New Regulations for E-Cigarette Packaging in the UK

Nov.25.2022
New Regulations for E-Cigarette Packaging in the UK
EU and UK laws require e-cigarette packaging to display warning labels, ingredient lists, and nicotine content.

According to the relevant laws of the UK and the EU, TPD, it is required to state on the packaging of electronic cigarettes:


The label should include a list of ingredients in descending order of quantity, as well as information on the amount of nicotine, taste, batch number, and a warning to keep the product out of reach of children.


The warning message "This product contains nicotine, which is a highly addictive substance. It is not recommended for use by non-smokers" or "This product contains nicotine, which is a highly addictive substance" must be displayed; the printing of the warning message is required.


a. Health warnings should be parallel to the main text that they are intended to accompany. b. They should be printed on the two largest surfaces of individual packaging and all outer packaging. c. They should cover 30% of the surface area of the unit packaging and all outer packaging, with the proportion increasing to 32% for member states with two official languages and 35% for those with more than two official languages. d. The text should be printed in black Helvetica bold font on a white background. Member states may determine the font size, provided that it ensures the maximum possible proportion of the text reserved for these health warnings, as required by national legislation. The warnings should be printed at the center of the surface reserved for them, and on all sides of cuboid packaging and any outer packaging, they should be parallel to the horizontal edge of the unit packaging or outer packaging.


The unit packaging, any external packaging, and product labels should not contain any of the following elements or functions:


a. The marketing or encouragement of consumption of a product by giving false impressions of its characteristics, health effects, risks or release of substances. b. Implying that the product is less harmful than other products or aimed at reducing the impact of certain harmful elements such as smoke components, or promoting benefits such as energy, vitality, healing, rejuvenation, natural or organic features, or other health or lifestyle benefits. c. Similar to food or cosmetics. d. Indicating improved biodegradability or other environmental advantages. 4. The unit packaging and any external packaging must not imply economic benefits through printed evidence, discounts, free delivery, two-in-one or other similar offers.


Elements and characteristics that are prohibited under articles 3 and 4 may include but are not limited to text, symbols, names, trademarks, graphics, or other indicators.


Each unit packaging of electronic cigarettes or refill containers must include an instruction manual that contains the following information:


a. The product comes with usage and storage instructions, which include advice against young people and non-smokers using the product. b. There are contraindications. c. There are warnings specific to certain at-risk groups. d. Possible adverse effects are listed. e. The addictive and toxic nature of the product is noted. f. The manufacturer or importer's contact information, as well as the legal or natural contact person within the EU, is provided.


Note: The above are unified special requirements for EU e-cigarettes. Other information that needs to be displayed on the packaging includes references to packaging requirements for electronic products, such as CE markings, recycling symbols, manufacturer information, production dates, etc. The e-cigarette device should also adhere to the packaging requirements for electronic products. The e-liquid should follow the requirements for chemicals, such as GHS and CLP, including symbols like skull and crossbones, exclamation marks, etc.


A reporter from 2FIRSTS visited several electronic cigarette retailers in London and found that the packaging labels of the products being sold were complete and consistent, as shown below:


The pictures show that all brands have followed the regulations of TRPR and TPD in packaging their products. Warning labels are visibly displayed on the front, back, sides or bottom of the packaging. Additionally, the products carry detailed information and warning messages covering over 30% of the overall packaging area.


During our investigation, it was revealed that most stores are currently selling products with compliant packaging. The electronic cigarette regulations in the UK have extensive coverage, mainly focused on product packaging, leading to a comprehensive legalization trend in the market.


2FIRSTS will continue to bring you relevant coverage.


1. This article is intended solely for internal industry discussion and exchange, and does not make any brand or product endorsements or recommendations. 2. Smoking is harmful to health. This article should not be read by minors.


This article is an original work created by Shenzhen 2FIRSTS Technology Co., Ltd. The copyright and permission to use it are owned by the company. No individual or organization is allowed to copy, reproduce, or use in any other manner without authorization, as it would infringe upon the company's copyright. The company reserves the right to pursue legal action against any violator.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

 FDA Begins Review of 22nd Century’s VLN MRTP Renewal Applications
FDA Begins Review of 22nd Century’s VLN MRTP Renewal Applications
The U.S. Food and Drug Administration (FDA) has initiated scientific review of renewal applications for 22nd Century Group’s VLN reduced-nicotine cigarettes under the Modified Risk Tobacco Product (MRTP) pathway, with current authorizations set to expire in December 2026.
News
May.13
FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low
FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low
The U.S. Food and Drug Administration (FDA) released its 2025 National Youth Tobacco Survey analysis, saying about 2.01 million U.S. middle and high school students currently used any tobacco product; among current youth e-cigarette users, unauthorized disposable brands including Geek Bar, Elf Bar, Lost Mary and Raz had high reported shares, potentially making them a focus for future enforcement.
Jun.24
Nicotine Pouches Lead U.S. Tobacco Growth as Vape Sales Decline
Nicotine Pouches Lead U.S. Tobacco Growth as Vape Sales Decline
New convenience store industry data show nicotine pouches have become the primary growth driver in the tobacco category, with oral nicotine sales rising nearly 30% over the past year while vape sales declined.
Business
Jun.05
Thailand’s DDC Reaffirms Nicotine Pouches Are Regulated Under the Tobacco Products Control Act
Thailand’s DDC Reaffirms Nicotine Pouches Are Regulated Under the Tobacco Products Control Act
Thailand’s Department of Disease Control has warned the public not to believe claims that nicotine pouches are harmless, saying the products contain high levels of nicotine that can enter the bloodstream through the mouth lining and affect the nervous system and brain.
Apr.30 by 2FIRSTS.ai
China Tobacco Hubei Industrial Patent Discloses Nicotine Tooth Patch for Fixed Oral Delivery
China Tobacco Hubei Industrial Patent Discloses Nicotine Tooth Patch for Fixed Oral Delivery
According to Chinese patent records, a “nicotine tooth patch” application filed by China Tobacco Hubei Industrial Corporation (CTHB) and Hubei Xinye Tobacco Sheet Development Co., Ltd. was published on May 19, 2026. The filing proposes a nicotine gel patch that adheres to the tooth surface, especially the lingual side, to reduce displacement, foreign-body sensation, and accidental swallowing risks associated with existing oral nicotine products.
Jun.10
Belgium Approves Vape Flavor Ban, Allowing Only Tobacco-Flavored and Unflavored Products From September 2028
Belgium Approves Vape Flavor Ban, Allowing Only Tobacco-Flavored and Unflavored Products From September 2028
Belgium’s federal government on Thursday approved a ban on flavored vapes, allowing only tobacco-flavored and unflavored e-cigarettes on the market from September 2028. Health Minister Frank Vandenbroucke said the measure is aimed at protecting the health of children and young people and preventing a new generation from becoming dependent on tobacco.
May.06 by 2FIRSTS.ai