2FIRSTS has learned that Shenzhen Zhenwei Biotechnology Co., Ltd. (hereinafter referred to as "Zhenwei Biotechnology") officially released a brand new logo today. Zhenwei Biotechnology is a national high-tech enterprise that integrates research and development, production, and sales of electronic vaping liquid. It was founded in January 2016. After seven years of development, Zhenwei Biotechnology has become a well-known domestic e-liquid research and production enterprise. 2FIRSTS interviewed Zhenwei Biotechnology's public relations director, Zou Yingjun, to learn the story behind the new logo.
Zou Yingjun stated that the upgrade of the brand identification system will start with the logo. The update of the True Taste Biology logo is mainly based on two considerations. Firstly, as global regulation of e-cigarettes becomes more orderly, the company's development has also entered a new stage. Moving forward, True Taste Biology will focus on product research and development and innovation on a compliant basis to provide a better solution for the industry's atomization needs.
Furthermore, there were marketing considerations to take into account. The previous logo featured the company's English name, whereas the new logo is closely linked to the company's core business. The design, which combines a droplet shape with the initial letter "Z", allows consumers to truly experience the pursuit of quality associated with the brand.
Comparison of the New and Old Logo of Zhenwei Biotechnology | Source: Zhenwei Biotechnology
The website 2FIRSTS has noticed that the new logo for Zhen Wei biology is not completely closed, but rather has an opening. Zou Yingjun, the spokesperson, explained that this opening symbolizes their open-minded and innovative spirit, embracing diverse markets and products. The new logo's color also maintains the original "Zhen Wei blue," which represents the company's unwavering pursuit of scientific research for their products.
Zhengwei Biotech indicated that the logo refresh is just the beginning of their global development journey. They will have more actions in overall visual updates, while continuously striving to provide users with cutting-edge atomization solutions.
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