Reynolds Tobacco Company Wins U.S. Supreme Court Support to Challenge FDA Ruling Locally

Jun.23
Reynolds Tobacco Company Wins U.S. Supreme Court Support to Challenge FDA Ruling Locally
On June 20, the U.S. Supreme Court ruled 7-2 in favor of e-cigarette companies, making it easier for them to sue over FDA decisions blocking product market entry. The case, filed by RJ Reynolds, challenges FDA’s denial of the Vuse Alto e-cigarette. The ruling could shift the balance between the industry and regulators.

Key Points:

 

·Court ruling: In a 7-2 decision, the Supreme Court supports e-cigarette companies, loosening litigation restrictions and allowing more businesses to challenge FDA bans. 

 

·Case background: Reynolds e-cigarette company (RJ Reynolds) filed a lawsuit against the FDA for refusing to authorize its Vuse Alto e-cigarette. 

 

·The company partnered with retailers in Texas, a conservative majority state, to file the lawsuit in the Fifth Circuit Court of Appeals. 

 

·Legal impact: Retailers and distributors affected by FDA decisions can now file lawsuits in local courts, not just manufacturers. 

 

·This may increase e-cigarette companies' chances of choosing favorable courts. 

 

·Judicial division: Majority opinion (Justice Barrett): Believes the law allows affected businesses (like retailers) to file lawsuits. 

 

·Dissenting opinion (Justices Jackson and Sotomayor): Warns that the ruling could undermine regulatory consistency and promote evasion behavior. 

 

·Industry and regulatory conflict: FDA has recently strengthened control over flavored e-cigarettes, but the industry continues to push back through legal means. 

 

·This ruling may weaken FDA's regulatory efforts and impact the future landscape of the e-cigarette market.

 

·The ruling marks a key victory for the e-cigarette industry in its fight against federal regulations, potentially leading to more similar lawsuits and further affecting e-cigarette policies in the US.

 


 

According to a report from the Associated Press on June 20th, the Supreme Court of the United States voted 7-2 in favor of Reynolds Vapor Co., a subsidiary of Reynolds Tobacco, allowing them to challenge the FDA's decision to refuse their e-cigarette marketing application in the Fifth Circuit Court of Appeals.

 

At the time of this ruling, major e-cigarette companies are opposing the federal government's years-long crackdown on e-cigarettes. It is expected that the ruling will give e-cigarette companies more autonomy to decide which judges will preside over lawsuits against e-cigarette entities.

 

In a ruling in April, judges reversed their stance on e-cigarettes, supporting the FDA's decision to maintain a comprehensive ban on most flavored e-cigarettes following a surge in youth vaping.

 

The current case is brought by the Reynolds e-cigarette company, which had already sold a range of popular berry and mint-flavored e-cigarette products before the FDA began regulating the market in accordance with the Tobacco Control Act in 2016.

 

The FDA has rejected approval of the company's Vuse Alto product. Supreme Court Justice Amy Coney Barrett wrote in the majority opinion that this decision "rings the death knell for a significant portion of the e-cigarette market.

 

The company is headquartered in North Carolina, where it is typically only able to challenge the FDA in local courts or in the FDA's headquarters in Washington D.C. However, the company has teamed up with a Texas-based business that sells its products to file a lawsuit locally. The conservative U.S. Fifth Circuit Court of Appeals has allowed the lawsuit to proceed, ruling that any business that suffers harm to its operations due to an FDA decision can file a lawsuit.

 

The FDA has filed an appeal to the Supreme Court, alleging that the e-cigarette company Reynolds is attempting to find a favorable court for its arguments.

 

However, judges found that the law does allow other businesses, such as e-cigarette retailers, affected by FDA decisions to file lawsuits in their state.

 

Supreme Court Justices Ketanji Brown Jackson and Sonia Sotomayor, who hold differing opinions, both agree that they will stand by the institution.

 

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