Olé: Preparing for Spain's Changing Regulations
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The Vapexpo, officially opened at the Crystal Exhibition Center in Madrid, Spain, at 10:00 AM on June 3 (4:00 PM Beijing time).
During the exhibition, 2FIRSTS interviewed Juan, the Spain manager of Olé, a popular disposable electronic cigarette brand in the Spanish market. Juan revealed that Olé is an American electronic cigarette brand that entered the Spanish market just last year and quickly rose to become one of the most popular electronic cigarette products in the country.
According to Juan, the most popular product of Olé is Olé Pocket. He noted that although the e-cigarette market in Spain is not large, zero-nicotine products are very popular in this market. 2FIRSTS has learned that brands such as Lost Mary, ELFBAR, and WAKA in the Spanish market also offer zero-nicotine products.
Juan also stated that the regulations in Spain will become increasingly strict, within the next two years e-cigarettes are likely to be included in the tobacco regulatory system. In preparation, Olé is focused on expanding its product distribution to tobacco stores, but it is not leaving out other channels such as grocers, and convenience stores.
2FIRSTS' research in Madrid has found that the number of vape stores that exclusively sell e-cigarettes is declining, there is overwhelmingly higher numbers of tobacco shops than vape stores.
Background:
On May 15, 2FIRSTS and VAPEXPO SPAIN announced a media partnership aimed at promoting global development and communication within the e-cigarette industry.
Vapexpo Spain is the largest and most important vaporization industry exposition in Spain. It attracts vape manufacturers, suppliers, retailers, and industry experts from around the world. 2FIRSTS is a global vaporization technology media and think tank that focuses on market trends and development issues in the vaporization industry around the world. Their goal is to facilitate the global exchange of information related to the electronic cigarette industry and use their media influence to promote the development of the global vaporization industry.
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