OS Vape: Leading Brand in Germany's Disposable Market

During the electronic vaping exhibition in Germany from September 14th to 16th, OS Vape disposable products made their debut. OS Vape is the latest addition to OS's line of disposable products and the first ceramic-core disposable product in the German market. Previously known as a hookah brand in the local market, OS has successfully entered a new field with OS Vape, becoming the highly anticipated new brand in the German disposable market, thanks to its superior product performance boasting more puffs and better taste.

It is worth mentioning that FEELM, the global leader in closed-system electronic vaporization, made a joint appearance with local customer OS Vape at this exhibition. It is understood that this is also FEELM's first time participating in a trade show in partnership with a customer. According to staff at the FEELM booth, the joint exhibition with the customer is an innovative form aimed at helping the customer enhance their brand's influence in the local market. The staff further stated that in the future, FEELM will continue to participate in major global exhibitions in partnership with customers, in a collective effort to "go global" with multiple regional clients.

Smoore's booth｜Source: Smoore

OS Vape, in collaboration with FEELM, has launched a highly differentiated disposable product for the European market. This product, powered by FEELM Max solution, not only meets the TPD compliance standards but also offers an improved vaping experience with more than 800 puffs, compared to the previous 600 puffs. The European e-vaping market consists of various product forms such as disposable, shisha, open-system, and stick-type e-cigarettes. Among these, disposable products hold the record for the highest growth rate. Recognizing this trend, OS, a leading brand in the shisha industry, has swiftly entered the market and selected FEELM Max as their unique disposable solution to conquer new territories.

OS Offers Unique Features in Disposable Trend

During the trade fair in Germany, attendees and consumers who were familiar with the OS Vapedisposable product expressed that it stood out significantly from other products showcased. As cotton core products prevail in Europe, the 2 ml liquid limit imposed by TPD regulations often leads to a wastage of aerosol due to the absorption by the cotton core. Despite several improvements, the maximum number of puffs achievable with a cotton core brand is currently only 600 puffs. However, OS Vape's FEELM Max solution, equipped with a ceramic atomizer, eliminates e-liquid waste and increases the number of puffs by over 30% for TPD-compliant disposable products with the same liquid capacity.

Smoore's booth｜Source: Smoore

According to the FEELM Max test report issued by the third-party research organization, Inter Scientific, the actual number of puffs achievable with the solution during inhalation can reach 880-920 puffs. Therefore, despite OS Vape's product stating a puff count of 750 puffs, in actual usage, it can easily exceed 800 puffs, and even reach over 900 puffs.

In addition to its numerical advantage, the outstanding taste experience has also become a firm reason for consumers to repeatedly choose OS Vape. The FEELM Max solution has made the taste of OS products more delicate and smooth, with a high consistency in smoke volume and taste. The ceramic core equipped with the FEELM Max reduces impurities and unwanted gases, resulting in a finer aerosol particle, creating an ultimate smooth taste. The transparent window design allows for a clear view of the remaining e-liquid throughout the entire vaping process.

Germany's leading shisha brand, OS, is once again making strides in the market by expanding into the disposable product category. Instead of following the crowded path of cotton wick products, OS has chosen a different route by opting for a differentiated solution with ceramic cores. This partnership with FEELM has set a new benchmark for disposable products in the European market, elevating the industry's quality and taste standards. With OS Vape, local consumers can now enjoy a superior disposable product experience.

Creating Leading Brand in Germany

After successfully establishing its disposable products, OS Vape has gained a significant presence in the German market, reaching various distribution channels. By continuously expanding its range of disposable products, OS is expected to further increase its market share in the European market.

Before partnering with FEELM, OS was the leading brand of hookah tobacco in Germany, with a wealth of sales channel resources accumulated locally. According to ResearchAndMarkets statistics, Germany, Spain, and France are the largest hookah consumables markets in Europe, with high coverage and penetration rates of hookah sales channels in the local markets. In order to adapt to the rising trend of disposable products in the European market, OS has chosen the differentiated track of ceramic cores and partnered with FEELM to launch their first disposable product.

Smoore's booth｜Source: Smoore

As disposable products gain popularity in Europe over the past two years, many hookah shops have also started to stock disposable products. Compared to traditional hookahs, disposable products offer better portability, enhanced taste, and a wider range of flavors. Additionally, the majority of hookah consumers in the past were concentrated in the age range of 21-50 (according to data from Allied Market Research), which aligns well with the primary consumer group of disposable products.

After ElfBar and LostMarry, among other brands, entered the German market, they also targeted the hookah channel that OS had previously focused on. Therefore, OSVape's disposable products, in order to quickly break through, must possess very specific product advantages compared to other disposable brands.

Smoore's booth｜Source: Smoore

With the help of FEELM Max's differentiated technology and OS's extensive channel resources, OSVape has expanded its distribution beyond German shisha shops and entered into various channels such as franchise supermarkets, convenience stores, and e-cigarette specialty stores. As a result, sales have rapidly increased.

Next, OS will collaborate with FEELM to create more disposable products, continuing its rapid expansion into European markets such as Spain, in order to gain more market share in the European disposable market. After becoming the top brand in the shisha industry, OS aims to establish the next leading brand in the German disposable sector.

According to reports, AROMA KING, a Polish disposable brand, has launched a new product called Cosmic Max in the European market, which also features the FEELM Max solution. With partnerships with top clients in various regions, the coverage of FEELM Max in the European disposable market is rapidly increasing.

Source: Smoore