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Key Points
- KT&G launched lil HYBRID 3.0 Misty Rosé Edition II in South Korea on September 30, following the original special edition released in November 2025.
- The release includes Bloom Rosé and Viva Rosé finishes, each priced at 88,000 won.
- Both versions initially went on sale through lil Store and lil MINIMALIUM, while Bloom Rosé expanded to approximately 1,500 lil Station outlets on October 7.
- The edition retains the lil HYBRID 3.0 hybrid heating system and its Standard, Classic and Casual operating modes.
2Firsts
October 9, 2026
According to a September 30 report by South Korea's Business Report, KT&G launched the limited-edition lil HYBRID 3.0 Misty Rosé Edition II that day, introducing two pink finishes, Bloom Rosé and Viva Rosé, at 88,000 won each. The products initially went on sale through the brand's online store and flagship outlets, with Bloom Rosé expanding to approximately 1,500 lil Station retail locations across South Korea from October 7.
Misty Rosé Edition II follows the original Misty Rosé Edition released in November 2025 and continues to use the existing lil HYBRID 3.0 device platform.
Two Pink Finishes Follow the 2025 Misty Rosé Edition
Misty Rosé Edition II is available in two finishes:
- Bloom Rosé: A lighter, softer pink finish.
- Viva Rosé: A brighter, more saturated pink finish.
Both versions carry a retail price of 88,000 won.
KT&G introduced the original lil HYBRID 3.0 Misty Rosé Edition on November 20, 2025, featuring a rose-toned device and gradient packaging. The earlier edition was limited to 20,000 units and distributed through company-operated channels and selected convenience stores.
Edition II retains the Misty Rosé design theme while introducing two distinct pink finishes.
| Parameter | lil HYBRID 3.0 Misty Rosé Edition II |
|---|---|
| Company | KT&G |
| Brand | lil |
| Product Name | lil HYBRID 3.0 Misty Rosé Edition II |
| Category | Heated tobacco device |
| Release Type | Limited special edition |
| South Korea Launch Date | September 30, 2026 |
| Finishes | Bloom Rosé / Viva Rosé |
| Retail Price | KRW 88,000 |
| Heating System | Hybrid system combining a dedicated liquid cartridge and tobacco stick |
| Operating Modes | Standard / Classic / Casual |
| Initial Channels | lil Store / lil MINIMALIUM |
| Expanded Distribution | Approximately 1,500 lil Station outlets from October 7 |
| Retail Availability | Bloom Rosé only at lil Station outlets |
Distribution Expands to 1,500 lil Station Outlets, With Bloom Rosé Only
KT&G began selling both versions through its lil Store online platform and lil MINIMALIUM flagship stores on September 30.
From October 7, distribution expanded to approximately 1,500 lil Station retail outlets nationwide. Only Bloom Rosé is available through those locations, while Viva Rosé remains available through the brand's direct retail channels.
The two finishes therefore have different retail coverage. Bloom Rosé is distributed through both direct sales channels and the wider lil Station network, while Viva Rosé is concentrated in company-operated channels.
Existing Hybrid Heating System and Three Operating Modes Retained
Misty Rosé Edition II uses KT&G's existing lil HYBRID 3.0 platform.
The device combines a dedicated liquid cartridge with a tobacco stick and offers three operating modes:
- Standard
- Classic
- Casual
KT&G describes the lil HYBRID 3.0 as a device that does not require separate internal cleaning.
The special-edition announcement focuses on exterior finishes, pricing and distribution, without introducing a new heating system or operating modes.
Industry Perspective
KT&G has released Misty Rosé editions of lil HYBRID 3.0 in two consecutive years. The November 2025 version featured a single rose-toned design with a limited production run of 20,000 units. The 2026 Edition II introduces two finishes and differentiates their retail distribution.
Bloom Rosé is available through approximately 1,500 lil Station outlets in addition to direct channels, while Viva Rosé remains concentrated in company-operated retail. KT&G is expanding its special-edition portfolio through design variations and distribution arrangements while retaining the existing heated tobacco platform.
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Cover image source: KT&G, via Business Report
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