EU plans first-ever evaluation of health impacts of e-cigarettes and nicotine products in tobacco directive revision

Sep.22.2025
EU plans first-ever evaluation of health impacts of e-cigarettes and nicotine products in tobacco directive revision
EU to assess health impact of e-cigarettes and nicotine-containing products for the first time during tobacco directive revision.

Key Points:

 

·Assessment Action: The European Union is planning to assess the health impacts of nicotine-containing products such as e-cigarettes for the first time when revising the Tobacco Products Directive. The assessment will be based on EU-funded research and WHO anti-tobacco principles, with specific methods yet to be determined. 

·Multiple Perspectives: The tobacco industry claims that new products are less harmful than traditional cigarettes and supports third-party independent research. However, the WHO, the EU, and health experts believe that these products are harmful, potentially affecting young people, and advocate for taxation. Health and anti-cancer organizations are calling for regulation of alternative tobacco products. 

·Industry Relations: Tensions between the tobacco industry and the European Commission have escalated due to the EU's proposal to increase tobacco product taxes and include some tobacco tax revenue in future budgets. 

·Taxation Plan: The EU plans to increase taxes on cigarettes and new tobacco products, aiming to include 15% of tobacco tax revenue in the EU budget for 2028-2034.

 


 

In a groundbreaking move, the European Commission plans to assess the impact of e-cigarettes, heated tobacco, and other nicotine-containing products on health for the first time during the revision of the major tobacco directive in 2025, as reported by Euractiv on September 19th. An official from the European Commission revealed that this assessment will be solely based on research funded by the European Fund and will adhere to the anti-tobacco guidance principles outlined by the World Health Organization Framework Convention.

 

The President of Philip Morris International (PMI) Europe, Massimo Andolina, stated that the group "fully supports in-depth research conducted by independent third-party scientific organizations to validate our claims," but he did not specify which organizations meet this standard.

 

Currently, it is unclear how exactly the European Commission will conduct this assessment. The tobacco industry claims that new products are less harmful than traditional cigarettes, but the World Health Organization and the European Union believe that these products are still harmful to health and could potentially serve as a gateway for youth smoking.

 

Several health and anti-cancer organizations have recently sent letters to European Union member states urging action on alternative tobacco products, arguing that these products pose an "increasingly serious threat" to public health and "encourage" young people to start using nicotine.

 

At the same time, tensions between the tobacco industry and the European Commission have escalated, with the latter recently proposing an increase in taxes on both cigarettes and new tobacco products. Additionally, Brussels is also planning to include 15% of tobacco tax revenue in the EU's next budget cycle (2028-2034).

 

European Union Health Commissioner Olivér Várhelyi pointed out that products like e-cigarettes are extremely popular among young people and pose significant health risks. He stated, "These products are not yet taxed, and I am clearly in favor of them being taxed.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT France Confirms Full Compliance as France Implements Nicotine Pouch Ban on April 1from April 2026
BAT France Confirms Full Compliance as France Implements Nicotine Pouch Ban on April 1from April 2026
BAT France said that, under the decree of September 5, 2025 that entered into force on April 1, 2026, it has stopped commercialising its nicotine pouch products in France from that date.
Apr.03 by 2FIRSTS.ai
 FDA Begins Review of 22nd Century’s VLN MRTP Renewal Applications
FDA Begins Review of 22nd Century’s VLN MRTP Renewal Applications
The U.S. Food and Drug Administration (FDA) has initiated scientific review of renewal applications for 22nd Century Group’s VLN reduced-nicotine cigarettes under the Modified Risk Tobacco Product (MRTP) pathway, with current authorizations set to expire in December 2026.
News
May.13
Russian Vape GOST Revision Would Limit Capacity, Packaging Design and Warning Labels
Russian Vape GOST Revision Would Limit Capacity, Packaging Design and Warning Labels
Russia is preparing changes to its e-cigarette state standard GOST R 58109–2018. Under a draft order submitted to Rosstandart, the shelf life of vape devices and liquids would be limited to no more than two years, and capacity would be strictly capped at 2 mL for replaceable capsules, 10 mL for disposable systems and 30 mL for refill containers.
Apr.27 by 2FIRSTS.ai
Philip Morris Ukraine Says Ukraine’s Flavored Vape Ban Still Lacks Effective Enforcement
Philip Morris Ukraine Says Ukraine’s Flavored Vape Ban Still Lacks Effective Enforcement
Mikhail Polyakov, deputy general director for corporate affairs at Philip Morris Ukraine, said Ukraine’s ban on flavored and aromatic additives for e-cigarettes, in force since July 11, 2024, has not worked in practice because compliance is not being enforced.
Mar.17 by 2FIRSTS.ai
Alberta Seeks to Add New Vape Restrictions on Top of Existing Tobacco Framework
Alberta Seeks to Add New Vape Restrictions on Top of Existing Tobacco Framework
A new Alberta bill aimed at reducing vaping rates, especially among young people, is moving into the legislative process. Bill 208, the Vaping Reduction Act, was introduced by United Conservative Party MLA Chelsae Petrovic and appears to build on the province’s existing Tobacco, Smoking and Vaping Reduction Act. Early reporting suggests the bill could focus on disposable vapes and impose further limits on youth access to vaping products.
Apr.15 by 2FIRSTS.ai
Brazil’s Teen E-Cigarette Experimentation Rate Rises to 29.6% Over Five Years
Brazil’s Teen E-Cigarette Experimentation Rate Rises to 29.6% Over Five Years
Brazil’s National School Health Survey (PeNSE) 2024 found that e-cigarette experimentation among students aged 13 to 17 rose from 16.8% in 2019 to 29.6% in 2024, while use in the previous 30 days increased from 8.6% to 26.3%. Over the same period, conventional cigarette experimentation fell from 22.6% to 18.5%, and hookah use declined from 26.9% to 16.4%.
Mar.26 by 2FIRSTS.ai