
On July 25, 2025, the Global NGP Rethink Forum, hosted by leading global media and consulting platform 2Firsts, will take place in Shenzhen, China. Under the theme “Rethink. Redefine.”, the forum will bring together thought leaders from international tobacco companies, next-generation product (NGP) brands, top-tier supply chain firms, research institutes, and design consultancies to reexamine the future of the global NGP industry. This will mark the seventh international public industry forum hosted by 2Firsts in 2025.
The forum will revolve around four key thematic tracks:
● Reframing Design and Consumer Experience
● Rethinking Manufacturing and Tobacco Harm Reduction
● Cross-Border Practices of Chinese Cigar Globalization
● New Markets and New Marketing Strategies
These topics span product innovation, user experience, manufacturing systems, supply chain transformation, brand globalization, and consumer trend insights—presenting a panoramic view of cutting-edge developments and future trajectories in the NGP sector.
Forum Highlights:
● Multiple global experts and business leaders will join the event in person in Shenzhen, sparking high-level dialogue and exchange;
● Several international NGP brands will deliver public presentations in China for the first time, sharing insights on global growth and strategic development;
● Chinese cigar brands will engage in a groundbreaking dialogue with global NGP players, exploring category integration and international collaboration toward building a “third pillar” of the global cigar market;
● Scientists, entrepreneurs, designers, engineers, consultants, and media professionals will converge, creating a multidimensional forum for ideas and innovation.
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As the event organizer, 2Firsts CEO Alan Zhao stated:
“As the global NGP industry and tobacco harm reduction movement enter a complex transitional period, it’s time to rethink and reengage with the big questions that define the future. 2Firsts welcomes diverse industry perspectives and open debate, with the hope of driving the next wave of innovation and sustainable global growth.”
The forum is now open for registration. Entrepreneurs, researchers, and professionals focused on the future of the NGP industry are warmly invited to attend this high-level dialogue on ideas and emerging trends.
Date: July 25, 2025 (9:30 AM – 5:00 PM)
Location: Shenzhen, China
Registration:
For Chinese participants, please scan the QR code below:

For international attendees, please contact: info@2firsts.com
About 2Firsts Events
2Firsts Events is the dedicated event and networking platform curated by 2Firsts for global NGP professionals. Since late 2024, 2Firsts has successfully hosted numerous high-level international forums covering key topics such as compliance, technology, branding, market development, artificial intelligence, and the U.S. market. These events have attracted active participation from Chinese manufacturers and global NGP brands.
With a focus on information exchange, thought leadership, exclusive content, and high-quality networking, 2Firsts Events delivers unique value to professionals across the global NGP ecosystem.
Learn more about 2Firsts Events:

For business cooperation and media inquiries, please contact: info@2firsts.com