Ireland: Continued Dismissal of THR is Maintaining High Smoking Rates

2Firsts Events
Jul.07.2022
Recent data released by a Healthy Ireland survey, revealed that despite what is being reported, current vaping rates among under 25s remain relatively low, correlating to a continued increase in smoking prevalence.

Data released by Ireland’s Department of Health from the Healthy Ireland Survey 2021 has indicated that smoking rates have risen from 17% to 18% over the last two years. Commenting on the figures, Vape Business Ireland (VBI) said that this increase in smoking rates could be attributed to continued dismissal of proven harm reduction options like vaping, adding that this is first-hand evidence that the State’s strategy to achieve a Tobacco Free Ireland by 2025 is failing.

Ireland: Continued Dismissal of THR is Maintaining High Smoking Rates

VBI National Spokesperson, Eoin O’Boyle, said that this data contrasts with figures from the UK, where tobacco harm reduction (THR) has been fully embraced. “Today’s results represent a significant blow to the Government’s ambition of a tobacco free society by 2025. The likely failure to meet this target can be partially attributed to continued dismissal of proven harm reduction options like vaping by our public health bodies. This is in direct contrast to the UK where smoking rates have been in long run decline, a trend supported by a pragmatic approach of adopting and promoting vaping as a less harmful alternative to smoked tobacco.”

 

“While it’s encouraging to see 44% of smokers attempt to quit last year, only one in four quit attempts were successful. This must call into question the effectiveness of supports and the information, or lack of, on all options available to those trying to move away from smoking. If more extensive public information on all proven harm reduction options including vaping was provided by our health bodies, it would go long way to help increase the number successful quit attempts achieved,” added O’Boyle.

 

The 2021 Healthy Ireland Survey

 

VBI summarized the 2021 Healthy Ireland Survey findings as follows:

“4% of the population currently use vaping products, down 1% on the 2019 figure.

6% of current smokers and 3% of non-smokers in the population vape.

Among the non-smokers, vaping products are used by 10% of ex-smokers and less than 1% of those who have never smoked.

18% who tried to quit smoking in the last twelve months used vaping during this quit attempt.”

Tobacco prices

 

Earlier this year, an increase in cigarette prices equating to an extra 50c per packet was announced as part of the country’s budget for 2022. The Journal highlighted that this is the sixth year in a row that the duty on a packet of 20 cigarettes has increased by that amount, and this latest increase will equate to a pack now costing a staggering €15.

 

Ireland’s Minister for Finance, Paschal Donohoe said that this price increase aims to discourage smoking and therefore support local public health policy goals. However, the Irish Heart Foundation had argued that the increase falls short of tackling tobacco use among young adults.The group had previously suggested a price increase of up to €20 by 2025, which would be achievable by a €2 hike this year, while with regards to vaping products, they believe that an excise tax of 6c on e-liquids would be appropriate.

 

The tobacco and nicotine bill

 

Meanwhile, the recent Public Health (Tobacco and Nicotine Inhaling Products) Bill, proposed a ban on the sales of tobacco products from temporary premises, at events or locations intended for children and also forbid the sales of tobacco or nicotine inhaling products by people under 18. During discussions related to the ban, Siobhain Brophy from the Tobacco & Alcohol Control Unit told the Oireachtas (or legislature of Ireland) Health Committee that since 38% of people who try to quit smoking use e-cigarettes, banning them would have negative consequences.

 

The content excerpted or reproduced in this article comes from a third-party, and the copyright belongs to the original media and author. If any infringement is found, please contact us to delete it. Any entity or individual wishing to forward the information, please contact the author and refrain from forwarding directly from here.

Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
According to Irish media outlets Highland Radio and BreakingNews.ie, the Irish government is considering whether to adjust vape tax policy in the 2027 Budget. The tax has generated about €22 million ($24 million) in revenue during its first nine months. While no increase has been confirmed, the revenue performance could influence future fiscal discussions. Any tax rise could increase product costs and potentially affect retail prices.
Aug.12
JTI Makes Third Bet on South Korea as Ploom AURA Enters a Market Dominated by lil and IQOS
JTI Makes Third Bet on South Korea as Ploom AURA Enters a Market Dominated by lil and IQOS
Japan Tobacco International is stepping up its heated tobacco push in South Korea with Ploom AURA. Since its official launch in April 2026, the device's limited First Edition and Glacier White version have sold out, while distribution has expanded across Seoul, Incheon, Gyeonggi Province and airport duty-free channels. The rollout marks JTI's third major attempt to build a stronger heated tobacco position in South Korea, following Ploom TECH in 2019 and Ploom X Advanced in 2024. At the group level, JT plans to invest about ¥800 billion, approximately $5 billion, in reduced-risk products from 2026 through 2028, with heated products and Ploom identified as its primary investment priority.
Aug.14
2FIRSTS EXCLUSIVE|China Breaks Up $6.8 Million Illegal Hookah Tobacco Operation as Market Expands
2FIRSTS EXCLUSIVE|China Breaks Up $6.8 Million Illegal Hookah Tobacco Operation as Market Expands
Chinese authorities have dismantled an illegal hookah tobacco operation worth more than 46 million yuan ($6.8 million), detaining five foreign suspects and seizing over 500,000 boxes of tobacco paste. The case comes as hookah expands across China’s nightlife sector and attracts overseas operators, including former vaping entrepreneurs. It also raises a central regulatory question: whether waterpipe tobacco will follow China’s private-sector e-cigarette licensing model or be reserved for the state tobacco system, as with nicotine pouches, in the years ahead.
Jul.31
FDA Authorizes JUUL2, Cites Adult Switching Amid Efforts to Speed PMTA Reviews
FDA Authorizes JUUL2, Cites Adult Switching Amid Efforts to Speed PMTA Reviews
The FDA authorized the JUUL2 device and tobacco- and menthol-flavored pods on Aug. 28, bringing the number of authorized e-cigarette products to 48. The agency highlighted complete switching among adult smokers, with six-week switching rates reaching 28.4%–49.3% for the menthol pod. The decision comes as FDA works to speed PMTA reviews, reduce application backlogs and expand authorized e-cigarette and nicotine-pouch products while maintaining enforcement priorities for unauthorized products.
Regulations
Aug.29
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
Following recent FDA authorizations for JUUL2 and ZYN ULTRA, 2Firsts Compliance Solutions held an online PMTA briefing on Sept. 4 to examine what the decisions may signal about review efficiency, scientific evidence and U.S. market access. Nearly 30 participants from brands, manufacturers, compliance service providers and investment firms joined the discussion.
2Firsts Events
Sep.06
UK Reform Party Proposes Cap of 1,000 Vape Shops Under Plan to Tighten Retail Controls
UK Reform Party Proposes Cap of 1,000 Vape Shops Under Plan to Tighten Retail Controls
The UK Reform Party has proposed limiting the number of dedicated vape shops in the country to around 1,000 as part of a plan to tighten oversight of vape retail channels. The proposal was put forward by Reform UK deputy leader and MP Lee Anderson. The plan remains a political proposal and has not become UK government policy, with no detailed legislation, implementation timeline or allocation rules announced.
Aug.10