On Friday, the US federal appeals court issued a stay on the Food and Drug Administration's ban on Juul products, following the company's request for an emergency administrative injunction. On Thursday, the regulatory agency took comprehensive action against the e-cigarette manufacturer, effectively shutting down its opportunity to enter the US market. According to court documents, the temporary ban is primarily to buy time until the court has adequate time to review the case, but it "should not be construed in any way as a ruling on the merits of the case.
The FDA took action against Juul after the company failed to provide sufficient evidence that their product is a safe alternative to tobacco. The regulatory agency stated that Juul's documents left them with "significant questions.
According to a report by The Wall Street Journal, Juul is considering filing for bankruptcy if it cannot overturn the FDA's order. Following the order, the Chief Regulatory Officer of Juul, Joe Murillo, stated that the company will seek a pause and plans to appeal the regulatory agency's decision.
Murillo stated, "In our application submitted over two years ago, we believed that we adequately described the toxicological characteristics of JUUL products, including comparisons with combustible cigarettes and other vapor products, and we believe that this data, along with all the evidence, met the statutory standard of 'appropriate for the protection of public health'.
Reynolds American and NJOY Holdings, competitors of Juul, will continue to sell their own vaporization electronic cigarettes in the United States. They have already received authorization from the Food and Drug Administration, while Juul, the largest influencer, was not authorized.
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