, consolidation and the long-term structure of the supply chain.
Sep.18
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
2Firsts Data|China’s Vape-Related Exports Rose 3.3% in August 2026 as UK Shipments Jumped 51.4% and U.S. Exports Fell 12.4%
China exported $979 million of vape-related products in August 2026, up 3.3% from a year earlier but down 6.4% from July. The UK replaced the U.S. as the main source of growth: UK-bound shipments jumped 51.4% to a 2026 high of $177 million, while exports to the U.S. fell 12.4% to $339 million. Shipments to markets outside the U.S. increased 14.2%, broadening growth beyond the market that had driven July’s rebound.
News
Sep.23 by 2Firsts Perspectives