IQOS Converted 2 mn Smokers in Italy
Article by Leona Zhu
Edited by Ellesmere Zhu
Recently, Marco Hannappel, the Southwest Europe Director of Philip Morris International (PMI), stated that around two million smokers in Italy have switched to IQOS.
"We are making rapid progress towards a smoke-free future by providing adult smokers with higher technology alternatives," said Marco.
According to PMI's annual report for 2022, the shipment volume of heat-not-burn products in Italy reached 1.23 million, a year-on-year growth of 37.7%. This makes Italy PMI's largest European product market, excluding Russia.
PMI Italy's marketing and digital director, Gianluca Iannelli, stated that PMI recently launched a new product, IQOS Iluma One, in the Italian market. With this product, PMI aims to convince even the most stubborn smokers to change their lifestyle by using a simpler and more intuitive device.
Reference:
[1] PHILIP MORRIS INTERNATIONAL INC. (PMI) REPORTS 2022 FOURTH-QUARTER AND FULL-YEAR RESULTS
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