Nova Scotia, Canada: 16% of Residents Vape; Local E-Liquids and Disposable Products in High Demand

2Firsts, September 23, 2025 — According to Southshorenow, in 2024 Nova Scotia’s vaping market underwent significant changes. Stricter regulation combined with shifting consumer preferences is reshaping how licensed vape shops operate. The latest figures indicate a 25% rise in disposable sales across the province; meanwhile, restrictions on flavored e-liquids are pushing retailers to diversify their product offerings. Local health authorities also report that about 16% of Nova Scotians use vaping products, reflecting a clear shift toward tobacco alternatives.

The province’s unique regulatory framework—including a ban on all flavored vaping products other than tobacco flavor and a 20 mg/mL cap on nicotine concentration—has created market dynamics distinct from other Canadian provinces. As municipalities gradually adapt, both consumers and businesses in Nova Scotia are navigating a complex environment where compliance requirements, product innovation, and changing social attitudes toward vaping intersect.

Reshaping the Local Market Order

Following extensive regulatory consultations, Nova Scotia introduced stricter rules for vaping products. Core elements include:

• Flavor restrictions: All flavored e-cigarettes and related products are prohibited except tobacco flavor.
• Nicotine cap: Maximum nicotine concentration is 20 mg/mL.
• Record-keeping & display: Retailers must maintain detailed sales records, display prominent health warnings in-store, and may not display products where they are visible from outside.
• Marketing & licensing: Promotional materials are restricted, and sales require special licensing.
• Online & offline compliance: Stricter age verification is required for online sales; brick-and-mortar shops must maintain minimum distances from schools and youth-focused facilities.

These measures aim to curb the rise in youth vaping while preserving access for adult smokers seeking alternatives. All businesses must fully comply no later than July 2024.

Impact on Local Stores: Stable Foot Traffic, Tighter Margins

Amid tougher regulations, local vape shops are demonstrating notable resilience and adaptability:

• Systems & training upgrades: Many owners are investing in inventory/point-of-sale upgrades and strengthening staff training to meet stricter age-verification and product restrictions.
• Product-line adjustments: Small retailers are focusing on approved flavors and compliant nicotine strengths; numerous shops now offer customer education and smoking-cessation support to promote responsible use while retaining customers.
• Performance: Although margins have tightened, most stores report steady foot traffic; some are diversifying with compliant accessories and alternative products.
• Industry collaboration: Shop owners are sharing compliance strategies and best practices through industry associations, reflecting a commitment to serving customers while operating responsibly.

Shifting Consumer Preferences: Finer Segmentation, Canadian-Made E-Liquids on the Rise

Popular Products & Flavors

• Flavor trends: Fruit flavors still dominate, with mango, strawberry, and blue raspberry leading.
• Device preferences: Surveys of multiple South Shore shops indicate growing demand for devices with adjustable airflow and pod (cartridge) configurations among adults transitioning from traditional cigarettes.
• Disposable surge: Disposables have taken off in Halifax and Sydney due to convenience; however, long-term users who value cost-effectiveness and environmental factors continue to prefer refillable pod systems.
• High share for nicotine salts: Nicotine salt formulations (typically 20 mg and 50 mg) represent a substantial share of sales; interest in lower-nicotine options and tobacco flavors is rising among older customers.
• Domestic brands favored: Canadian-made e-liquids are gaining popularity. Consumers increasingly prefer domestic brands manufactured under strict federal safety standards, signaling growing trust in high-quality production.

Demographics & Buying Patterns

• Core customer base: Primarily 25–45-year-old adults, with a rising proportion of former cigarette smokers.
• Usage levels: About 60% are regular users, and 30% are newcomers seeking to quit smoking.
• Purchase choices: Disposables and pod systems are most popular, especially in Halifax and Sydney; fruit and menthol flavors continue to lead sales despite ongoing policy discussions.
• Feature priorities: Consumers increasingly value longer battery life, larger capacity, and bigger e-liquid reservoirs.
• Urban-rural split: Rural communities tend to favor more affordable options, while urban customers often choose premium devices and e-liquids.
• Growing sophistication: Customers are more knowledgeable, frequently asking about specific nicotine strengths and the origin of their e-liquids.
• Cessation needs: Many shops observe rising interest in smoking-cessation products, with customers often seeking transition guidance.

Business Response: From “Selling Products” to “Providing Services,” Online–Offline Integration

• Category expansion: Many stores have broadened into CBD products, traditional tobacco alternatives, and specialized accessories.
• Loyalty & education: Shops are launching loyalty/points programs and educational talks to build stickier customer relationships.
• Digital transformation: Stronger online presence with click-and-collect and local delivery expands reach across the South Shore while maintaining compliance.
• Personalized service: Staff receive additional training on product knowledge and safety guidelines to improve in-store consultations.
• Differentiated experiences: Some shops offer supervised sampling areas where customers can try flavors on-site; others partner with smoking-cessation programs, positioning themselves as wellness-oriented retailers. Overall, the sector is evolving from pure retail to comprehensive community service providers.

Community Engagement

• Ongoing education: Many shops host weekly information sessions covering product safety, device maintenance, and current regulations.
• Mentorship programs: Multiple South Shore retailers run mentor programs pairing experienced staff with new vapers, including hands-on maintenance, nicotine-strength selection, and provincial law briefings.
• Workshops with community groups: Retailers collaborate on educational workshops to address common concerns and misconceptions, focusing on harm reduction, responsible retailing, and keeping products away from minors—fostering a more informed and safety-conscious local ecosystem.