In recent news, Philip Morris Japan (PMJ) announced on its official website that it will gradually stop selling traditional IQOS heating device compatible pods.
Eleven brands from the Marlboro Heat Sticks series and ten brands from the Heats series are set to be discontinued.
Two brands of Marlboro Heat Sticks (Tropical Menthol and Bright Menthol) and seven brands of Heets (Deep Bronze, Balanced Yellow, Cool Jade, Fresh Emerald, Fresh Purple, Citrus Green, and Tropical Yellow) will be discontinued by PMJ in late January 2023 and will be immediately removed from shelves once existing stock is depleted.
Delivery of pods for other IQOS heating device models will also be completed in stages and will cease immediately after store inventory is depleted in January 2024.
Meanwhile, Philip Morris International's Japanese subsidiary is currently developing the IQOS ILUMA series and the IQOS ILUMA exclusive podTEREA and SENTIA as replacement products for the IQOS blade-type device. Among them, the first capsule product in the form of Terrier Oasis Pearl will be released starting on Monday, February 6, 2023.
Reference:
Regarding the discontinuation of the sale of blade-type IQOS cigarettes.
Starting on Monday, February 6th, 2023, the first special tobacco stick for IQOS ILUMA called "TEREA" will launch with capsule technology. The new product, called "TEREA Oasis Pearl," will be released gradually.
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