Latest 2024 US State E-Cigarette Index: Policy Impact Analysis

Oct.17.2024
Latest 2024 US State E-Cigarette Index: Policy Impact Analysis
Consumer Choice Center released the 2024 US State E-Cigarette Index, with Alaska, North Dakota, and Tennessee earning the highest grades.

Recently, the official website of the Consumer Choice Center in the United States released the latest 2024 edition of the e-cigarette index for each state, evaluating all 50 states and the District of Columbia. The data shows that only Alaska, North Dakota, and Tennessee received an A+ rating for their evidence-based e-cigarette policy approaches in the study.


This rating indicates that these states are able to use e-cigarettes as harm reduction tools while still allowing consumers to make their own choices. Other states that have performed well include Arizona, Michigan, Mississippi, Missouri, Montana, Texas, Alabama, Arkansas, Oklahoma, and Wisconsin.


On the contrary, 12 states like Utah (0 points), California (5 points), and Vermont (10 points) have implemented restrictive policies on e-cigarettes. These states include Oregon, New York, New Jersey, Nebraska, Massachusetts, Illinois, Hawaii, Washington D.C., and Colorado (all scored 15 points).


Since the first edition of the index in 2020, the number of states with low scores has doubled.


Consumer Choice Center research director Emil Panzaru stated,


E-cigarettes have the potential to save lives. If all smokers in the United States switched to e-cigarettes within the next ten years, it could prevent 6.6 million premature deaths.


However, policymakers have failed to recognize that e-cigarettes are an effective alternative to traditional combustible tobacco products and have mistakenly treated e-cigarettes as tobacco products. They have implemented strict flavor bans, increased taxes, mandatory product registration, and online sales bans on e-cigarettes. These policies have made it difficult for consumers to break more harmful smoking habits and have fueled the black market for e-cigarettes. Ultimately, this has led to state laws conflicting with the latest global public health practices.


The index measures five factors: whether states classify e-cigarettes as tobacco products, state-level restrictions on e-cigarette flavors, state registration requirements, additional e-cigarette taxes, and the presence of online sales bans.


Pan Zalu stated,


The most reliable studies, such as those confirmed by authoritative institutions such as Public Health England, indicate that e-cigarettes are 95% safer than combustible tobacco for users. Evidence from the New England Journal of Medicine shows that e-cigarettes are twice as effective as any nicotine patch, gum, or spray in helping people quit smoking. Furthermore, a review of 15 different studies found little to no evidence of a gateway effect of e-cigarettes leading young people to smoking or other hard drugs.


State authorities should carefully study the example of Sweden, which is the first European country to become smoke-free through evidence-driven tools for harm reduction, rather than adopting inappropriate policies ignoring evidence.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Special Report|China’s Nicotine Pouch Manufacturing Goes Global: A Supply Chain Reshaped and Redirected
2Firsts Special Report|China’s Nicotine Pouch Manufacturing Goes Global: A Supply Chain Reshaped and Redirected
China’s nicotine pouch manufacturing expanded rapidly in 2024 but cooled sharply in 2025. Meanwhile, global demand continued to grow strongly, with multinational tobacco companies increasing investment, prompting some Chinese manufacturers to accelerate the shift of production to Southeast Asia and Europe.
Nov.21
Canada’s B.C. Passes First Vaping Cost-Recovery Framework, Allowing Government to Sue Manufacturers Over Health Expenses
Canada’s B.C. Passes First Vaping Cost-Recovery Framework, Allowing Government to Sue Manufacturers Over Health Expenses
According to the Nelson Star, British Columbia has passed the Vaping Product Damages and Health Care Costs Recovery Act by a 49–42 vote. The legislation enables the provincial government to seek recovery of future public health costs from vape manufacturers, following models used in opioid and tobacco litigation.
Dec.03
Product | Three Power Levels + “2+10” Setup: ELFBAR JoinOne Series Launches in UK Retail
Product | Three Power Levels + “2+10” Setup: ELFBAR JoinOne Series Launches in UK Retail
ELFBAR rolls out the JoinOne15 Classic prefilled replaceable-pod kit, now listed across multiple UK e-commerce channels (some pages marked “coming soon”). The device uses a “2 ml prefilled pod + 10 ml refill container (‘2+10’)” system, supports three power levels, and claims up to 15,000 puffs in combined use. The kit is priced at £12.99, with matching “2+10” refill pods at £7.99.
Nov.03 by 2FIRSTS.ai
BAT plans to sell its stake in ITC Hotels, using proceeds to reduce debt
BAT plans to sell its stake in ITC Hotels, using proceeds to reduce debt
British American Tobacco (BAT) plans to sell all or part of its stake in ITC Hotels via an accelerated bookbuild, with the sale size expected to be up to 15.3% of the company’s shares. The company says the proceeds will be used to reduce debt and bring its leverage back within the target range.
Dec.05 by 2FIRSTS.ai
Denmark Proposes Sharper Tax Hike: Heated Tobacco Up 132%, Nicotine Pouches Facing 1,000% Increase
Denmark Proposes Sharper Tax Hike: Heated Tobacco Up 132%, Nicotine Pouches Facing 1,000% Increase
According to foreign media, the European Union will examine a strengthened Danish proposal to amend the Tobacco Excise Directive. The plan introduces sharper tax increases on heated tobacco, nicotine pouches and other products. Despite overwhelming public opposition in earlier consultations, the revision continues to move forward, raising concerns about supply chain impacts and potential growth in illicit trade.
Dec.04
Product | 2Firsts Exclusive: Breaking Down Pachamama 25K, CHUC’s First U.S.-Made Factory Product
Product | 2Firsts Exclusive: Breaking Down Pachamama 25K, CHUC’s First U.S.-Made Factory Product
U.S. e-cigarette company Charlie’s has brought its first domestic manufacturing facility online, launching the disposable Pachamama 25K, which will initially roll out to 300 retail stores in Texas. The device features a 20 ml e-liquid capacity with 5% nicotine, three power modes and a built-in 1000 mAh battery, and is advertised to deliver up to 25,000 puffs.
Dec.02 by 2FIRSTS.ai