New Zealand Official Says Vaping Rules Outperform Australia’s, Backs “Licensing Plus Regulation” Approach to Tobacco Control

Jun.10.2025
New Zealand’s Customs Minister and Associate Health Minister Casey Costello stated that the country’s sharp decline in smoking rates is largely due to its “licensing plus regulation” approach to vaping, rather than outright bans. She noted that this model has proven more effective than Australia’s blanket prohibition policy.

Key Points:

 

1.New Zealand's e-cigarette regulations have significantly decreased the daily smoking population, with smoking rates dropping from over 14% in 2019 to just 6.9% in 2023.

 

2.The contrast in smoking control policies between New Zealand and Australia is stark. New Zealand allows the legal sale of e-cigarettes containing nicotine, but imposes strict limitations on retailers.

 

3.As part of a new policy, it is now prohibited to lure young people into e-cigarette stores. Beginning on June 17th, e-cigarette stores will not be allowed to use decorations that attract young people.

 


 

According to a report from The Telegraph on June 10th, New Zealand's Customs Minister and Associate Minister of Health, Casey Costello, attributed the significant reduction in daily smokers in the country to the regulatory measures on e-cigarette products. Unlike Australia, New Zealand allows the legal sale of nicotine-containing e-cigarettes, but imposes strict restrictions on retailers.

 

Costello stated in an interview that their government is implementing a strategy of "permission rather than coercion." She noted that health officials regularly test e-cigarette products, prohibit the sale of disposable e-cigarettes, and restrict the variety of flavors available.

 

She emphasized, "If you do not smoke, do not use e-cigarettes; if you smoke, e-cigarettes may be helpful." Although e-cigarettes are not harmless, their harm is relatively minimal.

 

She also mentioned that regulated e-cigarette products are exempt from the heavy taxes imposed by the government on traditional cigarettes, a policy designed to intentionally encourage people to quit smoking. She pointed out that increasing tobacco taxes has been ineffective for long-time smokers, as some people would rather give up food or electricity to buy cigarettes. No matter how high the price goes, it only leads to more people living in poverty.

 

In response to the ongoing debate over police involvement in tobacco control, Costello stated, "This is a health issue." She confirmed that New Zealand has taken measures to prohibit retailers from attracting minors into stores. Starting from June 17th, e-cigarette stores will not be allowed to use decor that appeals to young people.

 

In addition, Costello criticized Australia for its failure in addressing the issue of illegal tobacco during an interview on a podcast program in New Zealand. He pointed out New Zealand's successful experiences and called for his own country to take pride in its achievements.

 

The smoking rates in New Zealand have significantly dropped from over 14% in 2019 to just 6.9% in 2023, while the proportion of daily smokers in Australia has decreased from 11% to 8.3%.

 

In response, Australian Federal Health Minister Mark Butler stated that Australia's legislation regarding smoking and e-cigarettes is "world-leading," emphasizing the importance of protecting young people from becoming addicted to e-cigarettes. He noted that illegal tobacco sales are undermining public health and fueling organized crime syndicates.

 

According to data from the Australian Institute of Health and Welfare, approximately 700,000 people in the country are using e-cigarettes. Although the government is aware that 40,000 people are purchasing them through pharmacies, the majority of users are still obtaining products through illegal channels.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

One Year After UK Disposable Vape Ban: Youth Use Falls to 13%, Adult Use to 8%
One Year After UK Disposable Vape Ban: Youth Use Falls to 13%, Adult Use to 8%
among both youth and adults. However, industry groups and regulators warn that the illicit vape market remains a growing concern.
Jun.09
China Tobacco Hubei Industrial Patent Discloses Nicotine Tooth Patch for Fixed Oral Delivery
China Tobacco Hubei Industrial Patent Discloses Nicotine Tooth Patch for Fixed Oral Delivery
According to Chinese patent records, a “nicotine tooth patch” application filed by China Tobacco Hubei Industrial Corporation (CTHB) and Hubei Xinye Tobacco Sheet Development Co., Ltd. was published on May 19, 2026. The filing proposes a nicotine gel patch that adheres to the tooth surface, especially the lingual side, to reduce displacement, foreign-body sensation, and accidental swallowing risks associated with existing oral nicotine products.
Jun.10
Reuters: Big Tobacco Emerges as Winner After FDA Regulatory Shift
Reuters: Big Tobacco Emerges as Winner After FDA Regulatory Shift
According to Reuters, major tobacco companies may emerge as key beneficiaries after the U.S. FDA loosened regulations on vaping and nicotine pouch products, a shift that has sparked debate over public health risks.
Industry Insight
May.26
Indonesia to Step Up Vape Surveillance as Concerns Rise Over Drug-Laced E-Cigarettes
Indonesia to Step Up Vape Surveillance as Concerns Rise Over Drug-Laced E-Cigarettes
Indonesia will strengthen surveillance of vapes amid growing concerns over drug-laced e-cigarettes. The National Food and Drug Monitoring Agency, or BPOM, will soon take charge of monitoring nationwide vape distribution and said it will work with the National Narcotics Agency, or BNN. BNN recently floated a plan to completely ban e-cigarettes, saying a total ban was the only way to prevent liquid narcotics.
May.11 by 2FIRSTS.ai
Trump Reportedly Signs Off on Plan to Fire FDA Commissioner Marty Makary
Trump Reportedly Signs Off on Plan to Fire FDA Commissioner Marty Makary
According to The Wall Street Journal, people familiar with the matter said President Trump has signed off on a plan to fire FDA Commissioner Marty Makary, though the plan is not yet final and could change. The report said Makary’s tenure has included clashes over vaping, abortion and drug policy, and that some senior administration officials view him as struggling to manage the agency.
May.09 by 2FIRSTS.ai
FDA Defines Enforcement Focus for Unauthorized E-Cigarettes and Nicotine Pouches
FDA Defines Enforcement Focus for Unauthorized E-Cigarettes and Nicotine Pouches
The U.S. Food and Drug Administration issued guidance on May 8, 2026, titled “Enforcement Priorities for Certain New Tobacco Products Marketed Without Premarket Authorization.” The document describes FDA enforcement policies for certain electronic nicotine delivery system products and nicotine pouch products marketed without premarket authorization.
May.09 by 2FIRSTS.ai