IQOS Smoking Room at Manila International Airport

Industry Insight by Ellesmere Zhu

Oct.31.2022

“Heated Tobacco only” as the IQOS brand may imply, guests in the room were all smoking traditional cigarettes.

Article by Ellesmere Zhu | photo by David Yu

2FIRSTS correspondent notices that in the international departure of Manila International Airport lies a smoking room labeled IQOS, an HTP brand of PMI.

IQOS Smoking Room at Manila International Airport

The room was not crowded but always occupied as people went in and out. “HTP only” as the IQOS brand may imply, guests in the room were all smoking traditional cigarettes.

IQOS Smoking Room at Manila International Airport

IQOS Smoking Room at Manila International Airport

#Africa #Egypt #Regulation

*This article is an original article of 2FIRSTS Technology Co., Ltd. The copyright and license rights belong to the company. Any entity or individual shall make link and credit 2FIRSTS when taking actions to copy, reprint or distribute the original article. The company retains the right to pursue its legal responsibility.

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

Japan’s health ministry has proposed not tightening regulations on heated tobacco products to the same level as cigarettes as part of a review of passive smoking measures, with an expert panel broadly agreeing with the proposal, Jiji Press reported.

FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low

FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low

The U.S. Food and Drug Administration (FDA) released its 2025 National Youth Tobacco Survey analysis, saying about 2.01 million U.S. middle and high school students currently used any tobacco product; among current youth e-cigarette users, unauthorized disposable brands including Geek Bar, Elf Bar, Lost Mary and Raz had high reported shares, potentially making them a focus for future enforcement.

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

British American Tobacco (BAT) plans to cut about 5,500 jobs globally and shift around 3,500 roles to strategic partners by the end of 2026, affecting about 9,000 roles in total, as the company seeks to simplify operations, strengthen technology capabilities and deliver £600 million in annual savings by 2028.

AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets

AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets

AIR Global’s Nasdaq debut under ticker AIIR ended with a 18.6% first-day decline, giving the global hookah industry a rare public-market reference point. Beyond one company’s share move, the listing raises a broader question: can a culturally rooted, fragmented and venue-based category evolve into a more scalable and investable consumer sector?

FDA Posts Environmental Assessment for Nicotine Pouches, May Influence Future PMTA Reviews

FDA Posts Environmental Assessment for Nicotine Pouches, May Influence Future PMTA Reviews

The U.S. Food and Drug Administration released a programmatic environmental assessment covering nicotine pouches and other oral nicotine products, concluding that their overall environmental impact is generally minimal.

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio

Philip Morris Korea has officially launched its VEEV e-vapor brand in South Korea, introducing both the VEEV inPRIME device and VEEBI inPRIME pods. The launch further expands PMI’s smoke-free portfolio in Korea, alongside its IQOS heated tobacco products and ZYN nicotine pouches.

Related Topics

Related Read

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

Japan Health Ministry Cites Limited Evidence in Decision Not to Tighten Heated Tobacco Rules

FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low

FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets

AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets

FDA Posts Environmental Assessment for Nicotine Pouches, May Influence Future PMTA Reviews

FDA Posts Environmental Assessment for Nicotine Pouches, May Influence Future PMTA Reviews

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio