Estonia Bans Flavored Heated Tobacco Sales from Feb 2026 Under New Law

Apr.24.2025
Estonia Bans Flavored Heated Tobacco Sales from Feb 2026 Under New Law
Estonia’s parliament has passed an amendment to the Tobacco Act, banning the sale of flavored and scented heated tobacco products starting January 31, 2026. The revision sets rules on product composition, labeling, and penalties for violations. Manufacturers must submit product information to health authorities before market entry.

Key points:

·The Estonian Parliament has passed an amendment to the Tobacco Act with a majority vote, which will fully ban the addition of flavorings to heated tobacco products starting January 31, 2026. 

·The amendment removes special exemptions for flavors and packaging of heated tobacco products, in line with EU directives.

·The law applies to all tobacco products and their components, regardless of specific technologies. 

·Manufacturers must submit notifications for new products to health authorities six months in advance.

·Individuals could face fines of up to 2,400 euros for violations, while legal entities could face fines of up to 32,000 euros. 


According to a report by Postimees on April 23, the Estonian Parliament passed the Tobacco Act amendment with a vote of 68 in favor and 7 against. 68 representatives voted in favor of the bill, 7 voted against, and 1 abstained. Following EU directives, Estonia will ban the sale of various flavored heated tobacco products starting January 31, 2026.

 

According to the revised content, the bill defines "heated tobacco products" and sets specific requirements for their ingredients, labeling, and packaging. In accordance with the European Union directive, the bill eliminates previous exceptions that allowed heated tobacco products to have different flavors and packaging characteristics.

 

In addition, the bill also establishes penalties for violations of the requirements for informing about tobacco products. Failure to provide the required information about a product can result in a maximum fine of 300 penalty units (starting from 2025, each penalty unit is 8 euros), while legal entities could face fines of up to 32,000 euros.

 

The Estonian parliament also made amendments to the bill during discussions, expanding the scope of the law to include all tobacco products and their components, regardless of the technology used. Additionally, restrictions were placed on the capacity of pods containing tobacco fillings.

 

In addition, tobacco product and equipment manufacturers or suppliers introducing new products to the Estonian market must submit a notification to the Department of Health at least six months before the new product is launched, including a detailed description of the product and usage instructions in electronic form.

 

In Estonia, users of heated tobacco products make up approximately 0.2% of the adult population.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
Japan Tobacco Inc. (JT) CEO Takehiko Tsutsui said the company plans to invest about ¥800 billion (approximately US$5.4 billion) in heated tobacco products over three years through 2028, aiming to establish Ploom as a second growth engine after combustible cigarettes. Tsutsui said Ploom AURA helped JT increase its share of Japan’s heated tobacco market to 15.8% in the first quarter of 2026. Ploom products are now available in 29 markets, with Ploom AURA sold in 25 markets including Japan. JT also plans to continue its cigarette business while positioning its food operations, particularly frozen noodle products in North America, as another growth opportunity.
Jul.23
UK Disposable Vape Ban Marks One Year as Adult Use Falls to 8% and Youth Use to 13%
UK Disposable Vape Ban Marks One Year as Adult Use Falls to 8% and Youth Use to 13%
One year after the UK ban on single-use disposable vapes took effect, YouGov data commissioned by Action on Smoking and Health shows that 13% of 11-17-year-old vapers and 8% of adult vapers now mainly use disposable products.
Jun.18
  South Korea Reopens Cigarette Tax Debate as 63% Back Higher Tobacco Taxes
South Korea Reopens Cigarette Tax Debate as 63% Back Higher Tobacco Taxes
South Korea’s cigarette tax debate has resurfaced after the Ministry of Health and Welfare said tobacco price policy needed review, with a poll showing 63% of respondents support higher tobacco taxes.
Regulations
Jun.22
China Discloses First Criminal Case Over Counterfeit Vapes Disguised as “Medical Nebulizers” and “Zero-Nicotine” Products
China Discloses First Criminal Case Over Counterfeit Vapes Disguised as “Medical Nebulizers” and “Zero-Nicotine” Products
Chinese authorities have disclosed the country’s first reported criminal case involving counterfeit vapes marketed as “medical nebulizers” and “zero-nicotine” products. Authorities determined that the products involved were counterfeit vapes and pursued criminal charges for producing and selling counterfeit goods. According to the report, the case resulted in the seizure of 347,000 counterfeit vape pods and 53,700 vape devices, with physical goods valued at 22.13 million yuan.
Aug.04
Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson
Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson
U.S. premium cigar culture is shifting toward education, broader choice and deeper links to craftsmanship and origin, cigar educator Mechelle Merkerson told 2Firsts. She sees boutique brands, women consumers and production-region experiences making knowledge central to cigar participation. For global brands, retailers and emerging markets such as China, education may help turn curiosity into sustained engagement.
Special Report
Jul.06
Product | Geek Bar Expands Meloso Lineup With the Launch of Meloso Max 2
Product | Geek Bar Expands Meloso Lineup With the Launch of Meloso Max 2
Geek Bar has added Meloso Max 2 to its official product lineup, further expanding its disposable vape portfolio. As the latest generation of the Meloso series, the new device introduces upgrades in endurance, device interaction and industrial design while reinforcing Geek Bar’s strategy of offering differentiated disposable products across multiple usage scenarios.
Jun.26