Stockholm, Sweden | November 14–15, 2025 | Kistamässan
The global market for snus and nicotine pouches is entering a new era — defined by innovation, evolving regulation, and shifting consumer demand. As the world seeks smarter, cleaner, and more sustainable nicotine alternatives, PouchEx Stockholm 2025 emerges as the essential meeting point for every player shaping the next generation of modern oral products.
Organized by Projekt 20drei10 (P13), PouchEx has established itself as the leading international B2B platform for the Modern Oral Products (MOP) industry. Following its successful debut in Frankfurt, the show now expands to Sweden — the birthplace of snus and the global hub of harm reduction innovation.
Why Stockholm?
Stockholm stands at the crossroads of innovation, sustainability, and international business. As one of Europe’s most forward-thinking cities, it offers:
- Strategic Position — A natural bridge connecting Northern, Eastern, and Western markets.
- Regulatory Leadership — Sweden’s progressive policies make it a model for responsible nicotine innovation.
- Innovation Ecosystem — A world-class environment for R&D, technology, and sustainable product design.
By hosting PouchEx in Stockholm, organizers bring the global oral product community to the very heart of the smokeless revolution.
What to Expect at PouchEx Stockholm 2025
- World-Class Exhibitions — Explore ready-to-market nicotine, caffeine, and functional pouches, oral strips, tablets, sprays, and gummies.
- Technology & Supply Chain Zone — Discover state-of-the-art machinery, packaging, labeling, and ingredient innovations.
- Expert Talks & Panels — Gain insights from leading experts on global regulation, market trends, sustainability, and harm reduction.
- Networking & Partnerships — Connect directly with distributors, suppliers, and innovators from across Europe and beyond.
PouchEx Stockholm 2025 is not just an exhibition — it’s a knowledge hub, a business accelerator, and a launchpad for innovation.
Why Exhibit?
- Reach a Targeted B2B Audience of key decision-makers, including distributors, retailers, and suppliers.
- Showcase Innovation in front of an audience seeking cutting-edge products and solutions.
- Expand Your Network across the full value chain — from raw materials to finished goods.
- Boost Brand Visibility through curated marketing and sponsorship opportunities.
- Gain a Competitive Edge with first-hand insights into the future of the tobacco pouch and oral product sectors.
Now is the moment to position your brand at the forefront of this fast-growing industry.
Join the Movement Toward a Smoke-Free Future
PouchEx Stockholm 2025 will gather the most influential voices in harm reduction, leading global brands, and emerging innovators driving transformation in the oral product sector.
Whether you’re looking to launch a new product, discover the latest market trends, or expand your European footprint — PouchEx Stockholm is where it all happens.
Event Information
Dates: November 14–15, 2025
Venue: Kistamässan, Stockholm, Sweden
Website: www.pouchex.de
Contact: info@pouchex.de
Tel: +49 7361 555 49 60
