Haypp Group Calls for Safer Nicotine Trading Laws in UK

Regulations by 2FIRSTS Leona Zhu
Mar.15.2024
Haypp Group Calls for Safer Nicotine Trading Laws in UK
UK online nicotine retailer Haypp Group launches campaign urging safer nicotine trading laws in response to England and Wales' disposable e-cigarette ban.

According to a report by betterretailing on March 14th, the UK online nicotine retailer Haypp Group has launched a new campaign calling for safer nicotine trading laws to be implemented in the UK. This move is in response to the previous announcement banning disposable e-cigarettes in England and Wales.

 

Marcus Lindblad, head of legal and external affairs at Haypp Group, stated, "These proposals could have a positive impact on (retailers) sales, as smokers will choose safer options. Retailers should start adjusting their inventory (after the announcement of the ban on disposable e-cigarettes).

 

The group's proposal is as follows: tobacco product packaging should be child-resistant, using child-proof packaging; product descriptions should not appeal to minors, only clear and accurate flavor descriptions should be used, rather than adding advertising to attract people; sales behind the counter. Nicotine products should not be openly displayed, but rather hidden behind the sales counter, which also applies to any online retailers; the maximum nicotine content for all products in the UK market should be 20mg per pack; the maximum pH value for all products on the market should be 9.1, and the minimum pH value should be 5.6; all products on the UK market should be tested according to the standards of Nicoleaks.com, including the aforementioned nicotine and pH values.

 

Lindblade continued to say:

 

Retailers can demonstrate their sense of responsibility and ability for independent thinking, then government legislation will be more relevant and consumer-centric to ensure we are providing the right products for consumers. As a responsible retailer, we hope to ensure that we are doing everything possible to support government proposals to restrict the promotion of nicotine products. While the current focus is on e-cigarettes, nicotine pouch retailers also need to make changes urgently to create a sustainable industry.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Thai Police Raid Three Vape Warehouses in Chiang Mai, Seize 36,555 Items Worth US$200,000
Thai Police Raid Three Vape Warehouses in Chiang Mai, Seize 36,555 Items Worth US$200,000
Thai police raided three vape storage sites in Chiang Mai, arresting two women and seizing 36,555 vape items worth over ฿6.6 million(US$200,000). Authorities estimate annual turnover at about ฿30 million(US$920,000) and are pursuing financial backers.
Oct.28 by 2FIRSTS.ai
PMI Launches IQOS ILUMA i in the Philippines, Debuts via Official Stores and Online Channels
PMI Launches IQOS ILUMA i in the Philippines, Debuts via Official Stores and Online Channels
PMFTC, the Philippine affiliate of Philip Morris International (PMI), has introduced the heated tobacco device IQOS ILUMA i in the Philippines, featuring induction-heating technology and multiple smart functions. PMI aims to increase the share of smoke-free products to around 66% of its net revenues by 2030. Previously, PMFTC had already launched ZYN nicotine pouch products in Manila.
Nov.25 by 2FIRSTS.ai
CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
National Intellectual Property Office issued a notice to strengthen management of illegal use of trademarks, promoting fair competition.
Nov.25 by 2FIRSTS.ai
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
China’s vape exports to the U.S. surged to a record $590 million in October 2025—nearly double the usual monthly level and pushing the U.S. share above 50% of China’s global shipments.But the spike was not driven by demand. Instead, it reflected a temporary release created by tightened U.S. enforcement, a collapsed logistics pathway, and a bullwhip-style surge in replenishment.The peak signals more volatility ahead, not recovery.
Special Report
Nov.24
2Firsts Observation|VELO at Stockholm Arlanda: Travel-Centric Messaging and Full-Line Flavour Presentation
2Firsts Observation|VELO at Stockholm Arlanda: Travel-Centric Messaging and Full-Line Flavour Presentation
2Firsts observed at Stockholm Arlanda Airport that British American Tobacco’s VELO positions the airport environment as a core marketing scenario, deploying large-format LED displays, a full flavour matrix, and clear nicotine-strength segmentation. The brand also features an instructional “How to Use VELO” section and multi-pack sales strategy, showcasing its systematic merchandising capabilities in the Nordic travel-retail channel.
Nov.19 by 2FIRSTS.ai
Mexico moves to advance reforms regulating e-cigarettes and vapes
Mexico moves to advance reforms regulating e-cigarettes and vapes
Mexico’s Chamber of Deputies Health Committee is expected to vote next week on reforms to the General Health Law that would regulate the prohibition, distribution, and sale of electronic cigarettes, vapes, and certain toxic substances, including fentanyl. Lawmakers from Morena insist the legislation must avoid loopholes and resist pressure from the tobacco industry.
Nov.21 by 2FIRSTS.ai