JTI Korea Rebrands Ploom Sticks to “EVO,” Launches 8 Variants

Mar.10

JTI Korea said it will rebrand the dedicated stick line for its heated tobacco device Ploom, changing the name from “Mebius for Ploom” to “EVO.”

Key Points

JTI Korea is renaming Ploom’s dedicated stick brand from “Mevius for Ploom” to “EVO”
EVO is positioned as a premium stick brand engineered specifically for the Ploom device
“Clean Seal” sealing is used to help prevent tobacco residue from falling into the device
JTI’s “ActiveBlend” is paired with Ploom’s “HeatFlow” technology to enhance flavor delivery
The EVO lineup launches with eight variants based on the existing Mevius for Ploom range

2Firsts, March 10, 2026

According to JTI Korea, the company will rebrand its dedicated stick lineup for the heated tobacco device Ploom from “Mevius for Ploom” to “EVO.”

JTI Korea said the EVO name reflects Ploom’s brand vision of being modern and continuously evolving. The company positions EVO as a premium stick range optimized for the Ploom device, aiming to maintain a tobacco-forward profile while upgrading overall quality, taste, and the user experience.

EVO sticks incorporate a “Clean Seal” process at the bottom of the stick, designed to reduce the chance of tobacco residue dropping into the device and to support a cleaner use experience. On the blend side, EVO applies JTI’s proprietary “ActiveBlend” technology and combines it with Ploom’s “HeatFlow” heating system to deliver a deeper, richer tobacco flavor.

The initial EVO lineup includes eight variants: EVO Amber, EVO Arctic, EVO Green Option, EVO Jade, EVO Magenta, EVO Purple Option, EVO Pink Option, and EVO Beige Option—built on the former Mevius for Ploom range and adjusted to reflect each variant’s flavor profile.

Image Source: JTI Korea

References:

[1] JTI코리아, 플룸 전용 궐련형 전자담배 스틱 브랜드 '에보' 출시

Also Read:

[1] South Korea to Classify Synthetic Nicotine E-Cigarettes as Tobacco from April 2026

[2] Following Japan debut, IQOS ILUMA i “Seletti Edition” limited series launches in South Korea.

[3] Philip Morris Korea Extends IQOS ILUMA i Warranty to 18 Months, Says Move Will Boost Smoke-Free Product Growth

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