PMI

At the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, PMI CEO Jacek Olczak delivered a clear message: the company’s smoke-free shift is now its central strategy. From ZYN’s surge in the U.S. to IQOS’s global momentum and a changing regulatory tone, his remarks sounded less like an earnings update and more like a declaration of PMI’s smoke-free future.

Cem Ozguven, a former global leader at PMI, shares with 2Firsts the journey behind IQOS - from groundbreaking technological advances and market breakthroughs to PMI's ambitious shift towards a smoke-free future.

Investor asked IntreTech if they are involved in PMI's ZYN business. IntreTech clarified they mainly focus on HNB e-cigarette products.

PMI has announced plans to add support messages for at-risk families to the packaging of TEREA, Marlboro and other brands to raise awareness among economically disadvantaged households. The initiative, part of PMI's collaboration with South Korea's Ministry of the Interior and Safety, will be rolled out across all 50 product lines from January next year.

PMI's third-quarter financial report revealed $9.91 billion in revenue, up 8.4% year-on-year, with smoke-free products driving growth.

PMI Korea introduces new pod "TEREA Black Ruby" for IQOS ILUMA, expanding "TEREA" series to 8 special blend flavors.

Philip Morris International (PMI) announced a strong performance in its Q3 2024 report, with nearly 400 billion units shipped worldwide.

Philip Morris International (PMI) launches an IQOS pilot programme in Austin, Texas, designed to help smokers quit conventional cigarettes.