Milo Vapes Global Plans Tobacco Products for Middle East Market

Milo Vapes Global (MVG) has announced plans to launch two branded flavored tobacco products in the fall of 2022, with distribution limited to the Middle East region.

According to the Global State of Tobacco Harm Reduction (GSTHR), the number of smokers in the Middle East currently stands at 85 million and is expected to reach 100 million by 2025. The average smoking rate in the Middle East is 31.2%, with Jordan having the highest rate at 41.1%, followed by Lebanon at 31.8%. On the other hand, Morocco and Qatar have the lowest smoking rates at 13.8% and 13.1%, respectively.

A study published in the Journal of Tobacco Control in 2021 estimated that the six Gulf Cooperation Council countries - Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates - have a total smoking-related health cost exceeding $14.3 billion. In 2016 alone, government spending on smoking-related illnesses accounted for nearly 75% of the total cost. The Gulf Cooperation Council country with the largest population, Saudi Arabia, has the highest smoking-related economic cost, exceeding $6.3 billion.

We have selected and developed new innovative tobacco products that meet the preferences and desires of consumers, taking into account historical and cultural influences. Our company is committed to improving the quality of life for smokers by providing new tobacco products aimed at addressing smoking-related health issues," said Mike Khalil, President and Founder of MVG.

The electronic cigarette market is expected to grow at a rate of 9.7% annually, reaching $485 million by 2025, up from $267.9 million in 2018. The expected growth is attributed to an increase in the young population and the influence of media and e-cigarette companies. "Our company's goal is to contribute to the growth of the e-cigarette market through innovation, brand awareness, and our harm reduction program," Mr. Khalil said.

The government has an important role to play in changing people's smoking behavior. It must regulate and supervise the electronic cigarette industry in each country, and the health department should protect both the electronic cigarette industry and consumers by ensuring the safety and integrity of these products. In addition, healthcare providers should recommend that smoking patients transition to less harmful alternatives, such as electronic cigarettes, through healthcare policies and disease prevention plans. Mr. Harileh concluded.

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