Italian Illegal E-cigarette Marke Sales Exceeding 1.8 Billion Euros

Regulations by 2FIRSTS.ai
May.09.2024
Italian Illegal E-cigarette Marke Sales Exceeding 1.8 Billion Euros
Illegal e-cigarette market in Italy poses serious threat to public health, weakens economy, and impacts job market.

According to the Italian media platform Varesenoi, research and investigations show that the illegal market for e-cigarettes poses a serious threat to public health and also undermines the country's financial resources, thereby impacting the job market. In Italy, the illegal sales channels for these products have already generated significant turnover, exceeding 1.8 billion euros. Most transactions are conducted through the dark web and social networking platforms, resulting in significant losses for Italy's financial department.

 

The illegal e-cigarette market not only causes losses to the national revenue, but also has a direct impact on the job market. Most concerning is the rapid spread of illicit transactions on the internet, which greatly facilitates and drives the development of the illegal market. This situation is not limited to e-cigarettes and related products; even mild cannabis and its derivatives are gradually being affected in this specific market sector, which has yet to be clearly regulated by law. Additionally, the impact on health cannot be ignored, as products sold through illicit channels cannot provide the same quality assurance as those sold in official stores.

 

Statistical data shows that the main demographic purchasing e-cigarettes and accessories through illegal channels are young males. This group does exhibit tendencies towards illegal activities such as theft, tax evasion, and gambling to some extent. Shockingly, consumers buying illegal e-cigarettes do not thoroughly check the legitimacy of the shopping websites or the safety of the products. They prioritize product type or price, without verifying if the sellers have obtained official authorization from customs and regulatory agencies. Sometimes, consumers do not intentionally choose illegal channels, they simply purchase from them for convenience or based on recommendations from friends, colleagues, or family members. To avoid these issues, the first step is to buy from authorized stores that comply with tax regulations and offer products that have undergone strict inspection to ensure quality.

 

Recently, disposable e-cigarettes have achieved significant success in the market, as they are not subject to tax regulation in many countries and are often sold illegally through online channels. In Italy, disposable vapes are also subject to taxation, and many people choose to purchase these products through advertising emails, social media pages, and instant messaging applications. In order to curb the phenomenon of illegal markets, government authorities have announced a series of measures to help consumers avoid purchasing illegal products. The current advice is to recommend consumers only purchase e-cigarettes, including disposable vapes, accessories, and inhalable e-liquids, from retailers in monopoly categories, legally recognized stores, including pharmacies and non-pharmacies, and e-commerce platforms licensed within Italy.

 

The popularity of disposable e-cigarettes among young people, who often purchase smuggled e-cigarettes, is a cause for concern. Italian law mandates that all e-cigarettes, including disposable ones, must have the ADM tax label. These e-cigarettes are required to display official proof of tax payment and must not exceed the legal limit for nicotine concentration (2%).

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Unique Serial Number + Custom Design: Vuse Launches McLaren F1 Team Limited-Edition Vape
Product | Unique Serial Number + Custom Design: Vuse Launches McLaren F1 Team Limited-Edition Vape
Vuse has launched a McLaren Racing co-branded limited-edition vape, the Vuse Ultra x McLaren F1 Team Limited Edition, on its official website. Based on the standard Vuse Ultra, the device features design elements including McLaren’s “Racing Papaya” orange, and comes with wireless charging and two replaceable batteries. The product is priced at £45.
Dec.18 by 2FIRSTS.ai
TGA Sets 2026–2027 Compliance Principles, Flags Vaping Goods as a 2026 Priority
TGA Sets 2026–2027 Compliance Principles, Flags Vaping Goods as a 2026 Priority
The Therapeutic Goods Administration (TGA) has released its Compliance Principles for 2026 and 2027.Among 12 therapeutic goods categories identified for priority compliance and enforcement activity, TGA includes vaping goods, and it plans a further review of these priorities in March 2026.
Jan.23 by 2FIRSTS.ai
BAT Taps McLaren Title Win for Travel Retail Activation, Launches VELO “Champions’ Edition” Nicotine Pouches
BAT Taps McLaren Title Win for Travel Retail Activation, Launches VELO “Champions’ Edition” Nicotine Pouches
British American Tobacco (BAT) is leveraging McLaren F1 Team’s 2025 Constructors’ Championship win to roll out a VELO×McLaren brand activation across the travel retail market. The campaign spans major airports in Abu Dhabi, the UK, Ireland and Spain, alongside the launch of a VELO “Champions’ Edition” product.
Dec.15 by 2FIRSTS.ai
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
According to NielsenIQ data published on December 7, 2025, overall tobacco and nicotine product sales in the UK dropped 12.7% in the 12 months ending September 6, representing more than £1 billion in lost sales.
Dec.15 by 2FIRSTS.ai
MEPs seek Commission answers over EU trade officials’ contacts with PMI
MEPs seek Commission answers over EU trade officials’ contacts with PMI
POLITICO reports that five members of the European Parliament’s health committee want to invite the European Commission to answer questions about its contacts with Philip Morris International (PMI), following a POLITICO and The Examination investigation into extensive meetings between EU trade officials and tobacco lobbyists.
Jan.15 by 2FIRSTS.ai
Turkey Plans to Ban E-Cigarette Advertising Under Revised Commercial Advertising Rules
Turkey Plans to Ban E-Cigarette Advertising Under Revised Commercial Advertising Rules
Turkey is advancing amendments to its Regulation on Commercial Advertising and Unfair Commercial Practices, proposing stricter controls on e-cigarette and gambling advertising.
Dec.26 by 2FIRSTS.ai