Imperial Brands Launches £1.45B Buyback Plan as New Product Revenue Jumps 12-14%

Oct.07.2025
Imperial Brands Launches £1.45B Buyback Plan as New Product Revenue Jumps 12-14%
Imperial Brands: FY results in line; launches £1.45bn buyback (to Oct 2026). Constant-currency net revenue to grow low single digits; NGP +12%–14%; adjusted operating profit growth similar to last year’s 4.6%.

Key Takeaways

 

  • Results vs. guidance: Performance for the fiscal year to Sept 30 is in line with the guidance given with the May interim results.

 

  • Buyback size & timeline: New £1.45bn share repurchase to run through October 2026.

 

  • Revenue & profit trends (constant FX): Net revenue for Tobacco + NGP expected to grow at a low single-digit rate; NGP net revenue up 12%–14%; adjusted operating profit growth similar to last year’s 4.6% (previously guided to around the mid-single-digit range).

 

  • Shareholder returns: Next fiscal year’s total returns (buybacks + dividends) expected to exceed £2.7bn.

2Firsts, Oct 7, 2025 — According to a MarketScreener report on Oct 7, Imperial Brands plc (IMB) said its fiscal-year results to Sept 30 are consistent with guidance issued alongside its May interim results. The company also announced a new £1.45bn share buyback to be completed by Oct 2026, and said total shareholder returns (buybacks plus dividends) are expected to top £2.7bn in the next fiscal year.

 

 

Key Operating Details

 

 

Guidance alignment: Management says FY performance matches the May guidance.

 

Revenue (constant FX): Net revenue for Tobacco and “Next-Generation Products” (NGP—e-vapor, heated tobacco, and oral nicotine) is expected to grow at a low single-digit percentage; within that, NGP net revenue is expected to rise 12%–14%.

 

Profit (constant FX): Group adjusted operating profit growth is anticipated to be similar to last year; the FY2024 figure was +4.6%, and prior guidance pointed to “around the midpoint of mid-single-digit” growth.

 

Capital allocation: £1.45bn buyback through Oct 2026; total shareholder returns next fiscal year expected to exceed £2.7bn.

 

As of early London trading (late morning UK time), Imperial Brands was up about +2.7%, among the FTSE 100’s notable gainers.

 

 

Context & View

 

 

Imperial reiterated its dual-track strategy: legacy tobacco provides stable cash flow while NGP maintains low-to-mid-teens growth (12%–14%). The new buyback extends the company’s shareholder-return policy and aligns with its medium-term target for adjusted operating profit growth in the mid-single digits. Note: growth rates, buyback size, and timelines reflect the company’s disclosures today; market pricing is time-sensitive, and intraday figures are not quantified in the report.

 

Image source: MarketScreener.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philip Morris Korea to Launch IQOS Iluma i One “Electric Purple” Color, Expanding Into Major Convenience Store Channels From May
Philip Morris Korea to Launch IQOS Iluma i One “Electric Purple” Color, Expanding Into Major Convenience Store Channels From May
Philip Morris Korea said on March 31 that it will begin selling the new “Electric Purple” color for the heated tobacco device IQOS Iluma i One at major convenience stores nationwide in South Korea starting May 2. The color will first be introduced on April 10 at the official IQOS online store and nine IQOS directly operated stores nationwide. To mark the expansion of its sales channels, the company will run promotions at major convenience stores through May 20.
Mar.31
Australia’s NSW Finds Lower Vaping Rates Among Teenagers Aged 14 to 17
Australia’s NSW Finds Lower Vaping Rates Among Teenagers Aged 14 to 17
A new report from Cancer Council’s Generation Vape research project shows that fewer teenagers in New South Wales are trying vaping after the state government introduced tougher vaping goods laws. Among surveyed NSW teenagers aged 14 to 17, the proportion who had tried vaping fell from 29.6% in April 2024 to 20.1% in October 2025.
Mar.17 by 2FIRSTS.ai
Fontem Sues FDA Over Refusal-to-File Decision for Nicotine Pouch PMTAs
Fontem Sues FDA Over Refusal-to-File Decision for Nicotine Pouch PMTAs
According to a complaint filed on March 17 in the U.S. District Court for the Northern District of Texas, Fontem US, LLC and Texas retailer OM Investment, LLC sued the Food and Drug Administration and the Department of Health and Human Services over FDA’s refusal-to-file decision for certain Zone nicotine pouch PMTAs.
Mar.19 by 2FIRSTS.ai
Thailand’s Bangkok Port Customs Reports E-Cigarette and Nitrous Oxide Seizure Worth More Than THB 27 Million
Thailand’s Bangkok Port Customs Reports E-Cigarette and Nitrous Oxide Seizure Worth More Than THB 27 Million
Bangkok Port Customs on April 28 announced the seizure of 52,000 complete e-cigarettes, 100 gallons of e-liquid and 126,226 canisters of nitrous oxide, with total economic damage exceeding THB 27 million, or about USD 831,178 based on an April 28 USD/THB rate of 32.484. The e-cigarette and e-liquid shipment was valued at THB 5.56 million, or about USD 171,161, while the nitrous oxide shipment was valued at THB 21.27 million, or about USD 654,784.
Apr.29 by 2FIRSTS.ai
Tasmanian Lower House Passes Tougher Tobacco Bill With Higher Penalties for Sales to Minors
Tasmanian Lower House Passes Tougher Tobacco Bill With Higher Penalties for Sales to Minors
The Tasmanian House of Assembly has passed a new bill aimed at cracking down on the sale of smoking products to children and curbing the illicit tobacco trade. Under the Public Health Amendment (Prohibited Tobacco and Other Products) Bill 2026, businesses caught selling tobacco products to minors would face steeper, tiered fines.
Apr.23 by 2FIRSTS.ai
Geneva Court Annuls Ban on Disposable E-Cigarette Sales, Says Power Lies With Federal Authorities
Geneva Court Annuls Ban on Disposable E-Cigarette Sales, Says Power Lies With Federal Authorities
The Geneva Court of Justice on Tuesday upheld appeals filed by four associations and companies active in the tobacco trade and annulled the Geneva legal provision banning the sale of disposable e-cigarettes, commonly known as “puffs.”
Apr.30 by 2FIRSTS.ai