New Zealand Official Says Vaping Rules Outperform Australia’s, Backs “Licensing Plus Regulation” Approach to Tobacco Control

Jun.10.2025
New Zealand’s Customs Minister and Associate Health Minister Casey Costello stated that the country’s sharp decline in smoking rates is largely due to its “licensing plus regulation” approach to vaping, rather than outright bans. She noted that this model has proven more effective than Australia’s blanket prohibition policy.

Key Points:

 

1.New Zealand's e-cigarette regulations have significantly decreased the daily smoking population, with smoking rates dropping from over 14% in 2019 to just 6.9% in 2023.

 

2.The contrast in smoking control policies between New Zealand and Australia is stark. New Zealand allows the legal sale of e-cigarettes containing nicotine, but imposes strict limitations on retailers.

 

3.As part of a new policy, it is now prohibited to lure young people into e-cigarette stores. Beginning on June 17th, e-cigarette stores will not be allowed to use decorations that attract young people.

 


 

According to a report from The Telegraph on June 10th, New Zealand's Customs Minister and Associate Minister of Health, Casey Costello, attributed the significant reduction in daily smokers in the country to the regulatory measures on e-cigarette products. Unlike Australia, New Zealand allows the legal sale of nicotine-containing e-cigarettes, but imposes strict restrictions on retailers.

 

Costello stated in an interview that their government is implementing a strategy of "permission rather than coercion." She noted that health officials regularly test e-cigarette products, prohibit the sale of disposable e-cigarettes, and restrict the variety of flavors available.

 

She emphasized, "If you do not smoke, do not use e-cigarettes; if you smoke, e-cigarettes may be helpful." Although e-cigarettes are not harmless, their harm is relatively minimal.

 

She also mentioned that regulated e-cigarette products are exempt from the heavy taxes imposed by the government on traditional cigarettes, a policy designed to intentionally encourage people to quit smoking. She pointed out that increasing tobacco taxes has been ineffective for long-time smokers, as some people would rather give up food or electricity to buy cigarettes. No matter how high the price goes, it only leads to more people living in poverty.

 

In response to the ongoing debate over police involvement in tobacco control, Costello stated, "This is a health issue." She confirmed that New Zealand has taken measures to prohibit retailers from attracting minors into stores. Starting from June 17th, e-cigarette stores will not be allowed to use decor that appeals to young people.

 

In addition, Costello criticized Australia for its failure in addressing the issue of illegal tobacco during an interview on a podcast program in New Zealand. He pointed out New Zealand's successful experiences and called for his own country to take pride in its achievements.

 

The smoking rates in New Zealand have significantly dropped from over 14% in 2019 to just 6.9% in 2023, while the proportion of daily smokers in Australia has decreased from 11% to 8.3%.

 

In response, Australian Federal Health Minister Mark Butler stated that Australia's legislation regarding smoking and e-cigarettes is "world-leading," emphasizing the importance of protecting young people from becoming addicted to e-cigarettes. He noted that illegal tobacco sales are undermining public health and fueling organized crime syndicates.

 

According to data from the Australian Institute of Health and Welfare, approximately 700,000 people in the country are using e-cigarettes. Although the government is aware that 40,000 people are purchasing them through pharmacies, the majority of users are still obtaining products through illegal channels.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Five Inner West Sydney shops shut for 90 days after 780,000 illicit cigarettes and 2,200 illegal vapes seized
Five Inner West Sydney shops shut for 90 days after 780,000 illicit cigarettes and 2,200 illegal vapes seized
NSW Health has shut down five Inner West Sydney stores for 90 days after a major seizure of illicit cigarettes and illegal vapes, with two additional premises in Northern NSW also served closure notices. The action forms part of a broader crackdown that has seen 66 stores closed since new laws took effect in late 2025, with NSW Health warning further enforcement — including prosecution — may follow.
Feb.09 by 2FIRSTS.ai
Vape sellers sue to block Texas law banning e-liquids from China and other “foreign adversaries”
Vape sellers sue to block Texas law banning e-liquids from China and other “foreign adversaries”
A group of vape distributors and retailers has sued to block enforcement of a Texas law that criminalizes selling or marketing vape products containing e-liquids made wholly or partly in China or in countries designated as “foreign adversaries” by the U.S. Commerce Secretary. The plaintiffs argue the law violates the U.S. Constitution because only Congress may regulate foreign commerce.
Feb.03 by 2FIRSTS.ai
Texas college data show rapid shifts in top vaping brands, with Geek Bar/Vape surging by 2025
Texas college data show rapid shifts in top vaping brands, with Geek Bar/Vape surging by 2025
A short communication in Drug and Alcohol Dependence examined changes in the most commonly used nicotine vaping brands among Texas college students from 2023 to 2025. The study analyzed 6,049 students aged 18–25 who reported past-30-day nicotine vaping across three repeated cross-sectional spring surveys. The report found that use of Esco Bar, Elf Bar, JUUL, and Puff Bar declined from 2023 to 2025, while Geek Bar/Vape increased.
Feb.27 by 2FIRSTS.ai
Scandinavian Tobacco Group releases 2025 results: tariffs and weaker demand weigh on performance, revenue about $1.4 billion
Scandinavian Tobacco Group releases 2025 results: tariffs and weaker demand weigh on performance, revenue about $1.4 billion
Scandinavian Tobacco Group (STG) reported its 2025 results: revenue was 9.036 billion Danish kroner (about $1.407 billion); EBITDA before special items was 1.791 billion Danish kroner (about $278 million); and free cash flow before acquisitions was 595 million Danish kroner (about $92.7 million). Multiple metrics declined year over year, and the company did not meet its Q3-updated guidance for revenue and free cash flow.
Mar.05 by 2FIRSTS.ai
BAT CEO Says 2026 Return to Growth Hinges on U.S. Enforcement, Highlights Oral Leadership
BAT CEO Says 2026 Return to Growth Hinges on U.S. Enforcement, Highlights Oral Leadership
British American Tobacco said 2026 will mark a return to its mid-term growth algorithm, but CEO Tadeu Marroco stressed that deliverywill depend heavily on enforcement against illicit vapour products in the United States. Speaking at the FY2025 results call, he positioned Modern Oral as the company’s primary structural growth engine, reframed accelerating cigarette declines through “poly-usage,” and reinforced capital discipline with an expanded share buyback plan.
Feb.12
Product | VOZOL launches new GEAR-series device in the UK and UAE, featuring a 2.1-inch colour screen and sound interaction
Product | VOZOL launches new GEAR-series device in the UK and UAE, featuring a 2.1-inch colour screen and sound interaction
Vape brand VOZOL has recently listed a disposable shisha-style product, the GEAR HOOKAH 40000, on its official website. Public information shows the device comes with a 26ml e-liquid capacity, offers 3mg/ml and 5mg/ml nicotine strengths, and is marketed at 25,000–40,000 puffs. It is currently available via selected online retail channels in the UK and the UAE.
Feb.04 by 2FIRSTS.ai