IQOS Smoking Room at Manila International Airport

Industry Insight by Ellesmere Zhu
Oct.31.2022
“Heated Tobacco only” as the IQOS brand may imply, guests in the room were all smoking traditional cigarettes.

Article by Ellesmere Zhu | photo by David Yu

 

2FIRSTS correspondent notices that in the international departure of Manila International Airport lies a smoking room labeled IQOS, an HTP brand of PMI. 

IQOS Smoking Room at Manila International Airport

 

The room was not crowded but always occupied as people went in and out. “HTP only” as the IQOS brand may imply, guests in the room were all smoking traditional cigarettes.

 

IQOS Smoking Room at Manila International Airport
IQOS Smoking Room at Manila International Airport

 

*This article is an original article of 2FIRSTS Technology Co., Ltd. The copyright and license rights belong to the company. Any entity or individual shall make link and credit 2FIRSTS when taking actions to copy, reprint or distribute the original article. The company retains the right to pursue its legal responsibility.

PMI Flags 2026 Headwinds from Japan Taxes, Sees Smoke-Free Growth Re-Accelerating Beyond in Earnings Call
PMI Flags 2026 Headwinds from Japan Taxes, Sees Smoke-Free Growth Re-Accelerating Beyond in Earnings Call
PMI said on its latest earnings call that Japan’s tax cycle will weigh on 2026 performance, while smoke-free growth is expected to re-accelerate thereafter. The discussion also covered U.S. regulation, ZYN strategy and AI-driven efficiency.
Feb.07
Estonia warns of a booming illicit vape market, raising risks for minors and legitimate trade
Estonia warns of a booming illicit vape market, raising risks for minors and legitimate trade
Estonia’s Chamber of Commerce and Industry and the Tax and Customs Board are urging the government to address a thriving illicit vape market that undermines fair competition and makes vapes easily accessible to minors.
Feb.04 by 2FIRSTS.ai
Ireland’s HSE finds over a fifth of vape shops tested still selling to children despite under-18 ban
Ireland’s HSE finds over a fifth of vape shops tested still selling to children despite under-18 ban
Ireland’s Health Service Executive (HSE) data show that more than a fifth of vape shops tested were still selling nicotine-inhaling vaping products to children, despite a ban on sales to under-18s that took effect on December 22, 2023.
Jan.05 by 2FIRSTS.ai
PMI says Colorado ZYN plant build advances as first pouches hit market in 2025
PMI says Colorado ZYN plant build advances as first pouches hit market in 2025
Philip Morris International (PMI) is investing $600 million to build a ZYN nicotine pouch plant in Aurora, Colorado. While the facility is still under construction, PMI said production started in September 2025 and the first pouches made at the site have already gone to market.
Feb.10 by 2FIRSTS.ai
BAT Japan to launch two new VELO nicotine pouch flavours in February
BAT Japan to launch two new VELO nicotine pouch flavours in February
BAT Japan will roll out two new VELO nicotine pouch variants from Feb. 2, 2026: Smooth Peppermint Medium and Breezy Mango Intense. The products will be sold via the official glo & VELO online store, the glo Store Ginza and nationwide tobacco retail channels in Japan.
Jan.23 by 2FIRSTS.ai
Special Report|Russia scales back anti-vaping drive, limits ban to single-region trial
Special Report|Russia scales back anti-vaping drive, limits ban to single-region trial
After months of debate, Russian lawmakers have retreated from plans for a nationwide vaping ban, opting instead for a single-region pilot. The shift reflects pressure from business groups and fiscal authorities, amid warnings that sweeping prohibitions could fuel illegal trade while undermining efforts to regulate the market.
Jan.22