As regulation tightens and innovation matures, competition in the new tobacco industry is shifting. In its 2026 Global Product Trends in the New Tobacco Industry report, 2Firsts examines how heated tobacco, nicotine pouches, and vape products are moving beyond feature-driven upgrades toward system-level design, where experience management, compliance structure, and engineering capability increasingly shape long-term competition.

2Firsts hosted “Decisive 2026” in Shenzhen, bringing together industry perspectives to examine major shifts in the U.S. new tobacco market in 2025 and their global implications. Sessions covered U.S. market dynamics, technical insights from recently PMTA-authorized products, an investor lens on tobacco capital markets, and 2025 news/product highlights. The event underscored a structural shift from “gray business” toward compliance and sustainable growth, expected to become clearer by 2026.

On July 25, 2Firsts successfully hosted the Global NGP Rethink Forum in Shenzhen. The event brought together leading experts from China and abroad in the novel tobacco industry for in-depth discussions on key topics including product design and trends, emerging market opportunities, and science-based harm reduction.

Krystal Fan, Business Manager at CTAIC, spoke at the 2Firsts Global NGP Rethink Forum, sharing insights on the development, culture, features, and strategy of the Crown Cigar brand.

2Firsts has released the "Report on Global E-Cigarette Product Innovation Trends" , which summarizes nine major trends and three driving forces. The report focuses on user experience, compliance, and category convergence, and provides insights into the industry's transition from feature stacking to systematic evolution. It offers strategic references for businesses.

At the 2Firsts Global NGP Rethink Forum, PLONQ's Asia regional director, Kenneth Tam provided an in-depth analysis of the nicotine market landscape in Russia. He pointed out that the trend of coexistence of multiple product categories is accelerating, the structure of retail channels is being reconfigured, and regulatory policies are fraught with uncertainties. This demonstrated PLONQ's deep cultivation of the local market and its global strategic vision.

2Firsts held its first Global NGP Compliance Certification Training in Shenzhen, building international compliance talent and strengthening the industry’s global ecosystem.

On June 27th, 2Firsts successfully held a Dubai World Vape Show sample selection sharing event in Shenzhen. The event brought together over 60 industry professionals and showcased more than 70 innovative products. With live online streaming providing real-time commentary, the activity established an efficient platform for communication and development within the e-cigarette industry.

On June 6, 2Firsts successfully hosted the Global NGP Market Trends Forum at Shenzhen, bringing together experts from regulatory, technology, and design sectors to explore compliance trends, product innovation, and market opportunities in the e-cigarette industry.

2Firsts will host the Global NGP Market Trends Forum on June 6 in Shenzhen, focusing on trends in e-cigarettes, heated tobacco, and oral nicotine. Experts will explore industry shifts and growth opportunities across the global nicotine market.

2Firsts successfully hosted a seminar in Shenzhen titled "Eye of the Storm: 2025 Insight Session on Dual Challenges of U.S. NGP Regulation & Tariff Trends/ Closed-Door Seminar on Nicotine Pouch PMTA Technical Analysis." The event explored compliance pathways for nicotine pouches and upcoming U.S. regulatory and tariff trends, offering practical insights for industry stakeholders.

On April 15, 2025, 2Firsts held its first “NGP+AI” workshop in Shenzhen, focusing on real-world AI applications in the NGP industry—from formula digitization to automated flavor development and compliance tools. The event gathered professionals across R&D and tech roles. 2Firsts also launched a global call for outstanding NGP+AI use cases, offering media exposure, resource access, and innovation support to accelerate the industry’s intelligent transformation.

Global NGP brand conference held in Shenzhen, attracting over 150 industry professionals to discuss market development and trends.

Global e-cigarette industry experts gathered in Shenzhen for a summit, discussing market trends and future strategies on March 21, 2025.

On February 20, 2025, 2Firsts successfully hosted the "Global NGP Innovation & Tech Forum" in Qianhai, Shenzhen, attracting professionals from the global NGP industry. Cheng Zeng and Kyle Zhu from Imperial Brands delivered a keynote speech, sharing how the company has driven the transformation from traditional tobacco to innovative products through agile practices.

2Firsts successfully held the "Global NGP Innovation and Technology Forum" in Shenzhen on February 20, 2025, attracting over 160 industry professionals from all over the world.

2025 Global NGP Compliance Development Symposium successfully concluded in Shenzhen, focusing on industry trends and compliance development.

Global tobacco compliance development seminar successfully concluded in Shenzhen, highlighting industry experts' insights on 2025 market regulations and trends.

On January 9th, 2025, 2Firsts will host the 2025 Global NGP Compliance Development New Year Seminar in Qianhai, Shenzhen. The event will feature over 10 keynote speakers from compliance organizations and industry associations across multiple countries, exploring the direction of global e-cigarette compliance development in 2025.

Tuinstra’s appointment will propel 2Firsts’ international expansion to a new level.

2Firsts successfully held the "Outlook 2025" Open Day in Shenzhen, China, attracting nearly 200 industry professionals.