Haypp Reports 15% Q4 Sales Growth as Nicotine Pouch Volumes Rise

Key Points

• Q4 2025 net sales increased 15% year-on-year to SEK 1,052.2 million.

• Nicotine pouch volumes grew 28% during the quarter.

• Active consumers reached a record 630,000.

• Adjusted EBITDA totaled SEK 57.3 million, with a 5.4% margin.

• The company signaled positive momentum entering 2026.

2Firsts, February 22, 2026

According to Trading View， Haypp Group reported accelerating topline growth in the fourth quarter of 2025, with net sales rising 15% year-on-year to SEK 1,052.2 million (915.2). In constant currency terms, sales increased 19%.

During the October–December period, nicotine pouch volumes grew 28%. The gross margin improved slightly to 17.4% from 17.1% a year earlier.

Adjusted EBITDA amounted to SEK 57.3 million (56.7), corresponding to a margin of 5.4% (6.2%). Adjusted EBIT totaled SEK 31.4 million (36.4), with a margin of 3.0% (4.0%). Operating profit was SEK 4.0 million (26.3), including items affecting comparability of SEK -17.5 million. Net result for the quarter was a loss of SEK 1.0 million (15.2), and earnings per share before dilution were SEK -0.03 (0.51).

Order volumes increased to 1,337 thousand (1,217), with an average order value of SEK 697 (689). Active consumers reached 630 thousand (571), the highest level in the company’s history.

CEO Gavin O’Dowd said the company’s accelerating topline performance in the fourth quarter, particularly in the US and UK, combined with continued investment in growth foundations, positions Haypp for a strong 2026.

Haypp Group operates 11 e-commerce brands across six countries in Europe and the United States, serving over 1.1 million consumers.