According to a report from South Korean media outlet Naver, Philip Morris International (PMI) announced that its next-generation heated tobacco device IQOS ILUMA series won the cigarette-type e-cigarette award for two consecutive years in the 2023 Consumer Choice Brand Awards in South Korea.
In October 2022, Philip Morris International (PMI) launched IQOS ILUMA PRIME and IQOS ILUMA in South Korea. In February 2023, they also unveiled the integrated product IQOS ILUMA ONE.
Since 2008, Philip Morris International (PMI) has invested over $10.5 billion in product development, with its IQOS product line now being sold in 80 countries. The company aims to expand its presence to 100 countries by 2025.
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