EU plans first-ever evaluation of health impacts of e-cigarettes and nicotine products in tobacco directive revision

Sep.22.2025
EU plans first-ever evaluation of health impacts of e-cigarettes and nicotine products in tobacco directive revision
EU to assess health impact of e-cigarettes and nicotine-containing products for the first time during tobacco directive revision.

Key Points:

 

·Assessment Action: The European Union is planning to assess the health impacts of nicotine-containing products such as e-cigarettes for the first time when revising the Tobacco Products Directive. The assessment will be based on EU-funded research and WHO anti-tobacco principles, with specific methods yet to be determined. 

·Multiple Perspectives: The tobacco industry claims that new products are less harmful than traditional cigarettes and supports third-party independent research. However, the WHO, the EU, and health experts believe that these products are harmful, potentially affecting young people, and advocate for taxation. Health and anti-cancer organizations are calling for regulation of alternative tobacco products. 

·Industry Relations: Tensions between the tobacco industry and the European Commission have escalated due to the EU's proposal to increase tobacco product taxes and include some tobacco tax revenue in future budgets. 

·Taxation Plan: The EU plans to increase taxes on cigarettes and new tobacco products, aiming to include 15% of tobacco tax revenue in the EU budget for 2028-2034.

 


 

In a groundbreaking move, the European Commission plans to assess the impact of e-cigarettes, heated tobacco, and other nicotine-containing products on health for the first time during the revision of the major tobacco directive in 2025, as reported by Euractiv on September 19th. An official from the European Commission revealed that this assessment will be solely based on research funded by the European Fund and will adhere to the anti-tobacco guidance principles outlined by the World Health Organization Framework Convention.

 

The President of Philip Morris International (PMI) Europe, Massimo Andolina, stated that the group "fully supports in-depth research conducted by independent third-party scientific organizations to validate our claims," but he did not specify which organizations meet this standard.

 

Currently, it is unclear how exactly the European Commission will conduct this assessment. The tobacco industry claims that new products are less harmful than traditional cigarettes, but the World Health Organization and the European Union believe that these products are still harmful to health and could potentially serve as a gateway for youth smoking.

 

Several health and anti-cancer organizations have recently sent letters to European Union member states urging action on alternative tobacco products, arguing that these products pose an "increasingly serious threat" to public health and "encourage" young people to start using nicotine.

 

At the same time, tensions between the tobacco industry and the European Commission have escalated, with the latter recently proposing an increase in taxes on both cigarettes and new tobacco products. Additionally, Brussels is also planning to include 15% of tobacco tax revenue in the EU's next budget cycle (2028-2034).

 

European Union Health Commissioner Olivér Várhelyi pointed out that products like e-cigarettes are extremely popular among young people and pose significant health risks. He stated, "These products are not yet taxed, and I am clearly in favor of them being taxed.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
KT&G will launch the lil Tonino Lamborghini heated tobacco device in Seoul on September 15, 2026. The product introduces a new heating technology called Flashwave Heating, which uses microwaves to heat tobacco sticks internally and delivers a manufacturer-rated heat-up time of about three seconds. The device features an all-metal aluminum body, a color display and a dedicated GUI, and launches alongside a new line of NAU tobacco sticks that are incompatible with existing lil consumables. Korean media describe the product as KT&G's first new heated tobacco platform since lil AIBLE was introduced in 2022.
Aug.31
Germany Plans Tobacco Tax Hike, With Cigarette Prices Nearing €12 Per Pack by 2030
Germany Plans Tobacco Tax Hike, With Cigarette Prices Nearing €12 Per Pack by 2030
Germany plans to raise tobacco taxes over the coming years, potentially pushing the average price of a 20-cigarette pack to about €11.78 by 2030. The proposal also covers fine-cut tobacco, cigars, pipe tobacco and e-cigarette liquids.
Jul.14
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia is entering a new phase of debate over vape and tobacco regulation. The National Narcotics Agency (BNN) has proposed a total vape ban, with some lawmakers supporting stronger restrictions. At the same time, the Health Ministry is advancing tobacco and nicotine regulations under Government Regulation No. 28/2024, including measures such as plain packaging and product controls. Tobacco and vape industries have warned that tighter rules could affect a sector worth around $40 billion, supporting about 6 million jobs and contributing significant tax revenue.
Jul.27
EU Tobacco Rules Face Pushback as Analysis Says 90% of Consultation Responses Raised Objections
EU Tobacco Rules Face Pushback as Analysis Says 90% of Consultation Responses Raised Objections
An analysis by We Are Innovation says more than 90% of over 82,000 responses to the European Commission’s public consultation on the Tobacco Products Directive revision raised at least one substantial objection to the proposed regulatory direction.
Jul.13
BofA Upgrades Imperial Brands, Says Market Overreacted to Australia Slump
BofA Upgrades Imperial Brands, Says Market Overreacted to Australia Slump
Bank of America upgraded Imperial Brands to “buy” from “neutral,” saying investors have overreacted to the tobacco group’s Australian business downturn and that the share-price pullback has created a more attractive entry point.
Jul.16
U.S. House Defense Bill Includes Pilot Review of Vapes, Nicotine Pouches and Heated Tobacco for Military Smokers
U.S. House Defense Bill Includes Pilot Review of Vapes, Nicotine Pouches and Heated Tobacco for Military Smokers
On July 23, 2026, the U.S. House of Representatives passed its version of the Fiscal Year 2027 National Defense Authorization Act (NDAA), which includes Section 707 provisions requiring the Department of Defense to evaluate tobacco use and nicotine alternatives among military personnel. The pilot program would examine products including vapes, nicotine pouches and heated tobacco products, primarily among active-duty service members who continue using combustible tobacco. The provision is a policy evaluation effort, not an authorization for military vaping promotion or a ban on vape products.
Jul.28