Philip Morris International's five-year EU investment exceeds €43 billion, generating nearly €290 billion in economic impact

Sep.19.2025

According to Ernst & Young Parthenon research, Philip Morris International (PMI) invested over 43 billion euros in the EU from 2019 to 2023. It brought nearly 290 billion euros in economic impact, supported about 1 million jobs (21,500 direct hires in 2023), put 19.6 billion euros into over 45,000 suppliers, spent 625 million euros on tobacco leaf procurement, 2.3 billion euros on R&D, and exported over 33 billion euros to non-EU markets.

Key Points:

·Investment and Economic Impact: Philip Morris International (PMI) has invested over 43 billion euros in the European Union over the past five years, with an economic impact of nearly 290 billion euros.

·Employment and supply chain contribution: Directly supporting approximately 1 million jobs from 2019 to 2023, with 21,500 direct employees in 2023 and investing 19.6 billion euros in over 45,000 suppliers.

·Research and Product Transformation: Since 2008, PMI has invested over 14 billion USD globally in researching smoke-free alternatives, with 2.3 billion euros invested in the EU, demonstrating a strategic shift towards smoke-free products.

·Regional Expansion: The Otopeni factory in Romania has received 730 million euros in investments over the past eight years, becoming a strategic center for the production and export of smoke-free products.

·Corporate Advocacy and Vision: The President of PMI's European region is calling on the EU to develop a policy framework that attracts investments, accelerates innovation, and emphasizes the goal of building a smoke-free future and supporting community development.

2Firsts, September 19, 2025 - According to a report by zf9 on September 18, a study by the Ernst & Young Paton Institute found that between 2019 and 2023, Philip Morris International (PMI) invested over 43 billion euros in the European Union, generating an economic impact close to 290 billion euros.

Between 2019 and 2023, PMI directly supported approximately 1 million jobs in the European Union. In 2023, the company employed 21,500 direct employees and injected €19.6 billion into over 45,000 suppliers. Additionally, PMI invested €625 million in tobacco leaf procurement and €23 billion in research and development. The company's total exports to markets outside the EU exceeded €33 billion during this period, with annual exports reaching €8.4 billion in 2023.

Since 2008, PMI International has invested over $14 billion worldwide in the development, evaluation, production, and sale of smoke-free alternatives. Massimo Andolina, President of PMI Europe, stated, "Our smoke-free vision is bringing about positive change. The European Union should prioritize the future and establish a policy framework that attracts investment and accelerates innovation.

Carmina Fusté, the General Manager of PMI Romania, has stated that Romania plays an important role in PMI's European ecosystem and global transformation. The factory in Otopeni has attracted over 730 million euros in investment over the past eight years, becoming a strategic center for the manufacturing and export of smoke-free products.

References:

[1] Philip Morris International a investit peste 43 mld. euro, în ultimii cinci ani, la nivelul Uniunii Europene, dintre care aproape 20 mld. euro au fost direcţionate către lanţul de aprovizionare

Also Read:

[1] Philip Morris International has leased a 14,000-square-meter warehouse in Colorado, USA, located just a few kilometers away from the ZYN nicotine pouch manufacturing plant

[2] PMI Expands in Latin America & Caribbean, Creates CCA Cluster, Names Key Executives

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