BAT GloTM 2023 Art Contest: Online Consumer Voting for Winners
According to a report by Naver on November 19th, the final winning piece of the "2023 glo Art Competition" by e-cigarette brand gloTM, organized by British American Tobacco Korea (BAT), will be determined through an online consumer voting process that concludes on the 26th.
The online voting will be conducted for a selection of nine works, which have undergone internal review and evaluation, including illustrations and graphic art of various styles. The final five winning pieces will be chosen based on a combination of consumer online voting (70%) and brand evaluation (30%), with plans to produce and sell them as the "glo Art Competition Edition" in early next year. Consumers can participate in the voting through glo's official Instagram before the 26th of this month.
A representative of BAT expressed, "The artworks from this art competition have demonstrated the image of glo in a novel and innovative manner by involving consumers, enhancing communication with them, and showcasing the new face of glo.”
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