Barnet Council has announced its support for adult vaping as “an effective aid to reduce tobacco smoking”. The assertion came following statements released by Action on Smoking and Health and the London Tobacco Alliance, addressing the rampant misinformation regarding vaping and vape products. The charities called for responsible media coverage and to share clinically proven and accurate information in media articles.
Dr Tamara Djuretic, the Joint Director of Public Health at Barnet Council, and Councillor Alison Moore, the Chair of the Health & Wellbeing Board at the Council, issued a joint statement, saying: “We support the use of nicotine vapes that meet UK regulatory standards as an aid for adults to stop smoking. For a smoker, smoking tobacco is clinically proven to be far more harmful than switching to vaping. The inaccurate reporting about adult vaping in the media is a cause for concern as it is likely turning smokers away from an aid to quitting that works, and so will substantially improve their health outcomes in the long term.
"We recognise that vaping is not risk-free, so if you don’t smoke already, we urge you not to vape. The promotion of e-cigarettes to children is a serious issue that needs stricter regulation, to reduce their affordability, appeal and accessibility to children and young people. But, we must at the same time ensure adult smokers are not discouraged from using vaping to help them quit smoking.”
The Council has issued a statement of vaping vs smoking facts:
Although not risk-free, vaping is less harmful than smoking tobacco.
Smoking is the leading cause of preventable illness and death in the UK. It kills almost 75,000 people every year in England alone.
Smoking is the leading cause of health inequalities and is a direct cause of poverty.
Passive smoking is a risk factor for poor health in mothers and babies, with outcomes including miscarriage, stillbirth and sudden infant death syndrome. Passive smoking is also a significant cause of death and disability in children.
In 2023, more than a quarter of adult smokers have never tried vaping to help them quit smoking, even though it is one of the most effective quitting aids. A likely reason for this is the negative and inaccurate media attention that adult vaping receives.
Vaping is not a gateway into smoking. If vaping were a gateway into smoking, as vaping increases, we would start to see smoking rates increase. Instead, while e-cigarette use grew rapidly in England between 2010-2021, smoking rates among children continued to fall.
The Council says that Chief Medical Officer, Professor Sir Chris Whitty, put the case very succinctly when he said: “The key points about vaping (e-cigarettes) can be easily summarised. If you smoke, vaping is much safer; if you don’t smoke, don’t vape.”
Barnet Council says that smoking costs it an estimated £105.3M every year. This breaks down as:
We Vape
Healthcare: £10.8M
Productivity loss: £88.1M
Social care: £4.6M
Fires: £1.8M
The Council says that according to 2021 data, 10.5% of adults smoke in Barnet, which is about 31,000 people.
Disclaimer
This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.
Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.
The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.
This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.
Copyright Notice
This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.
No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.
For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.
AI-Assisted Translation and Editing Notice
Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.
Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.




