According to a report from T3n on August 14, in recent years, the number of people smoking traditional cigarettes in Germany has gradually decreased, while the use of e-cigarettes has significantly increased.
According to data from the e-cigarette trade association, sales reached approximately 600 million euros in 2022, with expectations for continued growth in 2023 and 2024. Unlike traditional tobacco cigarettes, the prices of e-cigarette liquid and pods have remained stable in recent years. In July 2024, the consumer price index for e-cigarette products was 105.2 points (based on 2020=100), while the index for tobacco was around 130.4 points during the same period.
According to data from Statista, e-cigarettes of various flavors are attracting young people. Approximately 18.6% of consumers are between the ages of 18 and 24. Among adults, the age group with the highest number of users is 25 to 34, accounting for 27.3%, followed by 35 to 44, at 22.2%. In older age groups, the proportion of e-cigarette users gradually decreases.
According to data from Statista Market Insights, ELFBAR holds approximately 55% of the e-cigarette market in Germany, due to its advantages in appearance and pricing. Its biggest competitors are the e-cigarette brands Vuse (31%) and Juul (7%).
According to reports, Statista is a global data platform headquartered in Germany, focusing on market and consumer data. Founded in 2007, it provides users with statistics on over 80,000 topics, covering more than 170 industries. These data come from over 22,500 sources, including market research reports, industry analysis, government data, and statistics from media and academic institutions.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
