Minnesota reaches settlement with Juul and Altria

Apr.18.2023
Minnesota reaches settlement with Juul and Altria
Minnesota settles with e-cigarette maker Juul on charges of targeting minors, settlement amount undisclosed.

On April 17th, the state of Minnesota in the United States reached a settlement agreement with e-cigarette manufacturers Juul and Altria, with the settlement amount yet to be disclosed. Previously, the Minnesota Attorney General accused both companies of targeted advertising towards minors, thereby violating state laws.


The details of the terms will be announced soon.


Keith Ellison | Image source: The Hill


Keith Ellison, the Minnesota Attorney General who is representing the state in the lawsuit, announced the settlement agreement prior to giving the closing argument in the case. However, he did not provide specific details about the terms of the agreement. According to a press release from Ellison, these details will be released "soon". However, prior to the trial, Ellison had indicated that he was seeking over $100 million in compensation.


Ellison stated in a declaration, "One of my goals in filing this case is to send a message: we will not tolerate the sale of nicotine products to youth in Minnesota.


Ellison concludes:


We have reached a settlement agreement that is in the best interest of the people of Minnesota.


In 2019, Ellison filed a lawsuit against Juul, and later added their parent company at the time, Altria, as a defendant. He claimed that they disregarded consumer protection laws, violated reasonable duty of care and caused public harm.


The largest settlement has been reached.


Juul has reached the largest multi-state agreement to date in order to settle a series of disputes related to allegations of deceptive advertising targeting children. The settlement covers several regions, including California, Colorado, Illinois, Massachusetts, New Mexico, New York, and Washington D.C. All of these areas have accused Juul of violating their respective consumer protection laws.


The aforementioned regions have reached a settlement of $462 million with Juul.


In a statement regarding a settlement reached with seven district attorneys, Juul stated that the agreement is another crucial part of their ongoing commitment to addressing past issues and brings the company closer to fully resolving its legal problems.


According to Juul, the company's multi-state settlement has brought their total settlement amount to $1 billion. In addition, Juul has settled over 5,000 private lawsuits in the United States, involving 10,000 plaintiffs.


In its latest statement, Juul has disclosed that...


As we fully address past issues within our company, we will focus on moving forward and maximizing the value and impact of our product technology and scientific foundation.


According to previous data collected by 2FIRSTS, excluding the settlement in Minnesota, Juul has spent $3.108 billion in litigation settlements across various regions in the United States.


Related Reading:


E-cigarette company Juul has reached a settlement with the state of West Virginia for a sum of $7.9 million. This settlement is part of the company's agreement to pay several billion dollars in total for various legal settlements.


The US brand Juul will pay $440 million to reach a settlement with various states.


JUUL has spent $18.2 billion in an effort to settle lawsuits. Here is a breakdown of the settlement amounts and conditions in each state.


Topic Focus: Summary of Juul's Settlement Agreement Juul has recently made headlines with its settlement agreement in a lawsuit pertaining to its marketing tactics and alleged targeting of minors. The e-cigarette company has agreed to pay $40 million to North Carolina and change its advertising practices, among other things. This marks the first settlement of many similar lawsuits that the company is facing across the country. Juul has also pledged to stop advertising on social media and other platforms that may appeal to young people. Additionally, the company has agreed to comply with a monitoring program that will ensure it does not market to minors in the future. This settlement is being seen as a positive step towards protecting youth from the harms of nicotine addiction.


E-cigarette company, Juul, will pay $462 million in settlement fees to six US states and the District of Columbia.


References:


The state of Minnesota has come to an agreement with the electronic cigarette company Juul regarding a settlement.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

FDA Authorizes JUUL2, Cites Adult Switching Amid Efforts to Speed PMTA Reviews
FDA Authorizes JUUL2, Cites Adult Switching Amid Efforts to Speed PMTA Reviews
The FDA authorized the JUUL2 device and tobacco- and menthol-flavored pods on Aug. 28, bringing the number of authorized e-cigarette products to 48. The agency highlighted complete switching among adult smokers, with six-week switching rates reaching 28.4%–49.3% for the menthol pod. The decision comes as FDA works to speed PMTA reviews, reduce application backlogs and expand authorized e-cigarette and nicotine-pouch products while maintaining enforcement priorities for unauthorized products.
Regulations
Aug.29
Global Nicotine-Pouch E-Commerce Group Haypp Shuts Sweden’s Snusnetto Over Age Verification as Identity Checks Become Industry Infrastructure for New Nicotine Products
Global Nicotine-Pouch E-Commerce Group Haypp Shuts Sweden’s Snusnetto Over Age Verification as Identity Checks Become Industry Infrastructure for New Nicotine Products
Sweden's Supreme Administrative Court has declined to hear an appeal over age verification for tobacco and nicotine products collected from parcel lockers, leaving in place a lower-court ruling that geo-located BankID verification is insufficient to securely verify the actual recipient. Haypp Group has stopped tobacco and nicotine sales through Snusnetto and is deploying a new system across its other Swedish e-commerce sites to verify the age of the person who actually opens the locker and receives the shipment. The change comes as age verification across next-generation nicotine products expands from purchase checks into retail, delivery and, for some e-cigarettes, device access itself.
Regulations
Oct.20
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Juul Labs UK has introduced an upgraded JUUL2 Starter Kit for the UK market in October 2026, retaining a recommended retail price of £9.99 while doubling the number of included pods from two to four. The kit contains Crisp Menthol, Virginia Tobacco, Mango and Watermelon pods. The updated device replaces the previous proprietary charging dock with a USB-C port and offers longer battery life. The kit also features reduced packaging and retains a two-year limited warranty. Distribution is scheduled through major UK retailers, wholesalers, convenience stores and the JUUL UK website.
product
Oct.15
Product | SnowPlus Launches Nicotine-Free DASH in South Korea, Localising an Established Disposable Platform
Product | SnowPlus Launches Nicotine-Free DASH in South Korea, Localising an Established Disposable Platform
SnowPlus has introduced a nicotine-free version of DASH in South Korea, adapting an existing overseas disposable platform for the local market. The Korean version retains the series’ flat duckbill-style mouthpiece, ceramic heating architecture and disposable form factor while reducing nicotine content to 0%. By comparison, the overseas DASH 4000 platform typically features 7.5ml of prefilled e-liquid, up to 4,000 puffs and a 530mAh rechargeable battery, with nicotine-containing variants available in some markets. The product update centers on formulation localisation rather than a new hardware generation.
Aug.31
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
IQOS Enters Kantar BrandZ Global Top 100 for First Time, Valued at $36.6 Billion and Ranked No. 74
Philip Morris International’s IQOS has entered the Kantar BrandZ Top 100 Most Valuable Global Brands for the first time, ranking No. 74 with a brand value of $36.634 billion and becoming one of only three newcomers to the 2026 ranking. Kantar said the combined value of the Global Top 100 reached $13.1 trillion, up 22% year on year, while the threshold for entry rose to a record high. PMI says IQOS has more than 35 million users worldwide and surpassed $10 billion in annual net revenues within a decade of launch.
Sep.03
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Japan Tobacco (JT) launched a refreshed Ploom CUBE design in Japan on September 8, 2026, with broader convenience-store and tobacco-retail distribution planned from October 13. The updated device retains the existing Rounded Cube form and heating platform while replacing four previous body colors with Pebble White and Cobalt Black. JT is also introducing new Front Panels and Fabric Back Covers, although the new accessories are not compatible with the previous Ploom CUBE design. The company says the update is intended to broaden appeal among younger male and female users.
Sep.09