New Zealand Official Says Vaping Rules Outperform Australia’s, Backs “Licensing Plus Regulation” Approach to Tobacco Control

Jun.10.2025
New Zealand’s Customs Minister and Associate Health Minister Casey Costello stated that the country’s sharp decline in smoking rates is largely due to its “licensing plus regulation” approach to vaping, rather than outright bans. She noted that this model has proven more effective than Australia’s blanket prohibition policy.

Key Points:

 

1.New Zealand's e-cigarette regulations have significantly decreased the daily smoking population, with smoking rates dropping from over 14% in 2019 to just 6.9% in 2023.

 

2.The contrast in smoking control policies between New Zealand and Australia is stark. New Zealand allows the legal sale of e-cigarettes containing nicotine, but imposes strict limitations on retailers.

 

3.As part of a new policy, it is now prohibited to lure young people into e-cigarette stores. Beginning on June 17th, e-cigarette stores will not be allowed to use decorations that attract young people.

 


 

According to a report from The Telegraph on June 10th, New Zealand's Customs Minister and Associate Minister of Health, Casey Costello, attributed the significant reduction in daily smokers in the country to the regulatory measures on e-cigarette products. Unlike Australia, New Zealand allows the legal sale of nicotine-containing e-cigarettes, but imposes strict restrictions on retailers.

 

Costello stated in an interview that their government is implementing a strategy of "permission rather than coercion." She noted that health officials regularly test e-cigarette products, prohibit the sale of disposable e-cigarettes, and restrict the variety of flavors available.

 

She emphasized, "If you do not smoke, do not use e-cigarettes; if you smoke, e-cigarettes may be helpful." Although e-cigarettes are not harmless, their harm is relatively minimal.

 

She also mentioned that regulated e-cigarette products are exempt from the heavy taxes imposed by the government on traditional cigarettes, a policy designed to intentionally encourage people to quit smoking. She pointed out that increasing tobacco taxes has been ineffective for long-time smokers, as some people would rather give up food or electricity to buy cigarettes. No matter how high the price goes, it only leads to more people living in poverty.

 

In response to the ongoing debate over police involvement in tobacco control, Costello stated, "This is a health issue." She confirmed that New Zealand has taken measures to prohibit retailers from attracting minors into stores. Starting from June 17th, e-cigarette stores will not be allowed to use decor that appeals to young people.

 

In addition, Costello criticized Australia for its failure in addressing the issue of illegal tobacco during an interview on a podcast program in New Zealand. He pointed out New Zealand's successful experiences and called for his own country to take pride in its achievements.

 

The smoking rates in New Zealand have significantly dropped from over 14% in 2019 to just 6.9% in 2023, while the proportion of daily smokers in Australia has decreased from 11% to 8.3%.

 

In response, Australian Federal Health Minister Mark Butler stated that Australia's legislation regarding smoking and e-cigarettes is "world-leading," emphasizing the importance of protecting young people from becoming addicted to e-cigarettes. He noted that illegal tobacco sales are undermining public health and fueling organized crime syndicates.

 

According to data from the Australian Institute of Health and Welfare, approximately 700,000 people in the country are using e-cigarettes. Although the government is aware that 40,000 people are purchasing them through pharmacies, the majority of users are still obtaining products through illegal channels.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

KT&G Moves Ahead With Oral Nicotine Product Development and Pilot Line Preparation
KT&G Moves Ahead With Oral Nicotine Product Development and Pilot Line Preparation
According to a Korean media report, KT&G is developing a smokeless nicotine product that delivers nicotine through oral absorption and is preparing a pilot production line for research and development.
Apr.08 by 2FIRSTS.ai
Tennessee House Advances Bill to Direct Vape Tax Revenue to Youth Nicotine Prevention
Tennessee House Advances Bill to Direct Vape Tax Revenue to Youth Nicotine Prevention
The Tennessee House of Representatives advanced legislation this week aimed at curbing underage use of vapor products. House Bill 2360 would allocate 30% of tax revenue from vapor products to counties to support youth nicotine prevention programs across the state.
Mar.23 by 2FIRSTS.ai
Philippine Anti-Smoking Groups Urge DTI Action Over Alleged Vape Law Violations by ZYN and IQOS
Philippine Anti-Smoking Groups Urge DTI Action Over Alleged Vape Law Violations by ZYN and IQOS
Several anti-smoking and health advocacy groups in the Philippines urged the Department of Trade and Industry to take action against tobacco companies accused of violating the Vape Regulation Act of 2022. The groups said three consecutive complaints had been filed involving nicotine pouch brand ZYN and heated tobacco product company IQOS Philippines.
Apr.27 by 2FIRSTS.ai
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
2Firsts explored whether hookah can evolve into a more mature and governable category by interviewing Dubai-based hookah company AIR. AIR argues that strong margins, OOKA’s closed-system model and the prospect of differentiated regulation could support that shift. The larger question is whether this is simply AIR’s capital-markets narrative, or an early sign that competition, regulation and category boundaries in hookah are beginning to change.
Apr.02
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary resigned on May 12 after opposing the Trump administration’s push to authorize fruit-flavored vaping products, according to reporting by The New York Times. Makary reportedly objected over concerns that flavored vapes could attract young people and refused to support broader approvals.
News
May.13
Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban
Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban
France’s ban on oral nicotine pouches has triggered an immediate response in Sweden. Swedish Minister for Foreign Trade Benjamin Dousa said Sweden had mobilized strongly against the ban and argued that it constitutes a clear obstacle to the free movement of goods within the EU single market. Swedish officials say the measure affects a strategically important domestic industry and conflicts with Sweden’s harm-reduction approach to public health.
Apr.14 by 2FIRSTS.ai