Quick Take
- The new product is labelled “Max” strength, delivering 17mg of nicotine per pouch; RRP £6.50 per can.
- Now available via JTI360 and select supermarkets.
- From 3 November, it will roll out to independent retailers and symbol-group stores.
- A darker, bolder packaging refresh underscores the product’s “power” positioning.
2Firsts, October 31, 2025 — According to Convenience Store, Japan Tobacco International UK (JTI UK) has introduced Frosty Mint Max, the highest-nicotine variant in the Nordic Spirit range. Targeting demand for higher-strength nicotine pouches, the product sits in the “Max strength” segment with 17mg of nicotine per pouch.
JTI says the new variant carries a recommended retail price of £6.50 per can. It is already available through the JTI360 platform and grocery channels (grocers), and will roll out from next week (3 November) to independent retailers and symbol-group stores.
The launch also unveils a refreshed brand look for Nordic Spirit, using darker tones and stronger design cues to signal intensity and improve on-shelf standout.
James Richards, JTI UK’s brand lead, said Frosty Mint Max, as the highest-nicotine product in the range to date, will help retailers capture growth in the high-strength segment and further lift nicotine pouch category sales.
Cover image: Convenience Store
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
