Key Points:
·KT&G announced the launch of a new heat-not-burn tobacco product called "LIL AIBLE 2.0 PLUS".
·The product can be fast charged to 50% in 30 minutes and displays the remaining charging time. It retains the original curved design and introduces 4 new color options.
·The initial selling price is 68,000 Korean won (approximately $48), with an additional discount coupon of 30,000 won (approximately $21) to celebrate sales of over 500,000 LIL AIBLE units, bringing the lowest price to 38,000 won (approximately $27).
·KT&G will also launch "REAL RIMO", a heating pod designed specifically for LIL AIBLE, featuring a modern purple color scheme, at a price of 4,800 won per box (approximately $3) on the same day.
According to a report from Naver on September 25th, South Korean tobacco company KT&G announced the launch of a new heated tobacco device, "LIL AIBLE 2.0 PLUS", set to debut on September 28th, 2025.
The LIL AIBLE 2.0 PLUS will now allow users to charge up to three times, up from the previous two charges. Additionally, the device has added a new feature that allows for a quick charge to 50% in approximately 30 minutes, as well as a display that shows the remaining charging time.
In terms of exterior design, the LIL AIBLE 2.0 PLUS retains its original curved design and is offered in four color options: metal silver, metal blue, sand beige, and sand purple.
The market price of this product is 68,000 Korean won (approximately $48). To celebrate the sales of LIL AIBLE series products exceeding 500,000 units, KT&G will provide a discount coupon worth 30,000 won (approximately $21), allowing consumers to purchase this product for as low as 38,000 won (approximately $27).
On September 30, the product will first be launched at LIL specialty stores and the LIL STORE, followed by sales at convenience stores nationwide. Additionally, KT&G will also release the heating pod "REAL RIMO" designed specifically for LIL AIBLE on the same day, presenting in modern purple hues and priced at 4800 Korean won per box (approximately 3 US dollars). This move expands the total number of exclusive pods in the LIL AIBLE series to 15.
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