Philip Morris Korea Launches New ILUMA-Compatible HeatStick “Teria Twilight Pearl” on June 26

Jun.27
Philip Morris Korea Launches New ILUMA-Compatible HeatStick “Teria Twilight Pearl” on June 26
PMI Korea has launched a new Teria series heatstick, “Twilight Pearl,” featuring a unique capsule design that allows for a flavor shift, catering to the taste preferences of adult smokers.

Key Points:

 

·PMI Korea has released a new e-cigarette product called "Teria Twilight Pearl." 

·The new product uses a unique capsule design to switch from a strong tobacco flavor to a fresh taste. 

·"Teria Twilight Pearl" caters to adult smokers' desires for diverse flavors. 

·The new product will be available nationwide starting on the 26th, with prices the same as existing products. 


 

【2Firsts News Flash】Philip Morris International (PMI) Korea announced the launch of the new capsule-style product "Teria Twilight Pearl" for the HNB e-cigarette devices IQOS Iluma and IQOS Iluma i series.

 

According to the introduction, Teria Twilight Pearl is a innovative product that offers the rich flavor of raw tobacco as the base, with built-in flavor capsules that users can press to switch to a fresh fruity flavor. Users can easily switch between the two flavors.

 

This product is designed to meet the needs of adult consumers who enjoy traditional tobacco flavors but also seek unique taste experiences.

 

"Teria Twilight Pearl" will be available for purchase starting from June 26th at all national IQOS official stores and convenience store channels, with a suggested retail price of 4,800 Korean won, which is consistent with the existing Teria series products.

 

With the introduction of the product, the Teria capsule product line has now expanded to five, including: Teria Twilight Pearl, Teria Sterling Pearl, Teria Arbor Pearl, Teria Sun Pearl, Teria Oasis Pearl.

 

South Korea's PMI has stated that the company will continue to introduce a variety of flavors of products in order to constantly expand consumer choice.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


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