
2Firsts announced that the Global NGP Brand & Market Development Forum will be held in Shenzhen, China on March 21. The theme of the forum is “Building Trust, Driving Change: Shaping the Future of NGP Brands”.
The conference will focus on cutting-edge experiences and insights in global brand development, major market trends for 2025, and innovative marketing technologies and methods. Industry representatives and experts from China and abroad will also attend and deliver speeches.

Brand development is key to industry upgrading and a core indicator of a company's competitiveness.
Technological and product innovation have driven the rapid growth of new tobacco products, including e-cigarettes, heated tobacco, and nicotine pouches, accelerating a global shift toward harm reduction.
For manufacturers, brand development offers a competitive edge beyond pricing. For consumers, trusted brands simplify choices and reduce risks. For regulators and society, the rise of high-quality brands ensures compliant products dominate the market, reducing illegal trade and illicit activity. By 2025, branding is expected to be a core strategy for manufacturers across markets.
The Firsts event has become an important platform for global industry exchange.
As a leading global tobacco industry media and consulting firm, 2Firsts has been committed to promoting the high-quality development of the global industry.
In recent months, 2Firsts has successfully hosted events such as the "Outlook 2025" 2Firsts Open Day, the "2025 New Tobacco Global Compliance Development New Year Seminar," and the "Two Above All Global New Tobacco Innovation and Technology Seminar." These events have attracted participation from international tobacco companies, top supply chain companies, internationally renowned experts, and others, with nearly a thousand attendees on-site, bringing together China's important top companies and institutions.
Through 2Firsts' global industry media network, information on the events and guest speeches has garnered exposure over 100,000 times. 2Firsts' various industry activities have become an important platform for global industry exchange, attracting increasing participation and attention from companies, institutions, scientists, experts, and others, playing an increasingly irreplaceable role in promoting global information dissemination, idea exchange, industry consensus, and collaboration.
The Firsts event focuses on key global industry development topics:



The Firsts event has attracted global industry professionals, drawing large crowds at each edition.



The Global New Tobacco Brands and Market Development Symposium, featuring two leading brands, will open registration in the coming days.
For speech registration or event sponsorship inquiries, please contact Manager Zhang at +86 137 5654 6265.
Past Events Review:
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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
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