2Firsts, September 2025, Dortmund, Germany —— At the 2025 InterTabac International Tobacco Exhibition in Germany, Firstunion Group (CFU) officially launched its latest Heated Tobacco Product (HTP) line—the Biheat Series. The product series features the world’s first Dual Heating System and is among the first in the industry to integrate AI intelligencewith a large-screen interaction interface, injecting revolutionary momentum into the sector’s technological landscape. This also underscores the continued global leadership of China’s heated tobacco innovations, with CFU at the forefront.
2Firsts interviewed Firstunion Group’s product and R&D leads onsite to explore the technological rationale, market feedback, and future roadmap behind this innovation.
Engineered for Impact: Dual Heating System Disrupts HTP Performance Limits
The most notable technological innovation in the Biheat Series is its Dual Heating System, a result of Firstunion Group’s years of technical expertise. By integrating two different heating modes into one device, it enables multi-dimensional heating synergy.
Traditional HTP products often rely on single-point heating, which leads to over 30% consumable wastage and uneven heating that disrupts flavor consistency and experience continuity. In contrast, Biheat adopts an innovative structure that combines multiple heating technologies, ensuring more comprehensive, balanced, and controlled heating. This significantly enhances the release efficiency of tobacco components and the restoration of authentic taste.
For users, the Dual Heating System unlocks two defining advantages:
- First, exceptionally high flavor consistency: from the first puff to the last, each remains full-bodied and pure;
- Second, significantly extended single-use duration: field tests show that a single tobacco stick can support over 20 high-quality puffs, with efficiency improvements exceeding 40% compared to conventional devices.
This is not merely a structural enhancement, but a complete redefinition of the underlying heating efficiency logic in HTP products.
Intelligence Meets Interface: Biheat Bridges Smart Tech and Human Habit
Beyond its structural innovation, Biheat is also the first in the HTP industry to integrate AI algorithms, an AI model, and a 3.42-inch high-resolution large-screen interaction display into a single smart device.
The AI system is capable of learning users’ smoking habits—including inhalation intensity, frequency, and duration—and dynamically adjusting the heating curve to ensure that each puff delivers just the right flavor and satisfaction. At the same time, it optimizes energy usage to enhance battery life.
The large screen serves as a health management hub, offering real-time displays of battery level, temperature, and usage statistics. It also generates weekly and monthly usage record data visualizations. Some models even feature DeepSeek AI model integration and voice-assisted interactions—fostering a more emotional connection between the user and the device.
While most HTP products in the industry still function as single-purpose tools, Biheat has already made the leap from a "device" to an intelligent "partner."
From Lab to Market: What the World Thinks of Biheat
The Biheat Series has entered its final calibration stage before launch. According to CFU, the technology platform has undergone multiple rounds of high-standard internal validation and has proven to be highly mature, stable in performance, and well-regarded by internal evaluation teams.
User trials and research conducted in various markets have yielded exceptionally positive feedback:
- High flavor restoration: Many test users reported that the taste closely resembles that of traditional cigarettes—exceeding expectations;
- Strong sense of innovation: The combination of the Dual Heating System and AI-powered interaction was a key motivator for user interest and choice.
Regional responses vary across global markets:
- Japan: Users place a premium on privacy protection, attention to detail, and industrial design;
- Russia: Users prioritize core functionality and product reliability with a utilitarian mindset;
- Southeast Asia: A fast-growing emerging market dominated by young consumers seeking value for money and novel experiences.
Firstunion Group is actively enhancing its global localization strategy by leveraging social platforms, community engagement, and distributor partnerships to gather ongoing feedback and rapidly iterate its product offerings.
Beyond Function: Biheat’s Path to Becoming a Smarter Companion
Firstunion Group regards AI intelligence as a core driver of future development—especially in the areas of personalization and health management—and is undertaking forward-looking initiatives in these domains. While the detailed roadmap remains confidential, the company has already identified several key development directions:
1. Intelligent Health Insights and Companion Features
- Trend Analysis: The AI system will be able to aggregate non-sensitive usage data to generate intuitive, visualized trend reports that help users better understand changes in their own behavior over time.
- Contextual Reminders: Based on user-defined goals, the system will provide gentle, positive prompts and encouragement—fostering a more emotionally engaging experience.
2. Adaptive Experience System
- Dynamic Flavor Optimization: The AI will autonomously fine-tune the heating curve to deliver a personalized taste profile tailored to individual preferences.
- Scenario-Based Intelligence: By incorporating environmental data (such as time of day or location), the system can recommend the most suitable flavor or mode for a given context.
These innovations mean that the Biheat Series is no longer just a static device—but is evolving into a continuously learning, emotionally aware, and deeply intelligent partner for users.
Naturally, all smart features will be developed within a framework of rigorous data privacy standards and regulatory compliance. Firstunion Group emphasizes that user well-being comes first. Data protection isn’t optional—it’s foundational.
Scaling Innovation: Biheat Opens the Door to Global Partnerships
The cutting-edge capabilities demonstrated by the Biheat Series have attracted strong interest from clients and brands around the world. Firstunion Group is currently engaged in in-depth discussions with multiple leading international companies regarding technology licensing, joint development, and customized product integration.
Following InterTabac, Firstunion Group plans to host dedicated technical exchange sessions for key clients to accelerate the global deployment of its Dual Heating System and build a robust ecosystem of collaboration.
Conclusion: A Smarter Path to Harm Reduction—Powered by Tech, Centered on People
From structural reinvention to intelligent evolution, and from user experience upgrades to ecosystem construction, Biheatrepresents not just the launch of a product—but the redefinition of what next-generation HTP products can and should be.
As the global trend toward harm reduction gains clarity and momentum, CFU is paving a new path—one that moves from efficiency, to experience, to intelligence—with its unique combination of Dual Heating System and AI intelligence.
In the next phase, Biheat will stand not only as a symbol of technological innovation, but as a reflection of a broader industry philosophy—centered on users, powered by intelligence, and aimed at global impact, shaping a new generation of harm-reduction technology experiences.
For more on-the-ground coverage, visit the 2Firsts InterTabac Special Section.
