Nicotine Pouch Startup Sesh Raises $40 Million, Backed by 8VC and Celebrity Investors

Sep.05
Nicotine Pouch Startup Sesh Raises $40 Million, Backed by 8VC and Celebrity Investors
U.S. nicotine pouch startup Sesh has secured $40 million in funding, led by 8VC, with contributions from Post Malone, Diplo, and Andrew Schulz. The company, co-developed by Zyn inventor Thomas Ericsson, has submitted a marketing application to the FDA and is permitted to operate in the U.S. market. Sesh, now headquartered in Austin, has about 30 employees and its products are available in over 5,000 stores across the U.S. and Canada.

Key Points:

 

·Financing: Sesh secured $40 million in funding, led by 8VC and with participation from several prominent investors.
·Product Development: Sesh's products were co-developed by Thomas Ericsson, the inventor of Zyn.
·Regulatory Updates: Sesh has submitted its marketing application to the FDA and has been approved for operation in the US market.
·Market Coverage: Sesh's products are available in over 5,000 retail stores in the US and Canada.
·Company Development: Sesh has relocated its headquarters to Austin and employs approximately 30 full-time employees.

 


 

2Firsts, September 4, 2025,-Yahoo Finance, citing Fortune, reported that U.S.-based nicotine pouch startup Sesh has raised $40 million in funding. The round was led by venture capital firm 8VC, with participation from musicians Post Malone and Diplo, as well as comedian Andrew Schulz.

 

According to its official website, 8VC is a venture capital firm based in Austin, Texas, focusing on transformational technologies in sectors such as infrastructure IT, biotech, healthcare, defense, and logistics.

 

Nicotine Pouch Startup Sesh Raises $40 Million, Backed by 8VC and Celebrity Investors
Image source: 8VC official website

 

According to the report, Sesh’s product was developed with involvement from Thomas Ericsson, the inventor of Zyn. The company has submitted a marketing application to the U.S. Food and Drug Administration (FDA) and is currently allowed to operate in the U.S. market.

 

In early 2025, the FDA approved several Zyn products for marketing, including flavored variants, signaling a regulatory pathway for other nicotine pouch companies with pending applications.

 

Sesh has relocated its headquarters to Austin. The company currently employs around 30 full-time staff and its products are available in over 5,000 retail stores across the U.S. and Canada.

 

Four Shops in Salford, UK Seized for Storing Illegal Tobacco Products Worth Over $15,000
Four Shops in Salford, UK Seized for Storing Illegal Tobacco Products Worth Over $15,000
Four shops in Salford, UK, were found with illegal cigarettes and e-cigarettes worth over £11,500 (around $15,267). The operation, known as CeCe, targets illegal sales, and the local government is urging the public to report such activities.
Aug.05 by 2FIRSTS.ai
Product | ELFBAR PLUS 50 with 50,000 Puffs Launches in the UK
Product | ELFBAR PLUS 50 with 50,000 Puffs Launches in the UK
New e-cigarette product "ELFBAR PLUS 50 DEVICE" officially enters UK market after receiving MHRA approval, sold on major distributors' websites.
Aug.07 by 2FIRSTS.ai
Observation | Clear Tank E-Cigs Surge: Dedicated Coils Emerge as Supply Chain Best-Sellers
Observation | Clear Tank E-Cigs Surge: Dedicated Coils Emerge as Supply Chain Best-Sellers
At the e-cigarette supply chain expo held in Shenzhen on August 26, 2Firsts learned that dedicated coils for clear tank e-cigarettes have emerged as the top-selling products among suppliers.
Aug.26 by 2FIRSTS.ai
Cannara Biotech Secures Preliminary Approval in Quebec for Five Vapes, Eyes November 2025 Launch
Cannara Biotech Secures Preliminary Approval in Quebec for Five Vapes, Eyes November 2025 Launch
Cannara Biotech Inc. says five of its cannabis vapes have received preliminary approval from Quebec’s SQDC and are set to launch in November 2025 in stores and online. The products make up 20% of SQDC’s year-end vape offerings and feature premium, additive-free formulas. Cannara’s live resin vapes were Canada’s top-selling premium brand over the past year.
Jul.25 by 2FIRSTS.ai
Police in Alanya District, Antalya Province, Turkey Seize Illegal E-cigarettes and Smuggled Cigarettes; Judicial Investigation Launched
Police in Alanya District, Antalya Province, Turkey Seize Illegal E-cigarettes and Smuggled Cigarettes; Judicial Investigation Launched
The Anti-Smuggling Department of the Antalya Provincial Gendarmerie Command, together with the Alanya District Gendarmerie Command, carried out a joint operation under the instruction of the Alanya Chief Public Prosecutor’s Office. During a raid at a market in the Alanya district, authorities seized 18 e-cigarettes, 250 packs of smuggled cigarettes, and 40 e-cigarette heaters. All confiscated items have been seized, and the case has now entered the judicial investigation stage.
Aug.19 by 2FIRSTS.ai
Ministry of Finance of Malaysia: Total tobacco tax revenue reaches $3.3 billion since 2021, with e-cigarettes accounting for only 2%
Ministry of Finance of Malaysia: Total tobacco tax revenue reaches $3.3 billion since 2021, with e-cigarettes accounting for only 2%
Malaysia's tobacco tax revenue surges, contributing over RM15.3 billion (approximately $3.3 billion) from 2021 to 2025, with e-cigarette tax revenue hitting a record high, reflecting clear consumption trends.
Aug.26 by 2FIRSTS.ai