JTI UK Expands Nordic Spirit Line, Launches 17mg Nicotine Pouch

Oct.31

JTI UK has launched Nordic Spirit’s highest-strength variant—Frosty Mint Max, delivering 17mg of nicotine per pouch—and introduced a refreshed, darker packaging design for the brand.

Quick Take

The new product is labelled “Max” strength, delivering 17mg of nicotine per pouch; RRP £6.50 per can.
Now available via JTI360 and select supermarkets.
From 3 November, it will roll out to independent retailers and symbol-group stores.
A darker, bolder packaging refresh underscores the product’s “power” positioning.

2Firsts, October 31, 2025 — According to Convenience Store, Japan Tobacco International UK (JTI UK) has introduced Frosty Mint Max, the highest-nicotine variant in the Nordic Spirit range. Targeting demand for higher-strength nicotine pouches, the product sits in the “Max strength” segment with 17mg of nicotine per pouch.

JTI says the new variant carries a recommended retail price of £6.50 per can. It is already available through the JTI360 platform and grocery channels (grocers), and will roll out from next week (3 November) to independent retailers and symbol-group stores.

The launch also unveils a refreshed brand look for Nordic Spirit, using darker tones and stronger design cues to signal intensity and improve on-shelf standout.

James Richards, JTI UK’s brand lead, said Frosty Mint Max, as the highest-nicotine product in the range to date, will help retailers capture growth in the high-strength segment and further lift nicotine pouch category sales.

Cover image: Convenience Store

References:

[1] Max strength pouch added to JTl's new look NordicSpirit range

Also Read:

[1] World Tobacco Development Report 2024 (Part III)

[2] $1.5 Million in Smuggled Tobacco Seized by Philippine Customs

[3] BAT, PMI, JTI to Pay Tens of Billions in Settlement

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