On September 16th, at the Dortmund Tobacco Expo, Elaine, CEO of Peak Bar, told 2FIRSTS that as an e-cigarette manufacturing company transitioning into a brand, Peak Bar showcased their latest environmentally friendly and detachable disposable e-cigarettes, as well as their pod system catering to the demands of the German market. According to Elaine, environmentally friendly disposable products and cartridge-based products are the future direction of the e-cigarette market in Europe.
Peak Bar has introduced three new products at the Dortmund exhibition and the wider European market. The first product, Peakbar Eclip seserics, emphasizes portability and a stylish appearance, offering a choice of 15 flavors, all of which have been certified by the TPD. The second product is the environmentally friendly e-cigarette Revive, which boasts packaging and overall design that can be recycled and reused over 99% of the time, thanks to its modular design that facilitates recycling. Lastly, the third product, Pure E60, utilizes PLA biodegradable materials, with over 60% of its composition being environmentally friendly.
Peak Bar's new products ｜Source: 2FIRSTS
Peak Bar's new products ｜Source: 2FIRSTS
According to Elaine, as a transitional brand in the e-cigarette manufacturing industry, Peak Bar's main markets are in Poland and the Czech Republic, thereby extending to some smaller countries in Eastern Europe. This is because the markets in bigger European countries such as Germany and France are already dominated by leading e-cigarette companies. However, Elaine also stated that the company will not give up the opportunity to enter the markets of Germany, France, and other major countries.
Peak Bar's new products ｜Source: 2FIRSTS
Elaine has stated that the detachable pod system of Peak Bar is highly popular in the European market. She believes that refillable and eco-friendly disposable products are the future direction of the European market, and the company is also working towards this direction. They hope to use this as a breakthrough and compete with leading e-cigarette companies in the European market in the future.
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