IQOS Smoking Room at Manila International Airport

Industry Insight by Ellesmere Zhu

Oct.31.2022

“Heated Tobacco only” as the IQOS brand may imply, guests in the room were all smoking traditional cigarettes.

Article by Ellesmere Zhu | photo by David Yu

2FIRSTS correspondent notices that in the international departure of Manila International Airport lies a smoking room labeled IQOS, an HTP brand of PMI.

IQOS Smoking Room at Manila International Airport

The room was not crowded but always occupied as people went in and out. “HTP only” as the IQOS brand may imply, guests in the room were all smoking traditional cigarettes.

IQOS Smoking Room at Manila International Airport

IQOS Smoking Room at Manila International Airport

#Africa #Egypt #Regulation

*This article is an original article of 2FIRSTS Technology Co., Ltd. The copyright and license rights belong to the company. Any entity or individual shall make link and credit 2FIRSTS when taking actions to copy, reprint or distribute the original article. The company retains the right to pursue its legal responsibility.

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

Japan’s health ministry has proposed not tightening regulations on heated tobacco products to the same level as cigarettes as part of a review of passive smoking measures, with an expert panel broadly agreeing with the proposal, Jiji Press reported.

2Firsts Hosts U.S. Compliance Briefing on Building PMTA Support Capabilities Across the Nicotine Supply Chain

2Firsts Hosts U.S. Compliance Briefing on Building PMTA Support Capabilities Across the Nicotine Supply Chain

2Firsts held a U.S. compliance briefing in Shenzhen to help vaping, heated tobacco and nicotine pouch supply chain companies strengthen PMTA support capabilities. The event focused on supplier documentation, quality systems, traceability, TPMF/TPMP pathways, age verification and customer audit readiness as U.S. compliance expectations increasingly extend deeper into the nicotine supply chain.

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

According to Haypp’s 2026 UK Nicotine Report, nicotine pouches are increasingly replacing both cigarettes and vaping. The UK market grew sharply, with Haypp and Northerner reporting a 60% year‑on‑year sales increase in 2025. Notably, 40% of users adopted pouches to quit vaping, nearly matching the 43% who used them to stop smoking. This indicates pouches are expanding beyond traditional smoking cessation and gaining traction among adults seeking non‑inhalable nicotine alternatives.

Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban

Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban

Illegal vape sellers are still promoting nicotine products on TikTok, Instagram and YouTube despite Australia’s 2024 advertising ban, while illicit tobacco sales are increasingly moving from physical stores to online marketplaces.

2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies

2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies

2Firsts held its 2026 U.S. Market Compliance and Development Mid-Year Briefing in Shenzhen, China, on July 28. The discussion examined how state-level requirements, proposed foreign-establishment registration rules and expanding supply-chain responsibilities are changing product and investment decisions in the U.S. tobacco and nicotine market.

UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown

UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown

The UK government and devolved administrations have launched a 12-week consultation on proposals to make vapes less appealing to children, including plain white packaging, limits on device colours, restrictions on flavour names and changes to how products are displayed in shops.

Related Topics

Related Read

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

2Firsts Hosts U.S. Compliance Briefing on Building PMTA Support Capabilities Across the Nicotine Supply Chain

2Firsts Hosts U.S. Compliance Briefing on Building PMTA Support Capabilities Across the Nicotine Supply Chain

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban

Illegal Vape Sellers Still Use TikTok and Other Platforms to Drive Sales Despite Australia’s Ad Ban

2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies

2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies

UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown

UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown