Minnesota reaches settlement with Juul and Altria

Apr.18.2023
Minnesota reaches settlement with Juul and Altria
Minnesota settles with e-cigarette maker Juul on charges of targeting minors, settlement amount undisclosed.

On April 17th, the state of Minnesota in the United States reached a settlement agreement with e-cigarette manufacturers Juul and Altria, with the settlement amount yet to be disclosed. Previously, the Minnesota Attorney General accused both companies of targeted advertising towards minors, thereby violating state laws.


The details of the terms will be announced soon.


Keith Ellison | Image source: The Hill


Keith Ellison, the Minnesota Attorney General who is representing the state in the lawsuit, announced the settlement agreement prior to giving the closing argument in the case. However, he did not provide specific details about the terms of the agreement. According to a press release from Ellison, these details will be released "soon". However, prior to the trial, Ellison had indicated that he was seeking over $100 million in compensation.


Ellison stated in a declaration, "One of my goals in filing this case is to send a message: we will not tolerate the sale of nicotine products to youth in Minnesota.


Ellison concludes:


We have reached a settlement agreement that is in the best interest of the people of Minnesota.


In 2019, Ellison filed a lawsuit against Juul, and later added their parent company at the time, Altria, as a defendant. He claimed that they disregarded consumer protection laws, violated reasonable duty of care and caused public harm.


The largest settlement has been reached.


Juul has reached the largest multi-state agreement to date in order to settle a series of disputes related to allegations of deceptive advertising targeting children. The settlement covers several regions, including California, Colorado, Illinois, Massachusetts, New Mexico, New York, and Washington D.C. All of these areas have accused Juul of violating their respective consumer protection laws.


The aforementioned regions have reached a settlement of $462 million with Juul.


In a statement regarding a settlement reached with seven district attorneys, Juul stated that the agreement is another crucial part of their ongoing commitment to addressing past issues and brings the company closer to fully resolving its legal problems.


According to Juul, the company's multi-state settlement has brought their total settlement amount to $1 billion. In addition, Juul has settled over 5,000 private lawsuits in the United States, involving 10,000 plaintiffs.


In its latest statement, Juul has disclosed that...


As we fully address past issues within our company, we will focus on moving forward and maximizing the value and impact of our product technology and scientific foundation.


According to previous data collected by 2FIRSTS, excluding the settlement in Minnesota, Juul has spent $3.108 billion in litigation settlements across various regions in the United States.


Related Reading:


E-cigarette company Juul has reached a settlement with the state of West Virginia for a sum of $7.9 million. This settlement is part of the company's agreement to pay several billion dollars in total for various legal settlements.


The US brand Juul will pay $440 million to reach a settlement with various states.


JUUL has spent $18.2 billion in an effort to settle lawsuits. Here is a breakdown of the settlement amounts and conditions in each state.


Topic Focus: Summary of Juul's Settlement Agreement Juul has recently made headlines with its settlement agreement in a lawsuit pertaining to its marketing tactics and alleged targeting of minors. The e-cigarette company has agreed to pay $40 million to North Carolina and change its advertising practices, among other things. This marks the first settlement of many similar lawsuits that the company is facing across the country. Juul has also pledged to stop advertising on social media and other platforms that may appeal to young people. Additionally, the company has agreed to comply with a monitoring program that will ensure it does not market to minors in the future. This settlement is being seen as a positive step towards protecting youth from the harms of nicotine addiction.


E-cigarette company, Juul, will pay $462 million in settlement fees to six US states and the District of Columbia.


References:


The state of Minnesota has come to an agreement with the electronic cigarette company Juul regarding a settlement.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

The UK government plans to expand the scope of its e-cigarette ban to include playgrounds, off-campus areas, and areas outside hospitals.
The UK government plans to expand the scope of its e-cigarette ban to include playgrounds, off-campus areas, and areas outside hospitals.
Government plans would ban vaping in cars carrying children and restrict smoking, vaping and heated tobacco in settings including playgrounds and outside schools across England, subject to a 12-week public consultation. The proposals also say indoor spaces where smoking is already banned would become vape- and heated-tobacco-free, and areas outside hospitals would be included.
Feb.13 by 2FIRSTS.ai
Scientific talk in Bursa Nilüfer spotlights cigarette and e-cigarette addiction and youth risks
Scientific talk in Bursa Nilüfer spotlights cigarette and e-cigarette addiction and youth risks
Nilüfer Municipality in Bursa held a scientific talk titled “Does Addiction Change Form? Cigarettes, E-Cigarettes and Lung Health” as part of February 9 Quit Smoking Day, aiming to raise awareness of the social impact of tobacco addiction. Experts discussed cigarette and e-cigarette addiction, risks for young people, harms of secondhand smoke for children, and health outcomes linked to tobacco use.
Feb.10 by 2FIRSTS.ai
3,200 suspected "drug-laced cigarettes" seized in Johor Bahru, case value estimated at US$242,500
3,200 suspected "drug-laced cigarettes" seized in Johor Bahru, case value estimated at US$242,500
Malaysian police seized 3,200 suspicious e-pods with ketamine liquid, arresting two men in Johor Bahru's drug distribution bust.
Feb.04 by 2FIRSTS.ai
New Zealand’s largest vape retailer Shosha accused of using “hidden text” on its website
New Zealand’s largest vape retailer Shosha accused of using “hidden text” on its website
New Zealand vape retailer Shosha is accused of using hidden, white-on-white text on its website to promote refillable and disposable vapes. A Health Ministry spokesperson said it could not comment on individual businesses’ compliance status while matters are being assessed, and said the ministry continues to monitor digital advertising and promotional activity and will act where it considers there may be a breach.
Jan.12 by 2FIRSTS.ai
Exclusive: Suspected ‘Backend Update Then Withdrawal’ Suggests Glas May Be Next FDA-Authorized E-Cigarette Brand After Juul
Exclusive: Suspected ‘Backend Update Then Withdrawal’ Suggests Glas May Be Next FDA-Authorized E-Cigarette Brand After Juul
An exclusive 2Firsts investigation found an unpublished FDA update on e-cigarette marketing authorizations that mirrors market speculation, suggesting Glas’s application may have cleared internal review, though no official confirmation has been issued.
Regulations
Dec.21
Alcohol, tobacco and cannabis use among Spanish students aged 14–18 hits historic lows
Alcohol, tobacco and cannabis use among Spanish students aged 14–18 hits historic lows
Spain’s 2025 Survey on Drug Use in Secondary Education (ESTUDES), presented by the Ministry of Health, reports historic lows in alcohol, tobacco and cannabis consumption among students aged 14 to 18. The survey shows past-30-day drinking fell from 56.6% in 2023 to 51% in 2025, tobacco use from 21.0% to 15.5%, and cannabis use from 15.5% to 11.6%.
Feb.09 by 2FIRSTS.ai