The "Quit Smoking App" helps users identify triggers, set goals, manage cravings, and stay focused on quitting. Dr. Poonam Khetrapal Singh, Regional Director for the World Health Organization in Southeast Asia, spoke at the app's launch event, stating, "This innovative approach is much needed to support individuals who may know smoking is harmful, but are unable to quit for various reasons.
Meanwhile, the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) is collaborating with the Environmental Program to launch a social media campaign aimed at raising awareness of the negative impact of microplastics found in cigarette filters on both the environment and human health.
The Clean Ocean Campaign by the Environmental Agency is a global alliance comprising 63 countries, dedicated to ending plastic pollution in oceans. The campaign aims to leverage the experience and resources of both organizations to address this global issue.
The campaign aims to leverage social media platforms to attract influential individuals and ambassadors from environmental agencies. It will include a political advertising component, emphasizing a recent EU directive requiring all tobacco products with plastic filters to carry clear labels.
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