Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies

Market by 2FIRSTS
Sep.04.2024
Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
2Firsts survey reveals new disposable e-cigarette products claiming up to 40,000 puffs, intensifying competition in the US market.

Recently, a survey by 2Firsts found that multiple new disposable e-cigarette products such as Pillow Talk IC40000, Olit Hookalit 40000, Uwell Viscore S40000, and iJOY Bar SD40000 have been launched, all claiming to offer up to 40000 puffs. As we enter the final quarter of 2024, the competition in the American e-cigarette market surrounding puff counts shows no signs of stopping.

 

Disposable e-cigarette sales growing trend in the U.S. market:

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Mapping | 2 Firsts

 

First half of 2023: 8000 people.

Second half of 2023: 10,000 people.

First half of 2024: 20,000 people.

Mid-2024: 30,000 people.

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Product reviews posted by users on the vapesourcing website.

 

In August 2024, 40,000 units of disposable e-cigarette products were also gradually being introduced on distributor websites in the United States. Licensed e-cigarette manufacturers professionals stated:

 

Many manufacturers have started producing products with a capacity of 40,000 units, and soon there will be products with a capacity of 50,000 units available as well.

 

Based on current trends, it is expected that a product line of 50,000 units will launch in the US market in October of this year.

 

Two prominent outlets conducted an investigation into the development of oversized e-cigarettes in the United States in April, exploring why manufacturers are producing "giant" products. For more details, please click to read the article.

 

New $40,000 disposable product launched in the United States

 

As of September 4th, 2Firsts compiled product parameters from multiple American online e-cigarette retailers and wholesalers, organizing information on 40,000 e-cigarette products currently displayed or soon to be released. The main parameters of these products were introduced in the following list according to the product release date on the websites.

 

Pillow Talk IC40000

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Source of the image | vapesourcing official website

 

Product features:

  • Number of inhalations: Approximately 40,000 times.
  • E-liquid content: Pre-filled with 20 milliliters.
  • Nicotine content: 50mg
  • Battery capacity: 700mAh
  • Charging: Supports USB Type-C charging.
  • Price: $18.49
  • Function: Ice control (no ice/low ice/medium ice/release ice)
Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Product reviews posted by users on the vapesourcing website.

 

In addition, the Pillow Talk IC40000 also features a side display screen that shows product battery/e-liquid levels and allows users to adjust the product's temperature by touch.

 

Olit Hookalit 40,000

 

Product features:

  • Suction quantity:
  • MTL mode (Mouth to Lung): approximately 40,000 times.
  • DL mode (Direct Lung): about 20,000 times.
  • E-liquid content: Pre-filled with 40 milliliters.
  • Nicotine content: 0.35%
  • Battery capacity: 1300mAh
  • Charging: Supports USB Type-C charging.
  • Price: $17.99
  • Function: The digital display screen can show the battery/e-liquid levels.
Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Image source | Official website of vapesourcing

 

Uwell Viscore S40000

 

Product Features:
- Number of puffs:
 - Standard mode (25W): 40,000 puffs
 - Boost mode (40W): 25,000 puffs
- E-liquid capacity: Pre-filled 30 milliliters
- Nicotine content: 50 milligrams
- Battery capacity: 1000mAh
- Charging: Supports USB Type-C charging
- Price: $17.99 USD
- Functions: Screen displays e-liquid level, battery power, and puffing mode

 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Image source | vapesourcing official website

 

Uwell Viscore S40000

 

Product Features:
- Number of puffs:
 - Standard mode (25W): 40,000 puffs
 - Boost mode (40W): 25,000 puffs
- E-liquid capacity: Pre-filled 30 milliliters
- Nicotine content: 50 milligrams
- Battery capacity: 1000mAh
- Charging: Supports USB Type-C charging
- Price: $17.99 USD
- Functions: Screen displays e-liquid level, battery power, and puffing mode
 

Product Roundup: New 40,000-Puff Disposable E-Cigarettes in the US, Puff Count Race Intensifies
Image source | Vapesourcing official website

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
UK HMRC Unveils Red and Yellow Transitional Vape Duty Stamps Ahead of October Tax Launch
UK HMRC Unveils Red and Yellow Transitional Vape Duty Stamps Ahead of October Tax Launch
HM Revenue & Customs (HMRC) has released sample images of the UK’s transitional vaping duty stamps, showing red and yellow versions ahead of the new Vaping Products Duty and Vaping Duty Stamps Scheme starting on October 1, 2026. Transitional stamps contain physical security features but no digital scanning function. Approved businesses may purchase them through November 30 and affix them through December 31. HMRC has not stated that the red and yellow samples represent different product categories or tax statuses.
Regulations
Sep.02
UK HMRC Issues One-Month Countdown Warning, Urges Vape Businesses to Prepare for New Tax Rules
UK HMRC Issues One-Month Countdown Warning, Urges Vape Businesses to Prepare for New Tax Rules
The UK’s Vaping Products Duty and Vaping Duty Stamps Scheme will take effect on October 1, 2026. All vaping liquids manufactured in or imported into the UK will face a flat excise duty of £2.20 per 10ml, whether or not they contain nicotine. Newly manufactured or imported products released onto the UK market from October 1 will require a valid duty stamp, while eligible existing unstamped inventory can continue to be sold through March 31, 2027. From April 1, 2027, all vaping products outside duty suspension must carry a valid stamp.
Sep.03
2Firsts First Look|China to End VAT Export Rebates on Vape Devices and Nicotine in April 2027, Following Earlier Removal for HTP Devices and Nicotine Vapes
2Firsts First Look|China to End VAT Export Rebates on Vape Devices and Nicotine in April 2027, Following Earlier Removal for HTP Devices and Nicotine Vapes
China's Ministry of Finance and State Taxation Administration announced on October 12, 2026, that value-added tax (VAT) export rebates for vape devices, nicotine and its salts, and certain non-combustible inhalation products will be eliminated from April 1, 2027. The measure adds four tobacco- and nicotine-related customs codes, including 8543400010, which covers vape devices and qualifying empty pods. China previously eliminated rebates for nicotine-containing vaping products and devices under code 8543400090 in April 2026. According to industry classification information held by 2Firsts, the latter currently corresponds to heated tobacco devices. Export excise tax refund and exemption arrangements will remain unchanged.
Special Report
Oct.12
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
AIRSCREAM’s production hub in the Czech Republic brings nicotine pouch manufacturing, e-liquid bottling, product documentation, warehousing and international logistics into one operation, giving brands and commercial partners a practical platform from which to launch, expand and enter new markets.
Market
Sep.16 by 2Firsts Perspectives
Ispire Q4 Revenue Rebounds 33% but Full-Year Sales Still Fall 25% as FY2027 Focus Shifts to Malaysia Manufacturing, ODM, Nicotine Pouches and Age Verification
Ispire Q4 Revenue Rebounds 33% but Full-Year Sales Still Fall 25% as FY2027 Focus Shifts to Malaysia Manufacturing, ODM, Nicotine Pouches and Age Verification
Ispire Technology reported FY2026 revenue of about $96 million, down 24.7% year over year, as U.S. cannabis-vapor hardware and European e-cigarette sales declined by $17.4 million and $12.7 million, respectively. Fourth-quarter revenue rose 32.5% to $26.7 million, while quarterly gross margin fell to 6.3%. For FY2027, the company is prioritizing Malaysia manufacturing and vapor ODM while continuing to develop nicotine pouches, IKE Tech age-verification technology and G-Mesh licensing. Ispire has not separately disclosed the revenue or profit contribution of those newer businesses.
Regulations
Sep.17 by 2Firsts Perspectives