Recently, Juul Labs' new product, Juul2, was awarded the 2023 UK Retailer Electronic Cigarette Product of the Year by UK's PRODUCT OF THE YEAR.
Here is a simplified journalistic translation of the text: According to reports, JUUL Labs' newest product, JUUL2, has been designed with feedback from adult smokers in mind. Combining new technology and features, it promises to offer consumers a better vaping experience, longer battery life, and a more advanced intelligent e-liquid illumination system.
It is understood that UK's PRODUCT OF THE YEAR was established in France in 1987 and currently operates in over 40 countries worldwide, including the United States, United Kingdom, Canada, Australia, India, South Africa, Spain, and Italy. Every year, UK's PRODUCT OF THE YEAR collects votes from tens of thousands of consumers for products across various categories and selects the most innovative products in each local market based on the number of votes received.
The following is a list of award-winning products in the electronic cigarette category over the years.
From the records of past winners, products from BAT have been consistently awarded from 2019 to 2022. However, this year, JUUL has broken the record of BAT's consecutive wins.
It has been reported that JUUL2 will be exclusively launched in the UK on September 28, 2021 (click the link to view). Joe Murillo, Chief Compliance Officer at JUUL, stated at the 2022 Global Tobacco & Nicotine Forum that the UK market is a key market for JUUL's future plans.
It is worth noting that in the US market, Vuse, the electronic cigarette brand owned by British American Tobacco's subsidiary Reyno Tobacco, has experienced a continuous increase in monthly and yearly sales, capturing 40.7% of the market share, surpassing Juul by a significant margin with only 27% (click the link to view).
Reference:
Juul2 has won the Vaping and Heated Tobacco Products category at the Product of the Year awards.
Juul2 has been named Product of the Year by a UK retailer.
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