IQOS Smoking Room at Manila International Airport

As Black Friday, Cyber Monday and Thanksgiving shopping season arrive, e-cigarette brands such as OXVA and VAPORESSO, together with online retail platforms, have launched concentrated discount and giveaway campaigns running from mid-November to early December. Promotions include tiered reductions, sitewide discounts, bundle deals and interactive prize draws, covering North America, the UK and parts of the EU market.

Uzbekistan has enacted a nationwide ban on the sale and circulation of e-cigarettes and related vape liquids, following the approval of a new law signed by President Shavkat Mirziyoyev. The legislation introduces criminal liability for violations, with penalties including fines of 300 to 500 basic calculation units (approximately US$10,300–17,200), corrective labor for up to three years, or imprisonment for up to five years.

Russia’s Ministry of Industry and Trade has proposed introducing mandatory labelling for electronic cigarettes and other electronic devices used to consume nicotine, starting April 1, 2026. The draft resolution has been published on the regulatory portal. Under the proposal, market participants would be required to register with the national monitoring system and label products accordingly, as part of efforts to enhance state oversight of production and circulation.

Chinese vape exports to the U.S. jumped from about 2.2 million kg in June to 14.8 million kg in October 2025, despite tougher enforcement, the Washington Examiner reported. 2Firsts finds the surge reflects delayed bulk shipments, not demand recovery. With U.S. inventory exceeding 160 million devices and distributors paying ~10% upfront, cash-flow stress has shifted to Chinese manufacturers, and discounted stock is spilling into other markets.

Thai economic crime police have raided a residence in Chonburi province used for the illegal production and distribution of e-cigarettes, arresting a Chinese national. Authorities seized large quantities of vape devices, components, e-liquids and production equipment, as well as powder suspected to be linked to a controlled psychoactive substance. Further forensic analysis is underway.