JT Launches “with 2” in Japan

Japan Tobacco Inc. (JT) (TSE: 2914) launches “with 2,” its new infused tobacco vapor device, under the Company’s respective new brand, “with”. It will be sold at convenience and tobacco stores in Japan as of September 5, 2023, and will be available for pre-sale online from August 7, 2023. 

About “with 2”  

• The first device of the Company’s new infused tobacco brand, “with”.  
• The device features JT’s unique infused technology which generates vapor while an atomized liquid passes through a capsule containing granulated tobacco. Since tobacco vapor is generated the moment it’s inhaled, there is no waiting time.  
• There is almost no tobacco smoke smell since tobacco leaves are not directly heated.  
• The device is equipped with a dual-mode that allows consumers to switch between two heating modes at the touch of a button. The high mode produces 1.3 times more vapor than the normal mode, delivering an even more intense flavor experience.

Recommended retail price: 1,980 yen (tax included) 

with 2 Starter Kit: Device, AC adapter, USB Type-CTM cable, and mouthpiece are included 

Colors: Black and white 

Heating modes: Normal mode (About 250 puffs２per 5 capsules) / High mode (About 150 puffs2 per 5 capsules) 

Charging time: 60minutes

Reference: 

[1] JT launches “with 2” in Japan The Company’s new infused tobacco vapor device