According to a report from T3n on August 14, in recent years, the number of people smoking traditional cigarettes in Germany has gradually decreased, while the use of e-cigarettes has significantly increased.
According to data from the e-cigarette trade association, sales reached approximately 600 million euros in 2022, with expectations for continued growth in 2023 and 2024. Unlike traditional tobacco cigarettes, the prices of e-cigarette liquid and pods have remained stable in recent years. In July 2024, the consumer price index for e-cigarette products was 105.2 points (based on 2020=100), while the index for tobacco was around 130.4 points during the same period.
According to data from Statista, e-cigarettes of various flavors are attracting young people. Approximately 18.6% of consumers are between the ages of 18 and 24. Among adults, the age group with the highest number of users is 25 to 34, accounting for 27.3%, followed by 35 to 44, at 22.2%. In older age groups, the proportion of e-cigarette users gradually decreases.
According to data from Statista Market Insights, ELFBAR holds approximately 55% of the e-cigarette market in Germany, due to its advantages in appearance and pricing. Its biggest competitors are the e-cigarette brands Vuse (31%) and Juul (7%).
According to reports, Statista is a global data platform headquartered in Germany, focusing on market and consumer data. Founded in 2007, it provides users with statistics on over 80,000 topics, covering more than 170 industries. These data come from over 22,500 sources, including market research reports, industry analysis, government data, and statistics from media and academic institutions.
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