Key Takeaways
- Serbia’s parliament adopted a package of trade laws.
- The new rules ban the sale of e-cigarettes and other nicotine products to minors.
- Merchants will be required to update price lists in real time whenever prices change.
- Retail chains will have to publish daily price lists on their websites and on the National Open Data Portal.
- Online platform obligations will be aligned with those of traditional merchants to strengthen consumer protection.
2Firsts, April 24，2026
According to the report, Serbia’s parliament has adopted a package of trade laws aimed at improving consumer protection while also introducing a series of significant changes for merchants and online platforms.
E-cigarettes and nicotine products will be banned for sale to minors
One of the most important changes in the new legislation is a ban on the sale of e-cigarettes and other nicotine products to minors. The report said this further tightens rules designed to protect young people.
Price lists must be updated in real time after changes
The laws also introduce greater price transparency. Under the new rules, merchants will be required to update their price lists in real time whenever a price changes, so that consumers always have accurate information both in physical stores and in online sales.
Retail chains will have to publish daily price lists
According to the new rules, retail chains will also have to publish their price lists every day on their websites and on the National Open Data Portal, which is intended to allow better monitoring and comparison of prices.
Online platforms will face the same obligations as traditional merchants
Another major change concerns internet trade. The laws align the obligations of online platforms with those of traditional merchants, further protecting consumer rights in online shopping.
Trade Law amendments clarify several commercial rules
The adopted amendments and supplements to the Trade Law further specify the definition of a merchant, the rules for displaying discounted prices and “previous prices,” as well as provisions related to inspection supervision.
Parliament also adopted a law on trade practices for certain products
Parliament also adopted a Law on Trade Practices for Certain Types of Products. The scope of that law covers not only agricultural and food products, but also goods of particular importance to the market, such as household chemicals, personal hygiene products and cosmetics, as well as plant nutrition and protection products.
The goal is to improve market functioning and price transparency
According to the report, the aim of the new legal solutions is to improve the functioning of the market and ensure more stable and transparent price formation, along with better consumer protection.
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