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Key Points
Portfolio Expansion: Philip Morris Korea introduced TEREA ONYX as a new product line, expanding its South Korean TEREA tobacco stick portfolio from four lines to five.
Two Initial Products: AMANG PEARL and CALI PEARL feature tropical-inspired flavors, with the company describing the former as milder and the latter as more intense.
Capsule Design: Both products combine Fresh Filters with flavor capsules designed to provide a refreshing taste before activation and an additional flavor after the capsule is crushed, according to the company.
Pricing and Distribution: The products went on sale on October 15, 2026, at KRW 4,800 per pack through convenience stores nationwide and IQOS-operated stores.
Continued Product Expansion: The launch follows earlier capsule tobacco stick additions in 2026, including TEREA SHINE PEARL.
2Firsts
October 23, 2026
According to a report published by South Korea's Hyundai Economic News (현대경제신문) on October 15, 2026, Philip Morris Korea launched TEREA ONYX, a new tobacco stick line for IQOS ILUMA heated tobacco devices, on the same day. The initial products, TEREA ONYX AMANG PEARL and TEREA ONYX CALI PEARL, feature Fresh Filters and flavor capsules. Both carry a suggested retail price of KRW 4,800 per pack and are available at convenience stores nationwide and IQOS-operated stores.
The launch expands the South Korean TEREA tobacco stick portfolio from four product lines to five.
TEREA ONYX Debuts With Two Capsule Tobacco Sticks
TEREA ONYX is a new consumables line developed for the IQOS ILUMA heated tobacco device series. Its name draws inspiration from onyx, a layered gemstone, while its predominantly black packaging uses different accent colors to distinguish the two initial products.
According to information provided by the company to Korean media, both products feature tropical-inspired flavors but differ in the intensity and character of their refreshing taste.
TEREA ONYX AMANG PEARL comes in orange-accented packaging. Philip Morris Korea describes its flavor profile as a softer, gradually spreading tropical freshness.
TEREA ONYX CALI PEARL features yellow and pink packaging accents. The company describes it as offering a stronger, more intense tropical freshness.
Both products incorporate Fresh Filters and flavor capsules. According to Philip Morris Korea, the sticks provide a refreshing taste before the capsule is crushed, with an additional flavor introduced after activation.
Korean news outlet NewsPim reported that the company described this combination of pre-activation freshness and an additional post-activation flavor as a first for TEREA products.
TEREA already included capsule variants before the ONYX launch. The announcement therefore does not mark the introduction of capsule tobacco sticks to the TEREA portfolio. The company did not disclose specific changes to capsule composition, filter materials or manufacturing technology.
| Parameter | Specification |
|---|---|
| Company | Philip Morris Korea |
| Brand | TEREA |
| Product Line | TEREA ONYX |
| Initial Products | AMANG PEARL, CALI PEARL |
| Category | Capsule heated tobacco sticks |
| Device Compatibility | IQOS ILUMA series |
| Product Features | Fresh Filter, flavor capsule |
| Flavor Category | Tropical-inspired |
| Product Differentiation | AMANG PEARL: milder; CALI PEARL: more intense, according to the company |
| Launch Date | October 15, 2026 |
| Suggested Retail Price | KRW 4,800 per pack |
| Market | South Korea |
| Sales Channels | Convenience stores nationwide and IQOS-operated stores |
South Korean TEREA Portfolio Expands to Five Product Lines
With the launch of ONYX, the TEREA portfolio in South Korea now comprises five product lines: Tobacco Blend, Tobacco Blend Capsule, Fresh Blend, Fresh Blend Capsule and TEREA ONYX.
Rather than introducing two additional variants under an existing capsule line, Philip Morris Korea established ONYX as a separate product family within its tobacco stick portfolio.
The company said it plans to introduce additional ONYX products to address different flavor preferences. It has not disclosed the number of planned variants or their launch schedules.
The two initial ONYX products entered convenience stores nationwide and IQOS-operated retail outlets on October 15, rather than being distributed as limited editions. The company has not disclosed initial shipment volumes, sales targets or the number of participating retail outlets.
Capsule Tobacco Stick Portfolio Expanded Throughout 2026
The ONYX launch follows several additions to Philip Morris Korea's TEREA capsule tobacco stick portfolio during 2026.
On February 5, the company introduced TEREA SHINE PEARL. According to a NewsPim report published at the time, the launch increased the number of TEREA capsule variants in South Korea to seven, bringing the overall portfolio to 21 products.
In August, Philip Morris Korea also introduced TEREA LIMONA PEARL, further expanding its capsule product selection.
Unlike earlier launches involving individual capsule variants, ONYX represents a separately named product line introduced with two products simultaneously.
Philip Morris Korea has previously said that TEREA tobacco sticks are manufactured at its Yangsan plant in South Korea, supplying both the domestic market and overseas destinations. The company has not separately disclosed production arrangements or export plans for the new ONYX products.
Industry Perspective: Consumables Segmentation on an Existing Device Platform
TEREA ONYX continues to use the existing IQOS ILUMA device platform. The launch focuses on consumable flavor profiles, capsule activation experiences and product-line segmentation, without a disclosed change to core heating technology or the introduction of a new device.
From the February introduction of SHINE PEARL to the October launch of ONYX, Philip Morris Korea has continued expanding its capsule tobacco stick offerings. The latest launch establishes a distinct product family rather than adding only individual variants.
The move broadens the consumables portfolio associated with the existing IQOS ILUMA platform and adds another layer of product differentiation alongside tobacco, fresh and capsule variants.
Both ONYX products are priced at KRW 4,800 per pack. Available disclosures do not establish whether this represents a premium over other TEREA lines in South Korea, and the company has not released sales performance figures for the new products.
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Cover image source: Philip Morris Korea, via Hyundai Economic News (현대경제신문), October 15, 2026.
