Key Takeaways
- SKE has partnered with 7-Eleven Korea, placing its products in nearly half of the chain’s stores nationwide in a short period.
- In the specialty vape channel, SKE works with OG9 to reach vape users and extends its online presence through Most Vape.
- The Crystal Bar TB1000 is positioned as the core product for the convenience-store segment, suited to on-the-go purchasing scenarios.
- Cloud Zero has entered Korea’s vape specialty channel, featuring a vaporless mode and a switchable dual-mode system.
2Firsts, November 19, 2025 — According to a release issued by SKE on PR Newswire, the vaping brand is accelerating its expansion in the Korean market by broadening retail channels and introducing new products.
The company said that over the past six months, it has partnered with 7-Eleven Korea, placing its products in more than 5,700 stores nationwide — nearly half of the chain’s locations. SKE noted that product performance in the convenience-store segment has been stable but did not disclose specific sales figures.
In the specialty retail channel, SKE has teamed up with Korean vape retailer and distributor OG9, while also selling through the online platform Most Vape. OG9 operates offline stores combined with a B2B distribution model, serving Korea’s vape-enthusiast community; Most Vape targets online consumers.
SKE is promoting two main products in Korea: the Crystal Bar TB1000 and Cloud Zero .
The Crystal Bar TB1000 serves as its core product in 7-Eleven stores.
Cloud Zero is targeted at the specialty retail channel and features a dual-mode system that allows switching between visible vapor and vaporless modes. It is also equipped with a side display showing battery and e-liquid levels. The company said the device is gradually rolling out across specialty retailers.
SKE added that its channel strategy in Korea draws from its expansion model in Europe, though it has not disclosed specific growth targets or market-share expectations for Korea.
image source：kreafolk
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